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$992 pledged of $3,000 goal
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By David Richardson
$992 pledged of $3,000 goal
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About

MK837 breaks new electronic dance music artists. That’s what we do. We focus on house, breaks and techno artists. We give them a platform to get a few solid releases under their feet and help them in their journey to bigger and better things. We've always been about the artist and his journey rather than how fat our wallet has become.
We also still believe in the underground sound of the late 90’s and early 00’s. Like many of you, we’re tired of the endless drops in today’s EDM. We know that every DJ should take his audience on a journey and not just provide one epic high after another for a mere 45 minutes.  

If you like the idea of supporting up and coming artists, if you want to see the electronic dance music scene bring back some of its roots or if you want a REALLY cool looking shirt or poster, then maybe we can help each other out.

What We Need

We’re a very low cost label. We only release music when we can afford to release it. We also do everything that we can to ensure that our artists do not carry the burden of paying for their own marketing and mastering (the final stage of audio production that polishes the sound) services. We believe that if we are willing to release it, we should assume the risk. So what we need is more capital to help out with our expenses.

All of the money collected during this campaign will go directly toward covering the mastering expenses of the label for the next year as well as the perks for the campaign and some minor social media expenses. Anything above and beyond that will be applied toward either acquiring the services of a publicist, online advertising and quite possibly some top secret perks that have not been announced yet.

What You’ll Get

We are offering a bunch of perks for our campaign. The complete list is to the right, but here are some of the highlights.

Just for checking out our campaign, you can download our first two years of releases FOR FREE. Believe it or not, there’s not catch. Just download Year 1 and Year 2 from our Official.fm site. If you like what you hear, please come back and support us.

You could be hanging this killer 11x17 poster on your wall or in your school locker. Always remember, two things will never die: underground and soul.

11x17 Underground Soul Poster
11x17 Underground Soul Poster

We’re offering a killer shirt. Zac Efron is NOT included. Neither has the shirt been worn by or signed by Zac or any immediate friend or family member. You are looking at the miracle of Photoshop. Please specify your shirt size when you order this perk.

MK837 Fierce T-shirt (Zac Efron is not included.)
MK837 Fierce T-shirt (Zac Efron is not included.)

NEW SHIRT DESIGNS NOW AVAILABLE!!!

We have added two new shirt designs. Now you can choose from the MK837 "Fierce" shirt, the MK837 "Noble" shirt or the MK837 "Classic". Get the one you want, whatever your style.

Pick from these three shirt options.
Pick from these three shirt options.

You have the opportunity to join our promo list. You have the option of joining for just one year or for the life of the label. You’ll get all of MK837’s releases delivered to you email account at least a month in advance of their official release dates. All you’ll have to do is give us some feedback and download.

We’ll give you a USB thumbdrive with ALL our releases to date. You can’t go wrong here. You’ll have all the best MK837 releases and maybe a few stinkers as well. Just kidding. We don’t have stinkers. We just have lapses in good taste. Currently, this includes over eighty (yes, that’s 80) releases. 

Here’s the next to last pitch: when you select a perk, you’ll all of the perks below it as well. If you order the shirt, you’ll get the poster too. If you order the USB drive, you’ll get on the promo list permanently, you’ll get the shirt AND you’ll get the poster. 

And the last pitch, we’re kicking around a couple of other perk ideas. These will be decided on and posted if we meet our initial goal of $3,000. All we can do at this point is throw out a tease.

The Impact

Keep in mind that with your support, you will be helping us to launch the careers of artists. To date, we have helped launch artists like Retchid, Xen Ochren, Rikki, Silverfilter, Deeflash and more. Some have come to us with a few earlier releases and others are completely new, but they trust us to release their music and to honor our commitments to them. So, you’re not investing in a record label, you’re investing in up and coming artists who want to impact the scene.

Other Ways You Can Help

We know that some of you may want to help support us, but cannot afford to at this time. That’s fine. We love you anyway. Two simple things you can do to help us though are:

  • Share our campaign with your friends, family and enemies. We’ll take their money too. We’re not that picky.
  • Download our first two years of music from Official.fm. (Year 1 | Year 2) and tell your friends to do the same.
 

Risks and challenges

Risks to this project are minimal. If there is going to be a challenge, it will be for us to mail product out in a timely fashion. The shirts, posters, thumbdrives and shipping supplies will be ordered as soon as the money is in hand. Once everything arrives, it will take some time to pack and ship everything properly. Beyond that, there should not be a risk.

TO ENSURE THAT FULFILLMENT IS NOT DELAYED, make sure you provide us with a mailing address that will be convenient for you in fall as well as YOUR SHIRT SIZE. If I do not have your shirt size, the whole order may be delayed until I do. Last year we ran into a shirt size issue and we really do not want that to happen again.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $5 or more About $5

    HONORABLE MENTION: You might not want any of our perks, but you'd like to leave us a tip and a bit of encouragement. That's cool. We'd love to add you to our wall of supporters. $5 will get you an honorable mention and our gratitude.

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  2. Select this reward

    Pledge $10 or more About $10

    NEW!!! NEXT THREE: Get the next three MK837 releases. This will include Various Artists - Retrospective Breaks, Coco Street & Deeflash - Everybody Jump and DJ Jarvis - White Knight.

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  3. Select this reward

    Pledge $15 or more About $15

    11X17 UNDERGROUND SOUL POSTER: Get the 11x17 Underground Soul Poster pictured to the left.

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  4. Select this reward

    Pledge $25 or more About $25

    12 MOST RECENT: Get our 12 most recent releases. This includes tracks from Chemical Harmony, Deeflash, Yoshida, Rikki, micFreak and more.

    PLUS: Get the poster & honorable mention!

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  5. Select this reward

    Pledge $50 or more About $50

    MK837 FIERCE SHIRT Get the MK837 Rage Shirt so wonderfully modeled by Zac Efron to the left.

    IMPORTANT: Please specify your shirt size upon order.

    PLUS: Get our 12 most recent releases, the poster & honorable mention!

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  6. Select this reward

    Pledge $50 or more About $50

    NEW! MK837 "NOBLE" SHIRT Get the MK837 Rage Shirt so wonderfully modeled to the left. IMPORTANT: Please specify your shirt size upon order. PLUS: Get our 12 most recent releases, the poster & honorable mention!

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  7. Select this reward

    Pledge $50 or more About $50

    NEW! MK837 "CLASSIC" SHIRT Get the MK837 Rage Shirt so wonderfully modeled to the left. IMPORTANT: Please specify your shirt size upon order. PLUS: Get our 12 most recent releases, the poster & honorable mention!

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  8. Select this reward

    Pledge $75 or more About $75

    JOIN OUR ANNUAL PROMO LIST: For the next year, you’ll get all of MK837’s releases delivered to you email account at least a month in advance of their official release dates. All you’ll have to do is give us some feedback and download.

    PLUS: Get the shirt, our 12 most recent releases, the poster & honorable mention!

    IMPORTANT: Please specify your shirt size upon order.

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  9. Select this reward

    Pledge $150 or more About $150

    3 YEARS OF PROMOS: Get on our promo list for the next three years. Get every future MK837 release for the next three years. PLUS: Get the shirt, our 12 most recent releases, the poster & honorable mention!

    IMPORTANT: Please specify your shirt size upon order.

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  10. Select this reward

    Pledge $200 or more About $200

    GET ALL OUR MUSIC: You can’t go wrong here. You’ll have all the best MK837 releases and maybe a few stinkers as well. Just kidding. We don’t have stinkers. We just have lapses in good taste. Currently, this includes over eighty (yes, that’s 80) releases. Music will be delivered on a USB thumbdrive. PLUS: Get on our permanent promo list, get the shirt, the poster & honorable mention!

    IMPORTANT: Please specify your shirt size upon order.

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Funding period

- (30 days)