About this project
NOVEL SUPPLY CO. is about to create it's first collection and we want you to be a part of making it happen.
WHAT IS NOVEL?
We are a small, locally-inspired conscious apparel company based in Vancouver, BC.
Our apparel is designed with the West Coast lifestyle in mind. We love weekend adventures to cozy cabins, exploring the local mountains, bike crawls, craft brew, seawall strolls, street art and hunting for the best cup of joe in the city.
We care about this place we call home and want to leave it in better shape than we found it for future generations to come. That's why we make the most conscious choices when it comes to fabric, inks, thread, packaging and shipping.
DESIGN3D | with the end in mind
NOVEL apparel is designed with the end in mind. It is our goal to keep NOVEL gear out of landfills by using natural, biodegradable and non-toxic elements in our design, as well as providing alternatives to "throwing out" and redefining the value of clothing.
Hemp and organic cotton #forthewin! Hemp is strong, breathable, renewable, and requires much less water than cotton to grow. It also grows without herbicides and pesticides and thrives in various climates and environments. As a fabric, it has the ability to screen ultra-violet rays and is mildew-resistant. When blended with organic cotton, it makes an extremely soft but durable fabric that leaves much less of an impact on people and the planet than conventional cotton or other synthetic fabrics.
The tank and tee are made from lightweight 30% hemp and 70% organic cotton jersey and is 100% natural fabric that will biodegrade at the end of its life.
THE MUSCLE TANK
Felix (left - size M) | height - 6'0, weight 170lbs, chest - 35", waist - 33.8"
Kaya (right - size S) | height - 5'3, weight - 140lbs, chest - 34", waist - 32"
THE ADVENTURE TEE
Felix (left - size M) | height - 6'0, weight 170lbs, chest - 35", waist - 33.8"
Christina (right - size S) | height - 5'4, weight - 120lbs, chest - 29", waist - 27.5"
The crewneck sweatshirt is made from 55% hemp and 45% organic cotton fleece. The ribbing currently has 5% lycra in it for added stretch and shape retention. Our goal is to push our fabric suppliers to produce a 100% natural fabric to use for the ribbing in our crews so that they are fully biodegradable.
THE CABIN CREW
Felix (left - size M) | height - 6'0", weight - 170lbs, chest - 35", waist - 33.8"
Jordan (right - size S) | height - 5'2", weight - 135lbs, chest - 34.4", waist - 30.5"
These garments have been pre-washed but there will still be some shrinkage, like with any natural fabric, so sizes have been adjusted to accommodate for that. What does this mean for you? The sizes are slightly larger and will shrink slightly after the first wash. Sizes may vary by .5" - 1" in length or width due to the variability of natural fibres.
All fabric is sourced from the US and is milled in China, as there are very few fabric suppliers or mills in Canada. The factory in China is a member of Fair Wear Foundation and follows labour standards laid out in the Code of Labour Practices.
Our postcards are a perfect 4X6 and can be framed as desk or wall art. They are printed on 100% recycled paper with veggie-based and VOC-free inks.
Our 12X12 record-sized prints look fab on any wall. They are printed on 100% recycled paper with veggie-based and VOC-free inks.
(from left to right top: gondola, full logo black, bear)
(from left to right bottom: bike, full logo white)
*frame not included.
Not only do I love their witty name, but the guys over at Pressing Matters are some of the best printers in town. They make sure the prints on my shirts look slick and the inks used for screen printing are PVC-free and phthalate-free. They also don't contain any heavy metals or other harmful materials. They have been tested by independent labs and certified as meeting Oeko-Tex standards.
Every few months, we team up with local artists to design new graphics for our apparel. If you want to be the next NOVEL artist, post your art on Instagram with the hashtag #NovelSupplyDesign and shoot us an e-mail at firstname.lastname@example.org. We can't wait to see what you create.
100% organic cotton. Enough said.
Our apparel is undyed and natural in colour. That means no water or toxic chemicals are used to dye our fabric.
Handcrafted at our manufacturing facility in Vancouver, BC.
All packaging is recycled and/or recyclable. Don't forget to reuse it then recycle it.
SIGIL AND GROWLER
If anyone has found their niche, it's these guys. They make custom engraved growlers locally in Vancouver. They are a bunch of rad young entrepreneurs and I am stoked to be collaborating with them to produce our very first run of NOVEL printed growler in 32oz and 64oz sizes.
This collaboration was a #nobrainer. NOVEL + Norquay go together like peanut butter and jelly. We can't get enough of the outdoors and we love sharing our adventures with anyone who will listen.
This collab has resulted in a custom artisan paddle design in two colourways. This design is an exclusive NOVEL + Norquay design and won't be sold anywhere else. Get yours while limited quantities last.
VALUES WE LIVE BY | circular
COLLABORATION | collaborating is our jam. We love to hook up with other rad entrepreneurs, artists, and go-getters to learn, create and build off one another. Contact us at email@example.com if you want to collab.
INTEGRITY | we stay true to our word. Simple as that.
RADICAL TRANSPARENCY | we want to disrupt the industry by making transparency the new norm and encouraging others to follow suit.
CREATIVITY | we continuously stoke the fire of creativity by co-working, networking, and brainstorming with other creatives.
URBAN LIFESTYLE | we live the urban lifestyle within our footprint. We eat local, bike where possible and support local art.
LOCAL | we partner with the badass-talented artists of Vancity and our gear is made in Vancouver.
ADVENTURE ALWAYS | we never say no to adventure.
RESPECT | we respect all members of society and treat everyone and their dog equally.
WHERE DID THE IDEA COME FROM?
My name is Kaya Dorey and I am the Creator of NOVEL SUPPLY CO.
The turning point for me was learning about when you blend synthetic and natural fabrics, they become non-biodegradable and non-recyclable. I thought to myself, why the heck are we creating clothing that doesn't break down and WHY are we making it out of chemicals and petroleum-based products when we wear it EVERY DAY (that's right nylon and polyester, I am talking to you)!
So, I went on a hunt to find clothing that was made from natural fabrics from brands that cared about the mark they left on the planet. I found myself wandering into stores that say "eco-friendly", "made locally" and "fair trade" but I could never find anything that suited my style.
I love comfortable basics, rad prints, minimalist design, relaxed fits, natural fabrics and non-toxic everything, which didn't exist in Vancouver. So, I decided to venture out on my own and create it myself. That's where the novel idea came from and, naturally, how I chose the name.
COLLABORATOR | graphic + print design
Christina Lehn is a graphic designer located in Vancouver, BC. She graduated from the Visual College of Art and Design in 2015 with a graphic design diploma and a passion for illustration and branding. She has been working for Epic Design doing various print and digital projects for clients such as the Vancouver Giants, World Taekwondo Championships and Wrestling Canada. She is also currently working on various apparel, packaging and web designs for East Vancouver Brewing Company. She is always interested in new projects, big or small and would love to connect with new clients.
COLLABORATOR | photography
Jordan Young was born in Vancouver, Canada in 1992. Young's practice is focused in photography, design, printmaking, and bookmaking. She graduated from Emily Carr University of Art + Design in 2014 with a BFA in photography. Young is located in Vancouver, Canada, and has been a part of some group shows such as a silent auction with Embarkation Law Corporation, “The Show” (2014), and “The Foundation Show” (2010). Young is excited to keep working with passionate Vancouverites in building brands that make a difference to her immediate and global communities.
COLLABORATOR | video
Mia Skye Metz is a filmmaker based in Vancouver, Canada. Between spending her time traveling and filling pages with creative content ideas, her passions are deep rooted in producing and directing videos. Recently, a BCIT honourable mention graduate for TV Production, Mia has worked as a freelance filmmaker with Mia Skye Metz Media and production coordinator since she finished school. She prides herself on hard work, collaborating with other creatives, and a whole lot of lens flares.
Kickstarter video Producer, Director, and Post Production | Mia Skye Metz
Shot by | Luke Fahrmann, Cam Root, Jeremy Tremblay + Mia Skye Metz
COLLABORATOR | styling
Kyla Plotnikoff is a creative consultant with a focus on styling and public relations, based in Vancouver, BC. Her fashion influence and skill set are an anomaly within the industry. Since graduating from the Blanche MacDonald fashion marketing and merchandising diploma program in 2011, she jumped feet first into the various realms of the industry working in buying, styling, public relations and branding while continuing her education in marketing. Her passion found within her work and her unparalleled dedication has lead this multi faceted professional to be an integral part of Aveda as an Area Manager by day and continuing her ever expanding portfolio as a Creative Consultant by night.
Want to work with Kyla? Get at her on Insta @kylaplotnikoff.
COLLABORATOR | modeling
Huge shout out to these beautiful people who make my product look damn good and are willing to do just about anything for the shot #summershotsonwinterdays!
BOBBY DIMOCK | @deftouchmusic
CAM HILTS | @camhilts
CHRISTINA LEHN | @christinalehn
DEVON YIP | @devonyip
FELIX HARTKOPT | @felix_hartkopf
GILLIAN CAWSEY | @gcawsey
JESS NELSON | @jessiehutton
JORDAN YOUNG | @jtayloryoung
KYLA PLOTNIKOFF | @kylaplotnikoff
MANUEL VILLALOBOS | @manuel_villalobos
PALOMA LAFAVOR | @palomalafavor
POSTC/RD | the solo
PR/NT | exclusive 12X12 print
GROWL3R | 32oz or 64oz
TANK | the muscle tank
T33 | the adventure tee
THE PAK | print + growler
CR3W | the cabin crew
ENTHUS/AST | tank + tee + crew
EXPLOR3R | NOVEL crew + NORQUAY paddle
OCT 18 | campaign launches
NOV 18 | campaign ends
NOV 18 - DEC 18 | pre-production
DEC 18 - FEB 3 | production
FEB 3 - FEB 15 | shipping to backers
RETURNS + EXCHANGES
We're just getting started and are more than happy to accept returns or exchanges on unworn merchandise (with tags still on). We'll cover the shipping costs back to us if you live in Vancity but for those of you who don't, the shipping will be on you for now.
Love our project? Want to share it with your friends but don't know what the heck to say? Here's some pre-written tweets and captions:
NOV3L | entrepreneur from #Vancity launches conscious apparel for the urban adventurer on #Kickstarter http://bit.ly/NSCkickstarter #novelsupply
STOK3D | check out this rad #Kickstarter + be the first to get your hands on some NOVEL gear http://bit.ly/NSCkickstarter #novelsupply
NATURAL | pre-buy your hemp + organic cotton cabin crew from NOVEL on #Kickstarter NOW http://bit.ly/NSCkickstarter #novelsupply
FR3NDS | #Vancity's @KayaDorey from @NovelSupplyCo just launched her first collection on #Kickstarter http://bit.ly/NSCkickstarter #novelsupply
VANC/TY | support #YVR's newest #local startup: @NovelSupplyCo! Live on #Kickstarter NOW http://bit.ly/NSCkickstarter #novelsupply
Be our friend, follow us, tag us @novelsupplyco, use our hashtag #novelsupply, stay connected and adventure with us.
Don't forget to sign-up for our newsletter and keep up to date on all the NOVEL happenings.
Risks and challenges
As a mighty team of one along with a tribe of collaborators, there is no shortage of coordination and communication. Ensuring that everyone is moving at the same pace can be a bit of a challenge.
I am confident that with my skill set and ability to network I can overcome these challenges or find the people that can help me make it happen.Learn about accountability on Kickstarter
Support this project
- (28 days)