Hurricane Sandy destroyed La Newyorkina's Kitchen. With your help, we'll purchase a new Paletera, our most important piece of equipment.
The Story of La Newyorkina
La Newyorkina is my dream of sharing the sweet flavors of my native Mexico thru delicious all natural Ice Pops, or as they're called in Mexico, Paletas.
I began this journey making Paletas and selling them at the Hester Street Fair, which also opened in the summer 2010. I started with these delicious Mexican Ice pops because they represent the traditional frozen treats of Mexico. Every little town has at least one paletería (paleta shops) and to us Mexicans, paletas are like gelatos to Italians, a delicious and integral part of our culture.
Thanks to Mexico's amazing rich and varied agriculture, Paletas are made from a wide range of flavors, some traditional, some a bit more funky including:
- Mango with Chile
- Key Lime with Chia Seeds
- Pineapple Jalapeño
- Cajeta (Caramelized Goat's Milk)
Getting started wasn´t as easy as I thought and getting basic things like the molds proved to be quite a challenge but all the hard work proved to be worth it. It has been an incredible experience because not only was I able to prove that people were as excited as I was about the flavors of Mexico and able to get immediate feedback - the best thing has been the connection with the people and wouldn´t trade that for anything.
La Newyorkina expanded from one cart to several ones and our paletas are also found in many more places. With the incredible help of a hard working and amazing team, I was very fortunate to keep on creating and sharing these treats I so much love with many people.
Hurricane Sandy knocked us down!
Unfortunately, our industrial kitchen in Red Hook was devastated by Hurricane Sandy. Like many of our friends and neighbors, I was caught unprepared for the devastation, emotionally and physically, that the storm caused. All the machinery, inventory, kitchen supplies and equipment was destroyed.
Getting Back Up takes Perseverance, Hard Work and a Helping Hand from my Friends
I have found strength in my family and friends, loyal customers and vendors who expressed their desire to help. For now, I am focused on selling Mexican treats that I've been baking and cooking at kitchens all over the city, receiving help from many friends and colleagues who have been wonderful through out this whole ordeal.
However, once the winter finishes, I need to rebuild my kitchen in order to get ready for the summer, which will prove costly. Although I carried insurance, like many other neighbors, floods were not covered under the policy and I will be receiving a very small amount from them.
Kickstarting Back Up for a Paletera Machine
To get going, I am asking for help to buy one of the key machines for making Ice Pops. This machine, called a Paletera, is like a huge metal tub that circulates liquids at a very low temperature (-9.4 Fahrenheit!!!) around the Ice-Pop molds so everything freezes evenly. Unfortunately, it is a very expensive machine, that costs over $20,000 and the previous one is completely destroyed because of the salt water that corroded all my kitchen equipment. From my savings, I've been able to put together about half of the amount to cover the cost of the machine. To order, import and install the machine, I'm asking for help in raising $12,000. If, with your help and the help of others I can raise more than that, I'll be able to put the additional money to good use, replacing other equipment that was lost.
Delicious Rewards Prepared with Love, some sweet, some spicy.
And, to thank you for your help, I've created an amazing set of rewards that are full of sweet Mexican flavors and love. These include:
- A special sweet or savory recipe that I've put together just for this occasion,
- Gift bag of Mexican Sweets.
- Gift bag of Mexican Spicy Candy.
- Signed copies of "My Sweet Mexico".
- Signed copies of "Paletas".
- A 1 month membership to enjoy a Paleta each day this summer in New York city.
- A private Mexican dinner at your residence (Manhattan only)
- A 3 night culinary adventure in Mexico (for the more adventurous foodies).
Thank you again for your time, your support and your generosity. Despite the setbacks, I feel truly blessed to be surrounded by my family and friends in times of need, and look forward to getting back to making Paletas for everyone to enjoy.
Thank you for your support,
Risks and challenges
There is a risk that even if I do purchase a new machine, I may still face many hurdles to get my business back up and running. Fortunately, I have learned a great deal the past few years, have built a steady client base who come back, time and again, and have put together a strong team that helps me with everything from making the Paletas to selling them at the various locations.Learn about accountability on Kickstarter
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