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Eclectic Ales has teamed up with Rock 'N' Dough Pizza Co. to bring Jackson, Tennessee the freshest and best beer and pizza available!
94 backers pledged $7,296 to help bring this project to life.

About

$7,296

94

Eclectic Ales is an in house, contract brewing company that is helping turn restaurants into brew pubs.

We have paired up with Rock 'N' Dough Pizza Co. to bring the best and freshest beers and pizzas to Jackson, Tennessee. We will be operating on a custom made, 5 barrel brewing system and will have 6 different beers on tap (with draft root beer and cream soda for your little brew monkeys) all made in-house. Rock 'N' Dough will have pizzas with some of the freshest local ingredients you can get along with burgers, salads, grinders, and much much more! Eclectic Ales will provide the freshest and best tasting beer available to Jackson, TN!

The goal

Our initial goal of $5,000 will be used towards installation of our beautiful new equipment and purchase of ingredients to start making some amazing beer for you to enjoy. As a self funded project, this $5,000.00 is just a small percentage of the amount of money it’s actually taken to get this dream out of the clouds and into reality. Any additional money raised will go towards additional specialized ingredients and sourcing of local ingredients that will be used to bring you some very special, unique brews you can’t find anywhere else! With our focus always on fresh and local, the more money raised, the better we can obtain for you!

Location

We will be located at 18 Jackson Walk Plaza in the heart of downtown Jackson, Tennessee. Our building is a brand new building that was built as part of a revitalization effort downtown.

The Face Behind Eclectic Ales

Charlie Papazian and Ben
Charlie Papazian and Ben

Ben Pugh has been home brewing for 7 years and has placed in many local and national contests with his beers. He has had one of his beers brewed by a professional brewery and has competed in the Great American Beer Festival. He is a Beer Judge Certification Program certified beer judge and judges in many contests every year. Ben has also been the president of two of the local Memphis brew clubs and a active member for several years. Beer has become much less of a hobby and more of a passion for him.

The Brewery

The brewery will be located in the center of Rock 'n' Dough's brand new restaurant. The complete brewery will be visible through a floor to ceiling glass wall right in the center of the restaurant and will be the show piece of the store. We will be operating on a brand new, custom made, 5 barrel brewing system.

Custom made 5 barrel brewing system
Custom made 5 barrel brewing system
Brewery floor plans
Brewery floor plans

Our Beers

Just like our name says, we will have an eclectic array of some of the best hand crafted beers in Tennessee. We will have everything from Blondes, Pales, I.P.A.s, Stouts, Belgians, Farm House, Fruit beer...you name it and we will probably have it! We will be using as many local ingredients as we can to bring you a truly local experience!

Rewards

Bottle cap magnet
Bottle cap magnet
Sticker
Sticker
Pint Glass
Pint Glass
Taster
Taster
Shirt
Shirt

What Is Kickstarter?

Kickstarter is a "crowdfunding" website that allows creative people to reach out to their friends, family, neighbors, and prospective customers to help get their ideas off the ground. Whether it's a musician pressing a new album, an inventor looking to fund a first production run, or a brewery trying to make history, each creator sets a goal to reach.

  If the total pledges don't reach the goal, then the project is not funded at all. The pledges aren't an investment in the business in that you don't get a share of the company- this fundraiser is to aid us in the creation of our brewery.

Kickstarter has a great FAQ here: http://www.kickstarter.com/help/faq/kickstarter%20basics.

Risks And Challenges

As with every business, there are plenty of risks and challenges that will arise. The challenges we at Eclectic Ales will face include ensuring safe delivery and proper installation of our equipment.
Our equipment has to travel a great distance and as anyone who ever has received a torn up box on their doorstep after a delivery can attest, this is a very real concern. Additionally, installation of this type of equipment is rare and most companies have never taken on this type of project before. There is a learning curve here, one that must be considered during the installation process. Further, we, like all companies, run the risk of delay in approval for the necessary permits to run our business. Although all the necessary documentation has been obtained and the papers sent out, it all rests in someone else’s hands. This is a time consuming and important process, one that we are prepared to go full steam ahead with.
A little good info to help ease your mind:
We at Eclectic Ales have surrounded ourselves with an incredible team. From the brewhouse customization team, to the contractors, to the men who will paint the space, we have full faith and trust in people we have chosen to help us develop our dream into reality. We have all worked and researched to learn and understand the challenge ahead and while it’s true that the future cannot be told, we have full faith that with the people we have selected to walk this journey with us, we will conquer every challenge faced with determination and capability.
Craft beer has seen a steady rise over the past three years realizing a 12% growth in 2010, a 15% growth in 2011, and a 15% growth in 2012. Half yearly projections for 2013 indicate between a 17-20% growth as more and more consumers are appreciating the wide range of flavors offered as well as realizing the art that is craft beer. We hope that with your help, our brewhouse can help add to that percentage and add to a community who dreams of one of their own.
“...maybe sometimes it's riskier not to take a risk. Sometimes all you're guaranteeing is that things will stay the same.” Danny Wallace, Yes Man.

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $10 or more About $10

    Your $10 donation will get you a bottle cap magnet that is sporting our brand new logo. We would love to see a bottle cap logo on every one of our friends fridges and kegerators!

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  2. Select this reward

    Pledge $15 or more About $15

    Your $15 donation will get you a brand new logo sticker. You can use it to cover up dents on your car or other eye sores you might have around the house. You also get the bottle cap magnet just because we like ya.

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  3. Select this reward

    Pledge $30 or more About $30

    You will receive our first edition pint glass (a true collectors piece) and the two packages above!

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  4. Select this reward

    Pledge $60 or more About $60

    Not only will you get the above three levels of swag, but you will also get a custom t-shirt with our logo!

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  5. Select this reward

    Pledge $100 or more About $100

    This is the swag grab bag! You will get everything from every level above along with your name immortalized in our brewery.

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  6. Select this reward

    Pledge $120 or more About $120

    This level will get you a personally signed flight board with 4 custom logo tasting glasses along with our custom t-shirt and your name in our brewery forever.

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  7. Select this reward

    Pledge $150 or more About $150

    You will get a private tour of the brewery for you and a guest. During the tour we will teach you about each step of the brewing process and answer any questions about anything beer related. You will also walk out the door with everything from our $120 level.

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  8. Select this reward

    Pledge $200 or more About $200

    With this you can brew your favorite beer from our brewery at home! That's right we will give you a homebrewing kit with everything you need to recreate your favorite beer from our brew pub. You will also get everything from the $120 level too!

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  9. Select this reward

    Pledge $400 or more About $400

    Invite three friends to spend a day with us. You and three friends are invited to a private tour and brewing class, which includes learning the art of beer evaluation. We will provide a meal with and discuss beer parings. You and your crew get a custom t-shirt and a pint glass, and the four of you will have your names immortalized forever on the wall in the brewery. Valid for one year after opening.

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  10. Select this reward

    Pledge $1,000 or more About $1,000

    If just having your name in the brewery forever isn't enough for you and you want people to know how truly important you are to us and how much we appreciate you, we will give you exclusive naming rights to one of our brand new five barrel fermentation tanks (within reason). We will also throw a party for you and 4 of your closest friends for the christening. But wait, there's more! We'll also give you a choice of any one of the first 5 packages and you get to engrave your name on one of our fermenters. Valid for one year after opening.

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  11. Select this reward

    Pledge $2,000 or more About $2,000

    The brewmaster himself will show up on your door step with everything you need to brew one of our recipes. He will give you a complete "how to brew" course, along with a course on how to pair beer and food. He will spend the day with you creating the beer of your choice and when we're done you get to keep all of the equipment! You also get all of the packages from our $150 level and down. Just for kicks, to show you how much we love you, you will also get to engrave your name on one of our fermenters. Valid for one year after opening.

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    Pledge $5,000 or more About $5,000

    This is the ultimate bragging rights package! This is your chance to brew with the pros and be forever immortalized in our restaurant! Bring your recipe book with you, sit down with the brewmaster and pick one of your recipes to brew on our system. It will be the first beer we ever brew and put on tap and YOU get to help! You will also get all of the swag from the $1000 package and down because that is how awesome you truly are!

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Funding period

- (30 days)