settleforlove dating website project video thumbnail
Replay with sound
Play with
sound
$1,532 pledged of $45,000 goal
backers
$1,532 pledged of $45,000 goal
backers

About

Why the name settleforlove.com?

We chose the name because it is funny and unique, similar to the type of people we hope join our site.  We want a name that over-exaggerates the fact that none of us are perfect (hence we all "settle").  Our dating site is not traditional, it's different.  Our goal is to provide creative people a unique way to represent their personalities because someone’s “imperfection” may actually be an attractive quality to the right match. 

Even this flower is not perfect, but I still like it.
Even this flower is not perfect, but I still like it.

The Background

It all started years ago when David was sharing crazy stories he had from meeting people through traditional dating sites.  Dates were posting pictures from 10 years ago, hiding that they still lived with their parents, neglecting to mention they hate men, and the list goes on.  It seemed traditional dating sites weren't encouraging users to do anything but sell themselves.  Through these comical discussions, a clear gap was identified, and our site was born.  

In 2013 we launched the prototype, www.settleforlove.com, aimed at recognizing one's imperfections as well as their perfections.  A user's profile includes both good & bad pictures, discusses both pros & cons, and mentions what they would settle for in a partner.  We believe being upfront from the start will not only show one's personality, but build happier, healthier relationships.  While online dating will never be 100% perfect, we feel that just joining a site like settleforlove.com is a clear expression that an individual embraces the message.

Example Profile
Example Profile
Example Search
Example Search

The Problem

Our prototype is slow. It's also ugly. It's built atop unsustainable code with barebones functionality.  Despite those handicaps, the prototype shows the potential this concept has bringing fun and honesty to dating.  Additional funding would allow us to create a more refined user experience and spread the word about our new approach to online dating.

The Solution

1.  Redesign 

The site needs to be redesigned from the ground up to provide a fast, stable, and scalable foundation for thousands of users to browse, search, and chat with a potential match.  Our plan is to invest the majority of the money raised on an experienced web development team to work with us completely revamping our product and expanding our features.  This includes a possible mobile app for Android and iOS.

2. Hosting

The site is slow.  Some of the blame lies with the architecture of our prototype but our minimal host package carries the rest of the responsibility.  We need to upgrade our hosting package to provide a great user experience while carrying the load of thousands of simultaneous users.  We will need to upgrade to a hosting packing that can provide fast, dedicated servers for our new site.

3. Marketing

Once we build it, we can't just hope they come.  No matter how good the site, nobody will stay if they are the only person on it.  Few people know about our prototype because we've done very little marketing.  We would like to spend around 10% of our campaign on advertising.  Traditional online ads, funny YouTube videos,  carrier pigeon - whatever it takes to get the word out.

Rewards

Below are reward details that correspond to the rewards on the right.

Bumper Sticker
Bumper Sticker
Sunglasses
Sunglasses
Aluminum Water bottle
Aluminum Water bottle
16oz Ceramic Coffee Mug
16oz Ceramic Coffee Mug
"settleforlove.com Embrace Imperfection" t-shirt
"settleforlove.com Embrace Imperfection" t-shirt
"settleforlove.com Embrace Imperfection" t-shirt (not ironed in true settleforlove fashion)
"settleforlove.com Embrace Imperfection" t-shirt (not ironed in true settleforlove fashion)
"settleforlove.com Embrace Imperfection" t-shirt (not ironed in true settleforlove fashion)
"settleforlove.com Embrace Imperfection" t-shirt (not ironed in true settleforlove fashion)
"I backed settleforlove.com" t-shirt
"I backed settleforlove.com" t-shirt
"I backed settleforlove.com" t-shirt (not ironed in true settleforlove fashion)
"I backed settleforlove.com" t-shirt (not ironed in true settleforlove fashion)
"I backed settleforlove.com" t-shirt (not ironed in true settleforlove fashion)
"I backed settleforlove.com" t-shirt (not ironed in true settleforlove fashion)
Hoodie
Hoodie

We hid this at the bottom and you still found it!  Keep in mind one of our imperfections is being on camera...

 project video thumbnail
Replay with sound
Play with
sound

Risks and challenges

1. Project Timeline: Our goal is to deliver the re-designed website by early 2016. Since we will be working with many parties to make this happen, there's always a chance that date slips into mid 2016. We will keep everyone updated in regards to our status & any merchandise purchased will not be impacted by website timeline shifts.

2. Marketing: While we would love to have 1,000's of users on Day 1, we know it will take time (and a little bit of luck) for this website to take off. Multiple advertising plans will be utilized: Online Ads, YouTube Videos, Facebook & Twitter, Radio station promos, etc.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge US$ 1 or more About US$ 1.00

    We will send you a "Thank You" email and your name will be posted as a supporter on settleforlove.com.

    Less
    Estimated delivery
    3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge US$ 3 or more About US$ 3

    VIDEO: We will give you a personal shot out in a creative "Thank You" video. The video will be available for free download. Your name will also be posted as a supporter on settleforlove.com.

    Less
    Estimated delivery
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge US$ 5 or more About US$ 5

    PREMIUM MEMBERSHIP: Free Premium Membership for 10 Years. Premium Membership doesn't exist yet, but when it does, you will have it. (Premium Members will have access to advanced features.) Your name will also be posted as a supporter on settleforlove.com.

    Less
    Estimated delivery
    3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $6 or more About $6

    BUMPER STICKER: Receive a 3 x 10 inch settleforlove.com bumper sticker. Your name will also be posted as a supporter on settleforlove.com. (US Shipping Included).

    Less
    Estimated delivery
    Ships to Only certain countries
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $10 or more About $10

    SUNGLASSES: Receive settleforlove.com sunglasses. Your name will also be posted as a supporter on settleforlove.com. (US Shipping Included).

    Less
    Estimated delivery
    Ships to Only certain countries
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $20 or more About $20

    Receive an oversized, high-quality ceramic settleforlove.com coffee mug. Your name will also be posted as a supporter on settleforlove.com. (US Shipping Included).

    Less
    Estimated delivery
    Ships to Only certain countries
    5 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $20 or more About $20

    WATER BOTTLE: Receive a settleforlove.com aluminum water bottle. Your name will also be posted as a supporter on settleforlove.com. (US Shipping Included).

    Less
    Estimated delivery
    Ships to Only certain countries
    1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $25 or more About $25

    Receive a comfortable SoftStyle t-shirt which states "I backed settleforlove.com" (S, M, L, XL, XXL). Your name will also be posted as a supporter on settleforlove.com. (US Shipping Included).

    Less
    Estimated delivery
    Ships to Only certain countries
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $25 or more About $25

    Receive a comfortable SoftStyle t-shirt which states "settleforlove.com Embrace Imperfection" (S, M, L, XL, XXL). Your name will also be posted as a supporter on settleforlove.com. (US Shipping Included).

    Less
    Estimated delivery
    Ships to Only certain countries
    6 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge $40 or more About $40

    Receive a hooded sweatshirt which states "settleforlove.com" (S, M, L, XL, XXL). Your name will also be posted as a supporter on settleforlove.com. (US Shipping Included).

    Less
    Estimated delivery
    Ships to Only certain countries
    2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge US$ 50 or more About US$ 50

    Share your "settle for love" story. How did you embrace imperfection? Your story will be featured on the site. Your name will also be posted as a supporter on settleforlove.com.

    Less
    Estimated delivery
    1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge $100 or more About $100

    PREMIUM PACKAGE: 1 Sweatshirt, 2 T-Shirts, 1 Mug or Water bottle, 1 Pair of Sunglasses, 2 Bumper Stickers, 10 Years Premium Membership, Optional Video Shot Out, "Thank You" email, and your name will be posted as a supporter on settleforlove.com. (US Shipping Included).

    Less
    Estimated delivery
    Ships to Only certain countries
    1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  13. Select this reward

    Pledge US$ 250 or more About US$ 250

    SKYPE: I'm not sure why anyone would ever want to talk to us but for $250 we will skype with you for an hour. You can ask us anything and we'll speak the settleforlove truth! Your name will also be posted as a supporter on settleforlove.com.

    Less
    Estimated delivery
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  14. Select this reward

    Pledge US$ 500 or more About US$ 500

    Once our new site is live you will be featured as the "member of the week" for one complete week. Your name will also be posted as a supporter on settleforlove.com.

    Less
    Estimated delivery
    Limited 2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  15. Select this reward

    Pledge US$ 1,000 or more About US$ 1,000

    DINNER ON US: If you happen to be in the Chicago or Milwaukee area the founders of settleforlove will take you out for to dinner. Your name will also be posted as a supporter on settleforlove.com.

    Less
    Estimated delivery
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (60 days)