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$18,364 pledged of $105,000 goal
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By Yudah Amit
$18,364 pledged of $105,000 goal
backers

What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

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Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

About

(BIF) BullsEye™: The Camera Shoulder Stock, Evolved

Easily hand-hold big glass with the (BIF) BullsEye™
Easily hand-hold big glass with the (BIF) BullsEye™

The (BIF) BullsEye Story
Jason P. Odell, Ph.D.

After I led a birding photo safari in 2015, one of my clients approached me with a product idea: Modernizing the classic camera shoulder stock for modern digital photography. The existing products he'd tried were just not up to the the task of supporting large autofocus lenses like a 300mm f/2.8. After 18 months of prototyping, testing and refining our design, we are proud to introduce the (BIF) BullsEye. The (BIF) BullsEye is the only shoulder stock designed to support modern telephoto lenses with an Arca-Swiss compatible clamp.

Crested caracara, captured hand-held with a 300mm f/2.8 lens and the (BIF) BullsEye
Crested caracara, captured hand-held with a 300mm f/2.8 lens and the (BIF) BullsEye

 

Easily track flying subjects with big glass
Easily track flying subjects with big glass

With the (BIF) BullsEye, tracking moving subjects hand-held is smooth and comfortable. You can use it as a stand-alone support, or with a monopod to reduce fatigue. The (BIF) BullsEye is the perfect accessory for outdoor photographers who don't want to carry a tripod in the field at places like nature preserves and sporting events.

We've spent over 18 months optimizing the (BIF) BullsEye's design for comfort and ease of use in the field. Our unique design is fully adjustable to allow photographers to tailor the fit to their body size and dominant eye. The unique pivoting stock allows you to shoot overhead subjects with ease.

Adjustable stock angle
Adjustable stock angle

  

The shoulder pad can be configured for left or right shoulder shooting
The shoulder pad can be configured for left or right shoulder shooting

 

Aviation photographers will love the smooth tracking afforded by the (BIF) BullsEye
Aviation photographers will love the smooth tracking afforded by the (BIF) BullsEye

 Using a Monopod with the (BIF) Bullseye

When mounted on a compatible monopod head, the (BIF) BullsEye becomes an integral support solution.
When mounted on a compatible monopod head, the (BIF) BullsEye becomes an integral support solution.

When you remove the adjustable handle, you can mount your BullsEye on a monopod using an Arca-Swiss compatible clamp. Suddenly, using a monopod for support becomes easy, as you don't need to support the camera with your face! The (BIF) BullsEye transforms the way you use a monopod for outdoor action photography because it instantly stabilizes your entire camera system with your shoulder. If you have a tilt head on your monopod, you can easily adjust the monopod angle for maximum stability.

Capture sports and action by combining the (BIF) BullsEye with a monopod
Capture sports and action by combining the (BIF) BullsEye with a monopod

Major Design Features

  • Machined in the USA from aircraft-grade 6061 billet aluminum
  • Arca-Swiss compatible clamp and rail allows you to slide the camera forward or backwards on the rail
  • Adjustable stock angle
  • Pivoting stock for overhead shooting
  • Adjustable handle position, or remove it entirely
  • Mounts to Arca-Swiss compatible monopod/tripod heads
  • Reversible for right or left shoulder shooting
  • Patented in the USA: #US 9,746,751 B1

Support Us

We have completed our prototyping and have field tested the (BIF) BullsEye. We are extremely confident that our product will stand up to rigorous field use. We now seek your help in finishing our project. By backing this product, we will be able to initiate our first production run and bring the (BIF) BullsEye to the public.

Risks and challenges

As with any photographic accessory, our biggest risk is design infringement. To that end, we are pleased to announce that we have secured a US Patent for the design of the (BIF) BullsEye: US Patent Number US 9,746,751 B1

The aluminum components have been extensively field tested for comfort and build quality. We have used lenses as large as 500mm f/4, but the design can handle larger glass. If you are willing to hold it, the (BIF) BullsEye can support it.

Our design also includes safety stops on the main rail to prevent the mounting clamp from detaching from the product while adjusting its position. Our primary clamp is designed to securely attach your camera to the BullsEye rail. We rejected components machined in China to ensure quality and strength when securing your camera to our product.

We've also included some design features to accommodate future accessories, including a bipod mount for ground-level shooting and attachment points for a carrying strap.

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Support

  1. Select this reward

    Pledge US$ 25 or more About $25

    BIF Backer Bronze

    Your donation of $25 or more will get your name and a URL link to your photo gallery/website on the (BIF) BullsEye website.

    Includes:
    • Name and website URL on the (BIF) BullsEye backer page
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    Estimated delivery
    4 backers
    $
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  2. Reward no longer available

    Pledge $349 or more About $349

    First In Line

    The first 20 project backers receive a (BIF) BullsEye from the initial production run plus a carrying strap from Think Tank Photo. Your name and URL link will listed on the (BIF) BullsEye website.

    Ships for free to the USA only.

    Includes:
    • (BIF) BullsEye Shoulder Stock
    • Carrying Strap
    • Name and website URL on the (BIF) BullsEye backer page
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 20 backers
    $
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  3. Select this reward

    Pledge $379 or more About $379

    Early Bird Backer

    Early Bird backers receive the (BIF) BullsEye from the initial production run plus free shipping (USA only). Your name and URL link will be placed on the (BIF) BullsEye website.

    Limited to 100 backers!

    Includes:
    • (BIF) BullsEye Shoulder Stock
    • Name and website URL on the (BIF) BullsEye backer page
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 27 backers
    $
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  4. Select this reward

    Pledge $399 or more About $399

    BIF Backer Gold

    Backers receive a (BIF) BullsEye from the initial production run. Your name and URL link will be placed on the (BIF) BullsEye website. Ships anywhere world-wide.

    Includes:
    • (BIF) BullsEye Shoulder Stock
    • Name and website URL on the (BIF) BullsEye backer page
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $
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  5. Select this reward

    Pledge $500 or more About $500

    BIF Backer Platinum

    Premium backers receive all the rewards of the Early Bird Backers, plus a personalized online photo mentoring session with Jason Odell.

    Includes:
    • (BIF) BullsEye Shoulder Stock
    • Name and website URL on the (BIF) BullsEye backer page
    • Online Mentoring Session with Jason Odell
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    $
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Funding period

- (33 days)