About this project
PonyBabe is an ethical fashion label, dedicated to providing women with comfortable, multi-use styles. We use only eco-friendly textiles and are manufacturing in Brooklyn NY, USA.
Our first collection is the 24 Hour Outfit: A wrap, racerback tank top, cardigan, and pants... all meant to be mixed, matched, and worn on repeat.
We're raising money to fund our first production run and launch PonyBabe with a strong start. In exchange for your pledge, you'll receive the styles shown here at below-retail value. Your investment contributes directly to the growth of a more sustainable fashion industry!
Each piece in the collection has been designed with function in mind, and finished with details that ensure a beautiful presentation.
The pants are gathered with 36 delicate pleats (18 in front, 18 in back.) This luxurious detail guarantees that they can be dressed up or down. The waistband in sturdy elastic, allowing you to adjust a higher or lower fit as preferred. In addition, the ankle cuffs keep your pant legs from dragging, and also make yoga class a tangle-free experience.
The Racerback Tank Top is finished with a stitched binding, which helps to prevent the neck and armholes from stretching out. The racer silhouette means that you won't be pulling your straps up all day. This one stays put as a base layer or as a workout top.
The cardigan has an ample shawl panel that can be styled in so many different ways: Loose and open, tied in front or back, or draped across the neck. It doubles as an on-the go nursing cover, and styles perfectly as an evening cover-up or coffee-run top layer.
The wrap has a stitched edge, and is surprisingly warm considering its lightweight feel. It can be worn as a shawl, a scarf, a nursing cover, a head wrap... the possibilities are endless! It's perfect for staying comfortable on a long flight, or wrapping up as the sun sets after a day at the beach.
PonyBabe's styles are designed to fit on the relaxed side. The XS/S/M/L sizing range allows you to size up or down depending on the amount of ease you prefer. The models in the photos below are all wearing a size S. Take a look and see how the same size looks on different bodies:
Use the following size guide for reference. If you're not sure which size to choose, email email@example.com.
*You will choose your sizes and colors by survey after the campaign is complete.
PonyBabe is a woman-owned, American made label. A commitment to ethics, sustainability, and transparency is the heart of our brand. This motivates us to share the details of our supply chain.
The first collection is made of a super soft blend of 55% organic cotton and 45% bamboo, two fibers that have a reduced environmental impact, when compared to conventional, mass-market options. We source the fabric from Kendor Textiles, a company that is committed to the growth of sustainable practices. Elastic for the pants is USA-made and sourced from Trim Lab, a New York City-based supplier that caters to small fashion labels.
The fabric is machine washable and can be machine dried as well. When possible, we recommend line drying, or laying flat to dry... Save your clothes and save the Earth!
Special note: this fabric has a slubby knit texture and is slightly sheer. If you are concerned about your undergarments showing through, go for the darker colors (black or stormy blue.)
The 24 Hour Outfit is being manufactured in Brooklyn, New York, USA. We've partnered with Dynotex, a leading production facility for better-market knitwear. They are supportive of independent designers, and have been a fixture in the New York City fashion industry for over 16 years.
We're using recycled, biodegradable, and environmentally friendly products for everything from clothing labels and hangtags, to mailers and shipping stickers. At every step of the process, we are looking for ways to create less waste and we encourage our customers to re-purpose packing materials.
PonyBabe recognizes that the price tag of ethical fashion can often be a reason for customers to feel that they have no choice but to opt out. We want to lower the barrier to entry, and to make better, fairer options available to more people. With this in mind, all PonyBabe email newsletter subscribers will receive exclusive access to steeply discounted pre-sales when new styles are ready for market.
- October-November 2016: Kickstarter campaign in progress.
- End of November 2016: Size/color surveys complete, fabric and trim ordered, production order placed.
- Mid-January 2017: Production begins.
- February 2017: Quality checks in progress.
- Mid-March 2017: Final quality checks, production complete, clothing begins to ship.
- May 2017: All orders fulfilled, PonyBabe's Kickstarter is officially complete... now visit ponybabe.com to shop the collection!
PonyBabe is just getting started, and needs your help! Please spread the word by sharing this campaign. (Share buttons are at the top of the page, right below the video.) Support the growth of American-made ethical fashion!
PonyBabe has had so much help along the way. Big thanks to the Gordon family, the Fernbach family, Aaron Limoges Photography, Jen Ng (art direction), Sam Richards Video Production, Emily Anderson (model), Rachel Swyer (model), Sunny Hitt (model), Shannon Lohr and Factory45, The BF+DA, Lisa and Peter, Iris Garcia, Marble & Milkweed, Rekh & Datta, Faelyn, Susan and Beverly, Blandine, and all the sweet, generous friends who have cheered on PonyBabe along the way. Thank you.
Risks and challenges
PonyBabe is new to the fashion industry, and facing production for the first time is a big hurdle. With this in mind, we've specifically chosen a reliable manufacturing partner who is willing to work with a fledgling company. Because the factory is just a few subway stops away, consistent communication and quality checks are easy to maintain.
As is normal in the industry, issues such as fabric arriving behind schedule or production calendars getting switched around could happen, and we've set realistic timelines to accommodate for any unexpected snafus.
Manufacturing eco-friendly clothing in the United States is expensive. The costs of labor and fabric are much higher than typical mass-market options, and PonyBabe faces the challenge of growing sustainably against these odds.
Raising enough money to fund our first collection is a crucial step in getting PonyBabe off to a strong start. Building brand awareness and reaching the audience that values ethical practices is our main focus right now, and we're counting on our community to help spread the word!Learn about accountability on Kickstarter
Support this project
- (30 days)