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Conscious apparel that's inspired by spontaneous West Coast adventures, good vibes and urban living. Designed and crafted in Vancity.
Conscious apparel that's inspired by spontaneous West Coast adventures, good vibes and urban living. Designed and crafted in Vancity.
Conscious apparel that's inspired by spontaneous West Coast adventures, good vibes and urban living. Designed and crafted in Vancity.
153 backers pledged CA$ 12,168 to help bring this project to life.

About this project

NOVEL SUPPLY CO. | for the urban adventurer project video thumbnail
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NOVEL SUPPLY CO. | for the urban adventurer

CA$ 12,168

153

NOVEL SUPPLY CO. is about to create it's first collection and we want you to be a part of making it happen.

WHAT IS NOVEL?

We are a small, locally-inspired conscious apparel company based in Vancouver, BC.

Our apparel is designed with the West Coast lifestyle in mind. We love weekend adventures to cozy cabins, exploring the local mountains, bike crawls, craft brew, seawall strolls, street art and hunting for the best cup of joe in the city. 

We care about this place we call home and want to leave it in better shape than we found it for future generations to come. That's why we make the most conscious choices when it comes to fabric, inks, thread, packaging and shipping.

DESIGN3D | with the end in mind

NOVEL apparel is designed with the end in mind. It is our goal to keep NOVEL gear out of landfills by using natural, biodegradable and non-toxic elements in our design, as well as providing alternatives to "throwing out" and redefining the value of clothing.

FABRIC

Hemp and organic cotton #forthewin! Hemp is strong, breathable, renewable, and requires much less water than cotton to grow. It also grows without herbicides and pesticides and thrives in various climates and environments. As a fabric, it has the ability to screen ultra-violet rays and is mildew-resistant. When blended with organic cotton, it makes an extremely soft but durable fabric that leaves much less of an impact on people and the planet than conventional cotton or other synthetic fabrics.

PRODUCT

The tank and tee are made from lightweight 30% hemp and 70% organic cotton jersey and is 100% natural fabric that will biodegrade at the end of its life.

THE MUSCLE TANK

Felix (left - size M) | height - 6'0, weight 170lbs, chest - 35", waist - 33.8"

Kaya (right - size S) | height - 5'3, weight - 140lbs, chest - 34", waist - 32"

 THE ADVENTURE TEE

Felix (left - size M) | height - 6'0, weight 170lbs, chest - 35", waist - 33.8"

Christina (right - size S) | height - 5'4, weight - 120lbs, chest - 29", waist - 27.5"

The crewneck sweatshirt is made from 55% hemp and 45% organic cotton fleece. The ribbing currently has 5% lycra in it for added stretch and shape retention. Our goal is to push our fabric suppliers to produce a 100% natural fabric to use for the ribbing in our crews so that they are fully biodegradable.

THE CABIN CREW

THE CABIN CREW
THE CABIN CREW

Felix (left - size M) | height - 6'0", weight - 170lbs, chest - 35", waist - 33.8"

Jordan (right - size S) | height - 5'2", weight - 135lbs, chest - 34.4", waist - 30.5"

These garments have been pre-washed but there will still be some shrinkage, like with any natural fabric, so sizes have been adjusted to accommodate for that. What does this mean for you? The sizes are slightly larger and will shrink slightly after the first wash. Sizes may vary by .5" - 1" in length or width due to the variability of natural fibres.

All fabric is sourced from the US and is milled in China, as there are very few fabric suppliers or mills in Canada. The factory in China is a member of Fair Wear Foundation and follows labour standards laid out in the Code of Labour Practices.

POSTCARDS

Our postcards are a perfect 4X6 and can be framed as desk or wall art. They are printed on 100% recycled paper with veggie-based and VOC-free inks.

 PRINTS

Our 12X12 record-sized prints look fab on any wall. They are printed on 100% recycled paper with veggie-based and VOC-free inks.

(from left to right top: gondola, full logo black, bear)

(from left to right bottom: bike, full logo white) 

*frame not included.

SCREEN PRINTING

Not only do I love their witty name, but the guys over at Pressing Matters are some of the best printers in town. They make sure the prints on my shirts look slick and the inks used for screen printing are PVC-free and phthalate-free. They also don't contain any heavy metals or other harmful materials. They have been tested by independent labs and certified as meeting Oeko-Tex standards.

GRAPHIC DESIGN

Every few months, we team up with local artists to design new graphics for our apparel. If you want to be the next NOVEL artist, post your art on Instagram with the hashtag #NovelSupplyDesign and shoot us an e-mail at info@novelsupply.com. We can't wait to see what you create.

THREAD

100% organic cotton. Enough said.

DYE

Our apparel is undyed and natural in colour. That means no water or toxic chemicals are used to dye our fabric.

MANUFACTURING

Handcrafted at our manufacturing facility in Vancouver, BC.

PACKAGING

All packaging is recycled and/or recyclable. Don't forget to reuse it then recycle it.

THE COLLABS 

SIGIL AND GROWLER

If anyone has found their niche, it's these guys. They make custom engraved growlers locally in Vancouver. They are a bunch of rad young entrepreneurs and I am stoked to be collaborating with them to produce our very first run of NOVEL printed growler in 32oz and 64oz sizes.

 NORQUAY CO.

This collaboration was a #nobrainer. NOVEL + Norquay go together like peanut butter and jelly. We can't get enough of the outdoors and we love sharing our adventures with anyone who will listen. 

This collab has resulted in a custom artisan paddle design in two colourways. This design is an exclusive NOVEL + Norquay design and won't be sold anywhere else. Get yours while limited quantities last.

VALUES WE LIVE BY | circular

COLLABORATION | collaborating is our jam. We love to hook up with other rad entrepreneurs, artists, and go-getters to learn, create and build off one another. Contact us at info@novelsupply.com if you want to collab.

INTEGRITY | we stay true to our word. Simple as that.

RADICAL TRANSPARENCY | we want to disrupt the industry by making transparency the new norm and encouraging others to follow suit.

CREATIVITY | we continuously stoke the fire of creativity by co-working, networking, and brainstorming with other creatives.

URBAN LIFESTYLE | we live the urban lifestyle within our footprint. We eat local, bike where possible and support local art.

LOCAL | we partner with the badass-talented artists of Vancity and our gear is made in Vancouver.

ADVENTURE ALWAYS | we never say no to adventure.

RESPECT | we respect all members of society and treat everyone and their dog equally.

WHERE DID THE IDEA COME FROM?

My name is Kaya Dorey and I am the Creator of NOVEL SUPPLY CO.

The turning point for me was learning about when you blend synthetic and natural fabrics, they become non-biodegradable and non-recyclable. I thought to myself, why the heck are we creating clothing that doesn't break down and WHY are we making it out of chemicals and petroleum-based products when we wear it EVERY DAY (that's right nylon and polyester, I am talking to you)!

So, I went on a hunt to find clothing that was made from natural fabrics from brands that cared about the mark they left on the planet. I found myself wandering into stores that say "eco-friendly", "made locally" and "fair trade" but I could never find anything that suited my style. 

I love comfortable basics, rad prints, minimalist design, relaxed fits, natural fabrics and non-toxic everything, which didn't exist in Vancouver. So, I decided to venture out on my own and create it myself. That's where the novel idea came from and, naturally, how I chose the name.

COLLABORATOR | graphic + print design

CHRISTINA LEHN

Christina Lehn is a graphic designer located in Vancouver, BC. She graduated from the Visual College of Art and Design in 2015 with a graphic design diploma and a passion for illustration and branding. She has been working for Epic Design doing various print and digital projects for clients such as the Vancouver Giants, World Taekwondo Championships and Wrestling Canada. She is also currently working on various apparel, packaging and web designs for East Vancouver Brewing Company. She is always interested in new projects, big or small and would love to connect with new clients.

Follow her on Instagram @christinalehn and check out her website to see more of her kickass work.

COLLABORATOR | photography

JORDAN YOUNG

Jordan Young was born in Vancouver, Canada in 1992. Young's practice is focused in photography, design, printmaking, and bookmaking. She graduated from Emily Carr University of Art + Design in 2014 with a BFA in photography. Young is located in Vancouver, Canada, and has been a part of some group shows such as a silent auction with Embarkation Law Corporation, “The Show” (2014), and “The Foundation Show” (2010). Young is excited to keep working with passionate Vancouverites in building brands that make a difference to her immediate and global communities. 

Follow Jordan on Instagram @jtayloryoung and check out her other workings on her websites here and here.   

COLLABORATOR | video

MIA SKYE METZ

 Mia Skye Metz is a filmmaker based in Vancouver, Canada. Between spending her time traveling and filling pages with creative content ideas, her passions are deep rooted in producing and directing videos. Recently, a BCIT honourable mention graduate for TV Production, Mia has worked as a freelance filmmaker with Mia Skye Metz Media and production coordinator since she finished school. She prides herself on hard work, collaborating with other creatives, and a whole lot of lens flares.

Kickstarter video Producer, Director, and Post Production | Mia Skye Metz

Shot by | Luke Fahrmann, Cam Root, Jeremy Tremblay + Mia Skye Metz

Check out some of Mia's other projects on her YouTube channel. Want to work with Mia? Shoot her an e-mail @ miaskyemetz@gmail.com.

COLLABORATOR | styling

Kyla Plotnikoff is a creative consultant with a focus on styling and public relations, based in Vancouver, BC. Her fashion influence and skill set are an anomaly within the industry. Since graduating from the Blanche MacDonald fashion marketing and merchandising diploma program in 2011, she jumped feet first into the various realms of the industry working in buying, styling, public relations and branding while continuing her education in marketing. Her passion found within her work and her unparalleled dedication has lead this multi faceted professional to be an integral part of Aveda as an Area Manager by day and continuing her ever expanding portfolio as a Creative Consultant by night.

Want to work with Kyla? Get at her on Insta @kylaplotnikoff.

COLLABORATOR | modeling

Huge shout out to these beautiful people who make my product look damn good and are willing to do just about anything for the shot #summershotsonwinterdays!

BOBBY DIMOCK | @deftouchmusic

CAM HILTS | @camhilts

CHRISTINA LEHN | @christinalehn

DEVON YIP | @devonyip

FELIX HARTKOPT | @felix_hartkopf

GILLIAN CAWSEY | @gcawsey

JESS NELSON | @jessiehutton

JORDAN YOUNG | @jtayloryoung

KYLA PLOTNIKOFF | @kylaplotnikoff

MANUEL VILLALOBOS | @manuel_villalobos

PALOMA LAFAVOR | @palomalafavor

THE REWARDS

POSTC/RD | the solo

A handwritten postcard from NOVEL Creator, Kaya Dorey, with a limited edition 4X6 print on one side so you can frame it and put it on your wall. Prints are designed by a local artist and are printed on 100% recycled paper with veggie-based VOC free inks.
A handwritten postcard from NOVEL Creator, Kaya Dorey, with a limited edition 4X6 print on one side so you can frame it and put it on your wall. Prints are designed by a local artist and are printed on 100% recycled paper with veggie-based VOC free inks.

 PR/NT | exclusive 12X12 print

Exclusive 12X12 (record sized) limited edition print designed by local artist, Christina Lehn and printed on 100% recycled paper using veggie-based inks.
Exclusive 12X12 (record sized) limited edition print designed by local artist, Christina Lehn and printed on 100% recycled paper using veggie-based inks.

GROWL3R | 32oz or 64oz

Your choice of 32oz or 64oz exclusive NOVEL engraved growler by Sigil & Growler with exclusive collab design by artist Christina Lehn and Creator, Kaya Dorey.
Your choice of 32oz or 64oz exclusive NOVEL engraved growler by Sigil & Growler with exclusive collab design by artist Christina Lehn and Creator, Kaya Dorey.

 TANK | the muscle tank

A relaxed-fit, lightweight 30% hemp / 70% organic cotton unisex tank with your choice of NOVEL print or small logo.
A relaxed-fit, lightweight 30% hemp / 70% organic cotton unisex tank with your choice of NOVEL print or small logo.

 T33 | the adventure tee

A relaxed-fit lightweight 30% hemp / 70% organic cotton unisex tee with your choice of NOVEL print or small logo.
A relaxed-fit lightweight 30% hemp / 70% organic cotton unisex tee with your choice of NOVEL print or small logo.

THE PAK | print + growler

All three accessories. A print and a growler.
All three accessories. A print and a growler.

 CR3W | the cabin crew

The comfiest crewneck sweatshirt you will ever put on. Made with fleecy hemp and organic cotton*. It will keep you cozy on the coolest of days.
The comfiest crewneck sweatshirt you will ever put on. Made with fleecy hemp and organic cotton*. It will keep you cozy on the coolest of days.

 ENTHUS/AST | tank + tee + crew

One of each of the tank, tee and crew!
One of each of the tank, tee and crew!

EXPLOR3R | NOVEL crew + NORQUAY paddle

The perfect reward for the explorer at heart. One cabin crew and one custom painted Norquay Co. paddle with an exclusive NOVEL design for decor or paddling in style.
The perfect reward for the explorer at heart. One cabin crew and one custom painted Norquay Co. paddle with an exclusive NOVEL design for decor or paddling in style.

 

TIMELINE

OCT 18 | campaign launches

NOV 18 | campaign ends

NOV 18 - DEC 18 | pre-production

DEC 18 - FEB 3 | production

FEB 3 - FEB 15 | shipping to backers

RETURNS + EXCHANGES

We're just getting started and are more than happy to accept returns or exchanges on unworn merchandise (with tags still on). We'll cover the shipping costs back to us if you live in Vancity but for those of you who don't, the shipping will be on you for now.

BE SOCIAL

SHARE

Love our project? Want to share it with your friends but don't know what the heck to say? Here's some pre-written tweets and captions:

NOV3L | entrepreneur from #Vancity launches conscious apparel for the urban adventurer on #Kickstarter http://bit.ly/NSCkickstarter #novelsupply

STOK3D | check out this rad #Kickstarter + be the first to get your hands on some NOVEL gear http://bit.ly/NSCkickstarter #novelsupply

NATURAL | pre-buy your hemp + organic cotton cabin crew from NOVEL on #Kickstarter NOW http://bit.ly/NSCkickstarter #novelsupply

FR3NDS | #Vancity's @KayaDorey from @NovelSupplyCo just launched her first collection on #Kickstarter http://bit.ly/NSCkickstarter #novelsupply

VANC/TY | support #YVR's newest #local startup: @NovelSupplyCo! Live on #Kickstarter NOW http://bit.ly/NSCkickstarter #novelsupply

FOLLOW US

Be our friend, follow us, tag us @novelsupplyco, use our hashtag #novelsupply, stay connected and adventure with us.

FACEBOOK | INSTAGRAM | TWITTER | PINTEREST | YOUTUBE

NEWSLETTER

Don't forget to sign-up for our newsletter and keep up to date on all the NOVEL happenings.

 

Risks and challenges

As a mighty team of one along with a tribe of collaborators, there is no shortage of coordination and communication. Ensuring that everyone is moving at the same pace can be a bit of a challenge.

I am confident that with my skill set and ability to network I can overcome these challenges or find the people that can help me make it happen.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support this project

  1. Select this reward

    Pledge CA$ 10 or more About $8

    POSTC/RD | the solo

    A handwritten postcard from NOVEL Creator, Kaya Dorey, with a limited edition print on one side so you can frame it and put it on your wall. Prints are designed by a local artist and are printed on 100% recycled paper with veggie-based VOC free inks.

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    Ships to Anywhere in the world
    Limited 3 backers
    CA$
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  2. Select this reward

    Pledge CA$ 15 or more About $11

    PR/NT | exclusive 12X12 print

    12X12 prints retail for $20.

    Exclusive 12X12 (record sized) limited edition print designed by local artist, Christina Lehn and printed on 100% recycled paper using veggie-based inks.

    After the campaign, we will reach out to you for print preferences.

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    Ships to Anywhere in the world
    Limited 19 backers
    CA$
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  3. Select this reward

    Pledge CA$ 35 or more About $27

    GROWL3R | 64oz or 32oz

    Growlers retail for $45.

    Your choice of 32oz or 64oz exclusive NOVEL engraved growler by Sigil & Growler with exclusive collab design by artist Christina Lehn and Founder, Kaya Dorey.

    Fill your growler with beer, kombucha or turn it into a vase and put some flowers in it. Awesome decor for those cozy cabin apartment settings.

    After the campaign, we will reach out to you for size preference.

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    Ships to Only Canada
    Limited 6 backers
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  4. Select this reward

    Pledge CA$ 48 or more About $36

    TANK | the muscle tank

    Tank retails for $55.

    A relaxed-fit, lightweight 30% hemp / 70% organic cotton unisex tank with your choice of NOVEL print or plain.

    In addition, you will receive a 12X12 (record sized) limited edition print designed by local artist, Christina Lehn and printed on 100% recycled paper using veggie-based inks (print retails for $20).

    After the campaign, we will contact you for size and print preferences.

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    Ships to Anywhere in the world
    Limited 24 backers
    CA$
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  5. Select this reward

    Pledge CA$ 52 or more About $40

    T33 | the adventure tee

    Tee retails for $58.

    A relaxed-fit lightweight 30% hemp / 70% organic cotton unisex tee with your choice of NOVEL print or plain.

    In addition, you will receive a 12X12 (record sized) limited edition print designed by local artist, Christina Lehn and printed on 100% recycled paper using veggie-based inks (print retails for $20).

    After the campaign, we will contact you for size and print preferences.

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    Ships to Anywhere in the world
    Limited 32 backers
    CA$
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  6. Select this reward

    Pledge CA$ 89 or more About $68

    CR3W | the cabin crew

    Crews retail for $108.

    The comfiest crewneck sweatshirt you will ever put on. Made with fleecy hemp and organic cotton*. It will keep you cozy on the coolest of days.

    In addition, you will receive a 12X12 (record sized) limited edition print designed by local artist, Christina Lehn and printed on 100% recycled paper using veggie-based inks (print retails for $20).

    After the campaign, we will contact you for size and print preferences.

    *ribbed trim fabric currently contains 5% lycra and we are actively searching for 100% natural ribbed fabric

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    Estimated delivery
    Ships to Only certain countries
    Limited 42 backers
    CA$
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  7. Select this reward

    Pledge CA$ 175 or more About $133

    ENTHUS/AST | tank + tee + crew

    Total retail value $221.

    One of each of the tank, tee and crew!

    In addition, you will receive a 12X12 (record sized) limited edition print designed by local artist, Christina Lehn and printed on 100% recycled paper using veggie-based inks. Prints retail for $20.

    After the campaign, we will contact you for size and print preferences.

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    Estimated delivery
    Ships to Only certain countries
    Limited 14 backers
    CA$
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  8. Select this reward

    Pledge CA$ 525 or more About $399

    EXPLOR3R | NOVEL crew + NORQUAY paddle

    ONLY TWO PADDLES AVAILABLE!

    Paddle retails for $425.
    Cabin crew retails for $108.

    The perfect reward for the explorer at heart. One cabin crew and one custom painted Norquay Co. paddle with an exclusive NOVEL design for decor or paddling in style. This artisan paddle is one of a kind there is a limited quantity available!

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    Estimated delivery
    Ships to Only Canada
    Limited 0 backers
    CA$
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Funding period

- (28 days)