$3,661
pledged of $50,000pledged of $50,000 goal
27
backers
35days to go

All or nothing. This project will only be funded if it reaches its goal by Mon, February 25 2019 9:16 PM UTC +00:00.

$3,661
pledged of $50,000pledged of $50,000 goal
27
backers
35days to go

All or nothing. This project will only be funded if it reaches its goal by Mon, February 25 2019 9:16 PM UTC +00:00.

About

Primo’s Donuts is coming to Main Street in Venice in 2019!  After 62 years in West Los Angeles, we couldn’t be more excited to design and open a beautiful new location in Venice.  As a family-owned business, we would love to give our loyal customers a fun way to contribute and help us bring the Primo’s expansion to life without the need for outside investment.  We would be so appreciative of any contributions our customers could give at this time, and we promise to reward you sweetly and keep making LA’s best donuts for years to come!

Founded by Ralph and Celia Primo in 1956, Primo’s Donuts was originally meant to be a way for the young couple to afford a better home for their growing family. And it would indeed be the foundation of their American dream. With Mr. Primo’s dedication to quality and Mrs. Primo’s loving attention to every customer, the humble donut shop became a cornerstone for the West Los Angeles community as well as the Primo family. From their children to their grandchildren, every member of the Primo family has been involved in the shop’s history, with Ralph and Celia’s eldest son, Ralph Jr., now taking the helm of our expansion.

Primo's also considers  many customers as part of our family. Children who were brought to Primo’s by their parents, now bring their own grandkids to meet Mrs. Primo, see Mr. Primo’s magic tricks, see how our donuts are made and then enjoy each delicious treat with every bite. Primo’s has brought generations the simple joy of a hot, fresh donut, and that is a trust and responsibility we hold dear to our hearts.

But beneath this sense of family and community are Primo’s donuts. Made fresh every day with the finest ingredients, our donuts are of the highest standards. We strive to make the best donuts that all of customers will enjoy, from our famous old-fashioned Buttermilk bars to our classic cake donuts to our warm, fluffy raised donuts, every design and flavor is made with our customers in mind. And while we are renowned for our classic take on classic donuts, Mr. Primo and our team of bakers are always trying new recipes and new ideas for our menu. Somewhere between the mass-produced, synthetic chain store donuts and high-end, gourmet donuts, Primo’s is an affordable, tasty treat for everyone, anytime.

Why is Primo’s expanding to Venice? Primo’s Donuts has always prided itself on being part of the fabric of the community it is based in. Like West Los Angeles, Venice has a strong, unique identity, one that we feel Primo’s can easily become a part of. So instead of another corporate food outlet joining Main Street, we believe our retro, anti-gentrification, family-owned donut shop is far more fitting.

And rather than going to outside investors that might try to change the family-owned spirit of our shop, we’ve decided to go to you, our loyal customers, to be part of our expansion. We have always seen our customers as a part of our family, and we want everyone who has been a part of our history to have an opportunity to be a part of our future. We are grateful for any contributions our customers give, and offer a wide variety of rewards for your generous funding. 

At this point, we have secured a lease on Main Street in Venice Beach, CA and hired an architect to design our new shop.  The entire building is being renovated which means there are many construction costs including plumbing, electrical, and kitchen build-out.  

The money raised in our Kickstarter will allow the project to proceed swiftly and stay on track with a planned Spring/Summer 2019 opening.  The kitchen cost alone is estimated to be around $70,000 so the funds from the Kickstarter will be used to cover a portion of these costs so we can bring daily fresh-baked donuts and a family-friendly shop to the Venice area.  Our shop will serve everyone from the large businesses in the area who need donuts for their offices to families that want to bring their kids in on a Saturday morning.  

From Mr. and Mrs. Primo and the entire Primo family, thank you for helping us bring Primo's to Venice!

PRIMO’S DONUTS

Founded in 1956 by husband and wife, Ralph & Celia Primo, Primo’s Donuts is a Los Angeles staple consistently ranked as one of the top donut shops in America by publications including The Los Angeles Times, Thrillist, Eater, Food & Wine, LA Weekly, CBS Los Angeles, the Travel Channel, Los Angeles Magazine, and host of donut bloggers.  The family run business that spans three generations and 62 years in business keeps customers coming back for the traditional donut shop experience with daily fresh-baked donuts including the beloved Buttermilk Bar and holiday speciality donuts.  Primo's is indeed a local institution.

www.primosdonuts.com 

Instagram: @primosdonutsla 

Facebook: https://www.facebook.com/primosdonuts/ 

For interview requests: info@belairbrandingagency.com 

Risks and challenges

As with anything in life, there will be some bumps in the road. Permits, licensing, construction issues can slow down the process of opening our Main Street shop. If one falls behind, the project could delay. We will keep you informed of any major changes to the project.

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Support

  1. Make a pledge without a reward

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  2. Select this reward

    Pledge $25 or more About $25

    1 Dozen Donuts + 1 Large Coffee

    Get a dozen donuts of your choice and one large cup of coffee.

    Includes:
    • 1 dozen donuts
    • 1 large cup of coffee
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    Pledge $50 or more About $50

    3 Dozen Donuts + T-Shirt

    Get a dozen donuts of your choosing per month for 3 months and a Primo's Donut t-shirt!

    Includes:
    • 1 dozen donuts
    • Primo's T-Shirt
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    Pledge $75 or more About $75

    Shoutout + 3 Dozen Donuts

    Get a shoutout on the Primo's Instagram page along with a dozen donuts of your choosing per month for 3 months!

    Includes:
    • 1 dozen donuts
    • IG Shoutout from @PrimosDonutsLA (32K Followers)
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    Pledge $100 or more About $100

    Shoutout + 6 Dozen Donuts

    Get a shoutout on Primo's Instagram page + a dozen donuts of your choosing per month for 6 months!

    ***If we get 100 backers at this level, each will get 2 tickets to the soft opening party of our new shop in Venice!

    Includes:
    • 1 dozen donuts
    • IG Shoutout from @PrimosDonutsLA (32K Followers)
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    Pledge $150 or more About $150

    Your Name on the Shop + 6 Dozen Donuts

    We will add your name to a permanent fixture in the new Main Street shop to say thank you to all our supporters. Feel free to purchase on behalf of family or friends; great gift for donut lovers! With this you will also receive 1 dozen donuts per month for 6 months.

    Includes:
    • Add a name to a permanent fixture in our Venice Shop
    • 1 dozen donuts
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    Pledge $300 or more About $300

    Design Your Own Donut + Opening Tickets

    We will make a new donut of your design to sell in our new Main Street shop! With this, we would like to invite you and a guest to the soft opening/grand opening event for the Main Street shop. This will be a private event with media, bloggers, influencers, and possibly Instagram-famous dogs!

    Includes:
    • Ticket to Venice Primo's Donuts Soft Opening Party
    • Design Your Own Donut for Venice Shop
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    Pledge $500 or more About $500

    Donuts for a Year + Opening Tickets

    1 dozen donuts of your choosing per month for an entire year + 2 tickets to the soft opening/grand opening event for the Main Street shop + Your name or a dedication on a permanent fixture on the wall of the new shop!

    Includes:
    • 12× 1 dozen donuts
    • Ticket to Venice Primo's Donuts Soft Opening Party
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    Pledge $750 or more About $750

    Donut Making Class!

    Join us in the kitchen at our new shop for a donut making class for 4 people with our bakers and the Primo Family. Celebrate your birthday or any occasion with this sweet treat!

    Includes:
    • Donut Making Class in Kitchen of Venice Shop
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    Pledge $1,000 or more About $1,000

    Lifetime Supply of Donuts

    Our ultimate reward! 1 dozen donuts of your choosing per month for 12 months + 2 tickets to the soft opening/grand opening event for the Main Street shop + Your name or a dedication as a permanent fixture on the wall of the new shop + Free donut for you and a friend anytime you come to the shop for the rest of your life!!

    Includes:
    • 12× 1 dozen donuts
    • Ticket to Venice Primo's Donuts Soft Opening Party
    • Add a name to a permanent fixture in our Venice Shop
    • Free Donut for you & a friend FOR LIFE
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