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PIE-PROJECT. Expansion for PIE-NOT "The Aussie Style Bakery"

Pie-Not's PIE-PROJECT will expand the handheld Aussie pie bakery by offering new MINI-SIZE Catering options & frozen BAKE-AT-HOME pies.

PIE-PROJECT. Expansion for PIE-NOT "The Aussie Style Bakery"

Pie-Not's PIE-PROJECT will expand the handheld Aussie pie bakery by offering new MINI-SIZE Catering options & frozen BAKE-AT-HOME pies.

$3Delimiter569
Pledged OfPledged Of Goal
62
Backers
Funding Unsuccessful
Funding Goal Not Reached
Last Updated

About

PIE-WHAT??...PIE-NOT!!

OC Weekly named Pie-Not "Best Pie of 2013 for Orange County, CA"

Foodbest.com "They were phenomenal and one pie alone will make for a hearty meal replacement"

Renegade Collective Magazine internationally acclaimed magazine focusing on entrepreneurial types says "Orange County locals are licking their fingers with delight"

Orange County Register "On opening day, Pie-Not sold out of pies in four hours...demand has bounded past expectations"

GoodDay LA featured Pie-Not for a LIVE breakfast cooking segment: The gourmet pies made for Steve & Maria are all handmade fresh daily using only the highest quality ingredients, including locally sourced meats and produce.

Pie-Not's YELP Fans agree!! "heaps better than the pies in oz" "absolutely amazing" "they also serve fantastic organic Australian coffee" "best pie I have ever had on planet earth" "Mom this place stole your recipe" 

G'Day Kickstarter!!

Pie-Not owners: Ryan Lopiccolo & Jai Snowdon
Pie-Not owners: Ryan Lopiccolo & Jai Snowdon

My names Jai…I'm part-owner & THE AUSSIE from the Award Winning "Aussie Style Bakery" in Orange County, CA named PIE-NOT.

A year ago, on May 1st 2013, Pie-Not opened it's doors to an explosion of excited hungry customers chewing at the bit for a REAL AUSSIE PIE. And I tell ya what mates…Pie-Not delivered and Aussie pies are here to stay!!

Pie-Not was an instant hot-spot for expat Aussies, Brits, Kiwis & South Africans trying to get a taste of their native countries cuisine. While the Orange County locals and new comers to the Aussie style pies were all loving the new "HAND-HELD" eating concept and the variety of different fillings Pie-Not offers. After the first week of selling out at 2pm everyday, it was clear as crystal that we had something unique.

With a year of sales, experience and customer feedback up our sleeves we are ready to give the "PIEHARD FANS" what they've been asking for.

FRESH FROZEN BAKE-AT-HOME PIES & LITTLE GUYS, OUR MINI-SIZED CATERING OPTION!!

"BAKE-AT-HOME"

The smell of a fresh baked pie for dinner, lunch or a midnight snack...whenever you want a Pie-Not pie, it'll be waiting for you....IN YOUR FREEZER. Pie-Not will be packaging unbaked fresh frozen pies daily to ensure quality, freshness and shelf life.

Pie-Not's favorite pies and savory pastries will be available for purchase IN-STORE from a self serve reach in freezer as well as ONLINE at www.pienot.com and express shipped to your door.  

Pie-Not BAKE-AT-HOME Packaging Design.
Pie-Not BAKE-AT-HOME Packaging Design.

"LITTLE GUYS "

Be the shining star of your next party or get together with LITTLE GUYS from Pie-Not. All of your favorite Pie-Not pies and savory pastries shrunk down to BITE SIZED CREATIONS of Aussie bakery goodness. The mini-sized catering options are perfect for late night snacks at wedding receptions or your next Sunday BBQ.

Little Guys are available in pies, pastries, quiches, breakfast items and desserts, either pick up in-store or even better, save your self the trouble and we'll come to you...PIE-NOT CATERING.

Owner Ryan going loco over the LITTLE GUYS.
Owner Ryan going loco over the LITTLE GUYS.
Thumbs up, TOO RIGHT!! David our GM.
Thumbs up, TOO RIGHT!! David our GM.

PIE PROJECT GOALS

The long term goal at Pie-Not has always been to educate as many PIEHARD FANS on the way things are DOWNUNDER. The Aussie culture runs thick at Pie-Not and we are here to share a little bit of Oz through unique gourmet handheld food.

SO HOW DO WE GET THERE...with your support we can fund our goal even sooner. We are announcing an initial goal of $50,000 & stretch goals of $100,000 and $175,000.

CHECK OUT WHAT WE CAN ACCOMPLISH IF WE MEET OUR GOALS!!

STRETCH GOAL REWARDS

$100K REWARD - "PIE-MAIL Cold Chain Logistics"....This stretch goal will allow Pie-Not to rent offsite cold storage space and implement a 3rd Party Logistics program to expand the bake-at-home product offerings. If this stretch goal is funded EVERY BACKER* will receive a shipment of LAMINGTONS - The classic Aussie dessert. (*Every backer who pledges over $25)

$175K REWARD - "PIE-TRUCK The Aussie Style MOBILE Bakery"...This stretch goal will fund the catering and event side of the Pie-Not brand by allowing us to purchase and fit out our very own Pie-Not Food Truck. If this stretch goal is funded EVERY BACKER will receive 2 FREE TICKETS to the 2nd ANNUAL AUSTRALIA DAY EVENT - January 26th 2015 where the PIE-TRUCK will be unveiled.

THE ROAD TO PIE-NOT

Retail store into a FULL bakery = HARD WORK + our existing TINY Cold Room ready for a facelift.
Retail store into a FULL bakery = HARD WORK + our existing TINY Cold Room ready for a facelift.
The finishing touches added - BIGGEST SIGN in the center. As well as a factory tour of our local meat suppliers.
The finishing touches added - BIGGEST SIGN in the center. As well as a factory tour of our local meat suppliers.
The first ever batch of Pie-Not Aussie style pies & a bunch of locals enjoying some pre-opening taste testing.
The first ever batch of Pie-Not Aussie style pies & a bunch of locals enjoying some pre-opening taste testing.

THANKS PIEHARD FANS

With your continued support we can expand the Pie-Not brand and its reach to make new PIEHARD FANS across the US and help spread the AUSSIE CULTURE that is PIE-NOT The Aussie Style Bakery.

Special Thanks to:

All our PIEHARD FANS for their continued support and YOU!!!

Andrew Noel - Film and music work for PieProject.

Kitchen Table PR - Cristen & Carrie

Risks and challenges

Risks and challenges for starting any successful business are a daily concurrence, and nothing is different at Pie-Not.

We have continued to grow throughout our first year with numerous obstacles including a number of kitchen redesigns to accommodate the ever expanding demand for our Aussie style pies. Health and building permits, FDA rules and regulations for shipping frozen products, sourcing the perfect equipment is all part of the challenge....WE LOVE A CHALLENGE.

From creating the perfect packaging for our bake-at-home selection of pies to ensure that same quality at home that the Piehard Fans receive in store to designing and building specialized baking equipment to streamline the assembly of our mini-sized catering options. These are just a few of hurdles we have encountered with our expansion.

We are ready for you PIEHARD FANS!!

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Support

  1. Select this reward

    Pledge $1 or more About $1

    PIE-NOT SUPPORTER!! Welcome to the Pie-Not family. Receive all project updates and follow along while we make Pie-Hard Fans across the US . A big thank you from all of us at Pie-Not.

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    Pledge $10 or more About $10

    PIE-HARD FAN // STICKER!! Receive One (1) Limited Edition "PIE-NOT FAN" Vinyl Sticker to slap on the back of your car and show everyone you're a true Pie-Hard Fan. Domestic Shipping Inc.

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    2 backers
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    Pledge $15 or more About $15

    PIE-HARD FAN // COFFEE MUG!! Receive One (1) Limited Edition "PIE-NOT FAN" Coffee Mug to show everyone you're a true Pie-Hard Fan. Domestic Shipping Inc.

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    Limited 7 backers
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    Pledge $25 or more About $25

    PIE-HARD FAN // TEE SHIRT!! Receive One (1) Limited Edition "PIE-HARD FAN" Tee-Shirt to show everyone you're a true Pie-Hard Fan. Domestic Shipping Inc.

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  5. Select this reward

    Pledge $25 or more About $25

    BUN COFFEE // 250GRM WHOLE BEANS!! Receive One (1) 250grm pack of Bun Coffee "Australian Grown" whole bean coffee. Our house coffee at Pie-Not. Domestic Shipping Inc.

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    3 backers
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    Pledge $25 or more About $25

    PIE-SOMEONE LUNCH AT PIE-NOT!! Receive One (1) LUNCH VOUCHER to be used in-store at Pie-Not. Consists of One (1) of each of the following: Pie / Other Pastry / Dessert / Cold Drink or Coffee. Nominate a special someone and we'll send them this gift from you. Domestic Shipping Inc.

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    Pledge $50 or more About $50

    STORE PICK-UP // 6 BAKE-AT-HOME PIES!! Receive the VERY FIRST fresh frozen "Bake-at-Home" Pie-Not Pies. INCLUDES: Six (6) Pie-Not pies of your choice from our "Bake-at-Home" selection. Pick up in-store at PIE-NOT Costa Mesa, CA.

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    15 backers
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    Pledge $60 or more About $60

    PIE SHIPMENT // 6 PACK!! Receive a shipment of fresh frozen "Bake-at-Home" Pie-Not Pies. INCLUDES: Six (6) Pie-Not pies of your choice from our "Bake-at-Home" selection EXPRESS SHIPPED to your door. Shipping NOT included & price will vary depending on location.

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    Pledge $125 or more About $125

    PIE-HARD PARTY // 10-15 PEOPLE!!! Receive a 50pc Catering Pack including the NEW mini pies, sag rolls and quiche called "LITTLE GUYS". Pick up in-store at PIE-NOT Costa Mesa, CA.

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    Limited 6 backers
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    Pledge $250 or more About $250

    PIE-HARD PARTY // 20-25 PEOPLE!!! Receive a 100pc Catering Pack including the NEW mini pies, sag rolls and quiche called "LITTLE GUYS". Pick up in-store at PIE-NOT Costa Mesa, CA.

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    Limited 2 backers
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    Pledge $350 or more About $350

    PIE-HARD PARTY // 50-60 PEOPLE!!! Receive a 200pc Catering Pack including the NEW mini pies, sag rolls and quiche called "LITTLE GUYS". Pick up in-store at PIE-NOT Costa Mesa, CA.

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    Limited 0 backers
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    Pledge $1,000 or more About $1,000

    PIE-HARD PARTY // WE COME TO YOU!!! Receive a PIE-HARD PARTY at your party, office function or event with ON-SITE CATERING including the NEW mini pies, sag rolls and quiche called "LITTLE GUYS". Orange County, CA Area Only.

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    Limited 0 backers
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    Pledge $2,500 or more About $2,500

    THE PIE-HARD FAN EXPERIENCE // NAME YOUR OWN PIE!! - The ULTIMATE for any Pie-Not lover. You will be invited to work with the owners of Pie-Not at their store in Southern California for One (1) Day and create YOUR VERY OWN CUSTOM PIE!! Your custom pie will be featured for an ENTIRE MONTH as a CHEF'S SPECIAL in store & online \\... AND ...// Receive Twenty Four (24) - CUSTOM PIES "Made by you that day" fresh frozen & overnight shipped to your door, ready to "Bake-at-Home". Domestic Shipping Inc.

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    Limited 0 backers
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Funding period

- (36 days)