DOXA - Urban Running Apparel
Running today has become a social thing to do in line with other class sessions like yoga and spinning and social running crews are exploding in capitals all over the world. In these crews everybody are welcome no matter level, it´s the passion for running, lifestyle and the social get-together that people loves. But when people are going to be social and running at the same time they automatically also care about, how they are dressed.
In DOXA we think this is where the sport industry are lacking and don´t keep up with the demand for running apparel with another approach.
Therefore we are raising funds to start the first production of DOXA - Urban Running Apparel and this is where we need your help!
When you pre-order a product this amount of money will pledge towards my stretch goal and ONLY if I reaching my goal I will be able to produce the product, deliver your running kit and support the talents in Kenya.
WIN WIN for all partners!
When you make a pledge you buy a product for your self!
If I don't reach my stretch goal, you will NOT loose your money and I will not be possible to produce the products. This also means that the talents in Kenya will not receive any running singlets.
So go support DOXA and be become part of something bigger!
Who is DOXA?
DOXA is a new Copenhagen-born running brand, who makes high-performance running
apparel delivered with style. Created for passionate runners, we combines top fabrics
and technical detailing.
With more than 20 years of running experience, we have a deep understanding of an athletes needs.
The Kenswed Academy in Ngong Hills - Kenya
In DOXA we share the passion for running and the way these amazing world class athletes from Kenya can make the look of running more than 20 km/ph to the most natural thing to do, even after 40 kilometers!
That is also the reason why DOXA is cooperating with The Kenswed Academy, where young talented students will be provided with running gear if this project are funded.
The Kenswed Academy is based in Ngong Hills, outside Nairobi and was established 5 years ago of the Swedish NGO Global Relations and the famous Kenyan marathon runner Isaac Macharia (PB 2:07:16 min.)
At The Kenswed Academy young people from difficult circumstances are selected and the purpose is to help them out of the slums through education.The school is located in the scenic Ngong Hills, away from the slums’ stench from garbage, insecurity and hysteria. The school is intended for young people in Nairobi’s slums that for economic or social reasons cannot attend school. Here, students can focus on their studies and feel good together with their peers.
In this group there is talented runners, who runs every day and dreaming of the shortcut to the good life - the chance to participate in the championships around the world.
These talents don´t have the same options on what to wear for running because of their poverty and that is why DOXA will donate 50PCS singlets to The Kenswed Academy if this project is funded.
For more about The Kenswed Academy go to www.globalrelations.nu
The Running Collection
The first DOXA collection are limited to 3 different styles
- A Race Singlet, a Shorts and a 1/2 Zip Long Sleeve Tee.
All made in high functional fabrics in the color combination of black and a crystalized all-over print.
This means that you will be the owner of a very limited piece of running apparel, which you can proudly wear in your daily training and show as a signature for supporting DOXA from the very first steps and in genereal just to be fly, when you are wearing your new running apparel.
Risks and challenges
No succes without any challenges!
The really BIG challenge in this project is the production, where we need to meet a very high unit minimum to start up. Unfortunately this is very normal in the textile industry and it makes it really difficult to start up a brand like DOXA.
After spending months perfecting our design, prints, sourcing fabrics, selecting trims, and testing samples, we have secured production with a reputable manufactor in Europe. But this manufactor only accepts big bulk orders and placing a big order is very expensive, but that is where you, of course, come in.
The bigger quantities the smaller unit price leads to a better turnover and the best thing - it leads to more collections from DOXA and more running apparel to the talents in Ngong - Kenya.
Last, but not least, we need your help to spread the word about DOXA, so the public knowledge about DOXA only get´s better day by day
So please feel free to share this campaign, go visit our website www.doxarun.com or follow us @doxarun at Instagram.
The project has already received a lot of awareness from different medias and bloggers around the world - THANK YOU!
Fashion Forum: http://fashionforum.dk/2016/02/25/dansk-loebebrand/
Dansk Mode & Tekstil: http://www.dmogt.dk/nyheder/2016/02/doxa-lober-sig-varme
Grey Slacks: http://greyslacks.com/for-leisure-athletics-too/
- (30 days)