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Help Rebuild La Newyorkina's Kitchen from Hurricane Sandy's Damage! I need help to continue making my Mexican sweets.
Help Rebuild La Newyorkina's Kitchen from Hurricane Sandy's Damage! I need help to continue making my Mexican sweets.
410 backers pledged $26,727 to help bring this project to life.

About this project

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$26,727

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Hurricane Sandy destroyed La Newyorkina's Kitchen. With your help, we'll purchase a new Paletera, our most important piece of equipment.

The Story of La Newyorkina

La Newyorkina is my dream of sharing the sweet flavors of my native Mexico thru delicious all natural Ice Pops, or as they're called in Mexico, Paletas.  

I began this journey making Paletas and selling them at the Hester Street Fair, which also opened in the summer 2010.   I started with these delicious Mexican Ice pops because they represent the traditional frozen treats of Mexico. Every little town has at least one paletería (paleta shops) and to us Mexicans, paletas are like gelatos to Italians, a delicious and integral part of our culture.  

Thanks to Mexico's amazing rich and varied agriculture, Paletas are made from a wide range of flavors, some traditional, some a bit more funky including: 

  • Mango with Chile
  • Key Lime with Chia Seeds
  • Hibiscus 
  • Horchata
  • Cucumber-Lime
  • Pineapple Jalapeño
  • Avocado
  • Cajeta (Caramelized Goat's Milk)
  • Tamarind-Chamoy
  • Corn
Sample of yummy paletas on the High Line
Sample of yummy paletas on the High Line

Getting started wasn´t as easy as I thought and getting basic things like the molds proved to be quite a challenge but all the hard work proved to be worth it.  It has been an incredible experience because not only was I able to prove that people were as excited as I was about the flavors of Mexico and able to get immediate feedback - the best thing has been the connection with the people and wouldn´t trade that for anything.  

Little girl trying to mimic sillhouette of our flavor board with a (naturally) pink limeade
Little girl trying to mimic sillhouette of our flavor board with a (naturally) pink limeade

La Newyorkina expanded from one cart to several ones and our paletas are also found in many more places. With the incredible help of a hard working and amazing team, I was very fortunate to keep on creating and sharing these treats I so much love with many people.

Hurricane Sandy knocked us down!

Unfortunately, our industrial kitchen in Red Hook was devastated by Hurricane Sandy.  Like many of our friends and neighbors, I was caught unprepared for the devastation, emotionally and physically, that the storm caused.  All the machinery, inventory, kitchen supplies and equipment was destroyed.

Preparing Pineapple Jalapeno Paletas
Preparing Pineapple Jalapeno Paletas

Getting Back Up takes Perseverance, Hard Work and a Helping Hand from my Friends

I have found strength in my family and friends, loyal customers and vendors who expressed their desire to help.  For now, I am focused on selling Mexican treats that I've been baking and cooking at kitchens all over the city, receiving help from many friends and colleagues who have been wonderful through out this whole ordeal.  

My very loving and supportive Brother & Sister!!!
My very loving and supportive Brother & Sister!!!

However, once the winter finishes, I need to rebuild my kitchen in order to get ready for the summer, which will prove costly. Although I carried insurance, like many other neighbors, floods were not covered under the policy and I will be receiving a very small amount from them.

A dear friend enjoying one of our mini-pops!
A dear friend enjoying one of our mini-pops!

Kickstarting Back Up for a Paletera Machine

To get going, I am asking for help to buy one of the key machines for making Ice Pops. This machine, called a Paletera, is like a huge metal tub that circulates liquids at a very low temperature (-9.4 Fahrenheit!!!) around the Ice-Pop molds so everything freezes evenly. Unfortunately, it is a very expensive machine, that costs over $20,000 and the previous one is completely destroyed because of the salt water that corroded all my kitchen equipment. From my savings, I've been able to put together about half of the amount to cover the cost of the machine.  To order, import and install the machine, I'm asking for help in raising $12,000.  If, with your help and the help of others I can raise more than that, I'll be able to put the additional money to good use, replacing other equipment that was lost.

The Paletera Machine, with your help, will start making delicious paletas again.
The Paletera Machine, with your help, will start making delicious paletas again.

Delicious Rewards Prepared with Love, some sweet, some spicy.

Amazing Rewards - Sweet or Spicy Mexican Delights, Signed Copies of My Book, Private Dinners and Cooking Classes
Amazing Rewards - Sweet or Spicy Mexican Delights, Signed Copies of My Book, Private Dinners and Cooking Classes

And, to thank you for your help, I've created an amazing set of rewards that are full of sweet Mexican flavors and love. These include:

  • A special sweet or savory recipe that I've put together just for this occasion, 
  • Gift bag of Mexican Sweets.
  • Gift bag of Mexican Spicy Candy.
  • Signed copies of "My Sweet Mexico".
  • Signed copies of "Paletas".
  • A 1 month membership to enjoy a Paleta each day this summer in New York city.
  • A private Mexican dinner at your residence (Manhattan only)  
  • A 3 night culinary adventure in Mexico (for the more adventurous foodies).
"My Sweet Mexico" is a culinary adventure of traditional mexican sweets.
"My Sweet Mexico" is a culinary adventure of traditional mexican sweets.

Thank you again for your time, your support and your generosity.  Despite the setbacks, I feel truly blessed to be surrounded by my family and friends in times of need, and look forward to getting back to making Paletas for everyone to enjoy.

Thank you for your support,

Fany Gerson

Risks and challenges

There is a risk that even if I do purchase a new machine, I may still face many hurdles to get my business back up and running. Fortunately, I have learned a great deal the past few years, have built a steady client base who come back, time and again, and have put together a strong team that helps me with everything from making the Paletas to selling them at the various locations.

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  1. Select this reward

    Pledge $10 or more About $10

    Sweet Mexican Surprise Recipe. I'll mail you a delicious (and spicy) limited edition recipe that I've created to thank you for your help.

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    Pledge $10 or more About $10

    Spicy Mexican Surprise Recipe. I'll mail you a delicious (and spicy) limited edition recipe that I've created to thank you for your help.

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    Pledge $10 or more About $10

    La Newyorkina Magnet. To thank you for your support in Rebuilding La Newyorkina, we'll mail you a 3.5" Circle Magnet with La Newyorkina's Logo.

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    Pledge $25 or more About $25

    A surprise of Fany's Mexican Sweets plus a Sweet Mexican Surprise Recipe.

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    Ships to Only United States
    58 backers
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    Pledge $25 or more About $25

    A surprise of Fany's Mexican Spicy Sweets plus a Spicy Mexican Surprise Recipe.

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  6. Select this reward

    Pledge $35 or more About $35

    2 Jars from La Newyorkina's Secret Stash

    - SWEET TOMATILLO SAUCE
    - SPICY MEXICAN CHOCOLATE HOT FUDGE SAUCE

    The tomatillo sauce is from the recipe featured in "My Sweet Mexico". The jam is sweetened with piloncillo that give it a nice molassy taste, canela and is a bit tart. I use it to top vanilla ice cream or to serve with any soft or semi soft cheese and crackers.

    The Spicy Hot Fudge Sauce is make using guajillo, chipotle and arbol chiles to provide various notes of flavor. This sauce can be warmed up and served on ice cream but its also yummy as a spread (or eaten with a spoon).

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    Pledge $40 or more About $40

    A special edition of 7 of my most prized recipes printed and sent with lots of love to your house.

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    Limited 43 backers
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  8. Select this reward

    Pledge $60 or more About $60

    A mix gift box full of Fany's Mexican Candies and Confections and Mexican Spicy Sweets.

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    72 backers
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  9. Select this reward

    Pledge $100 or more About $100

    Signed copy of Paleta's, Chef Fany Gerson's book of Mexican Ice-Pops plus a Sweet Mexican Surprise Recipe.

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    32 backers
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  10. Select this reward

    Pledge $150 or more About $150

    Signed copy of "My Sweet Mexico", Chef Fany Gerson's book of Mexican Sweets, plus a surprise of Fany's Mexican Sweets and a Sweet Mexican Surprise Recipe.

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    21 backers
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  11. Select this reward

    Pledge $150 or more About $150

    One Month Membership to La Newyorkina's Ice-Pops in any of New York's locations. Enjoy a sweet paleta every day at any of our summer locations.

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    11 backers
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  12. Select this reward

    Pledge $1,000 or more About $1,000

    Romantic, Gourmet Mexican Dinner for 2, prepared by Chef Fany Gerson, a signed copy of "My Sweet Mexico", Chef Fany Gerson's book of Mexican Sweets, plus a surprise of Fany's Mexican Sweets and a Sweet Mexican Surprise Recipe. Manhattan & Brooklyn only.

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    Pledge $1,400 or more About $1,400

    Mexican Cuisine cooking classes for up to 5 foodies. Chef Fany Gerson will visit you at your house and will show you how to prepare an amazing variety of Mexican dishes and sweet surprises. Manhattan & Brooklyn only.

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  14. Select this reward

    Pledge $5,000 or more About $5,000

    A Mexican feast for up to 12 guests, with a signed copy of My Sweet Mexico and Paleta cookbooks for each guest. Chef Gerson will prepare a dinner party at your home for you and your guests. Manhattan & Brooklyn only.

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    Pledge $10,000 About $10,000

    A 3 night culinary adventure to one of Mexico's tastiest cities (Puebla, Oaxaca or Mexico City) guided by Fany Gerson and staying at a boutique hotel. (Airfare not included).

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Funding period

- (30 days)