Shool: An American-Made Dutch Shuffleboard Game (aka: Sjoel) project video thumbnail
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$2,105 pledged of $31,000 goal
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By Michael Handshy
$2,105 pledged of $31,000 goal
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About

American Sjoel, LLC, is the company that created Shool, the American version of the Dutch shuffleboard game. The entire game consists of a wooden board approximately 16” wide by 79” long with a 4-slot portal and 30 pucks. It can be played by one or many people. Each person takes turns shooting all 30 pucks and after three rounds, the player with the highest score wins.

Michael Handshy is the owner and founder of the company. Michael was traveling in Europe with friends and family in 2015 and discovered the Dutch game named Sjoel, and saw its popularity in bars/pubs and in people's homes.  The game of Sjoel is now catching on in the US and Michael and his team want to take advantage of the fact that the boards are hard to come by in the American market.  Michael developed his own brand, called Shool, to create an American-made product of the European classic.

Michael is also the owner of CTS Wood Design – a custom furniture and cabinetry design company established in Dallas in 2007. American Sjoel, LLC, will use Michael's wood-working expertise to design and fabricate the Shool game boards. The company will manufacture a quality Shool board to proudly represent the history and future of Sjoel, crafting each board with beauty and style. Our product will be superior to any others available in the US market at a competitive price point. Our product offering will vary from a base model board to custom orders, providing us an additional edge over the competition.

We've developed a marketing plan to establish the product with our target consumer: homeowners with HHI of $100k+. Our primary business focus is direct-to-consumer sales, but we see the opportunity to reach this target by starting with a B2B marketing focus. We plan to install Shool games in business locations, such as bars/pubs, community centers, church event spaces, and at local community events which will allow us to get the Shool game in front of our target buyer. Our game boards will have a website URL on them to allow for direct purchase, provide product information, and allow access to our scoring application.

Once the game is launched American Sjoel, LLC will be starting the American Sjoel Association.  (ASA)  The ASA will be the governing body of all league events and organized tournaments.  Only Shool regulation boards can be used at an ASA event. 

Risks and challenges

At this point we have very few risks and challenges to overcome. We have all proto-types done and the game is in limited production, but with funding we can ramp up our production as needed. We are seeking funding to get an inventory built and to do some great marketing and promotions for the official game launch in February.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    THANKS FOREVER:
    Your help at any level brings Shool one step closer to being a reality. For supporters at ALL levels, I'll write your name on my very own Shool board so I can thank you every time I use it, and I'll keep you informed of all the Shoolest updates.

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  2. Select this reward

    Pledge $30 or more About $30

    SHOOL SUPPORTER:
    You get a Shool T-shirt ("Are you Shool enough?") to show your support for this new trend in gaming and to remind you to play Shool as often as possible.

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  3. Select this reward

    Pledge $75 or more About $75

    PUCK SUPPORTER:
    You get a Shool T-shirt ("Are you Shool enough?") to show your support for this new trend in gaming and to remind you to play Shool as often as possible. Plus we'll send you a custom-signed puck set to use when you play Shool with your friends and family.

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  4. Select this reward

    Pledge $199 or more About $199

    EARLY BIRD:
    Get your very own Shool board complete with a set of pucks. You'll also get our Shool T-shirt ("Are you Shool enough?").

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  5. Select this reward

    Pledge $200 or more About $200

    Custom Wood base for your Shool board to sit on. The base will be made of solid poplar wood with satin lacquer finish with 4 legs and side aprons (flat packed shipped and some assembly required)

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  6. Select this reward

    Pledge $225 or more About $225

    Economy Shool Board - Due to popular demand - you will get our economy board made exactly like the other board options, but we use 3/4 inch Baltic birch plywood for the sides and scoring slot parts with domestic maple 3/4 ply decks. You will also get the Shool T-shirt (Are you Shool enough?)

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  7. Select this reward

    Pledge $250 or more About $250

    SHOOL BACKER:
    Get your very own standard Shool board complete with a set of pucks. You'll also get the Shool T-shirt ("Are you Shool enough?").

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    Pledge $260 or more About $260

    Early bird Economy Shool Board with Legs
    Due to high demand we are offering our Economy Shool board with legs as seen in the photo. Solid wood legs (shipped separately some assembly required).

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  9. Select this reward

    Pledge $350 or more About $350

    CUSTOM SHOOL:
    Get your very own custom Shool board complete with a set of pucks and 30 minute video chat with a custom designer to create your board. You'll also get the Shool T-shirt ("Are you Shool enough?")

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  10. Select this reward

    Pledge $750 or more About $750

    SHOOL MASTER BUILDER:
    Visit our shop to design and build your custom board with our founder. Get your very own custom Shool board complete with a set of pucks. You'll also get the Shool T-shirt ("Are you Shool enough?")

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    Pledge $5,000 or more About $5,000

    PRIVATE SHOOL PARTY:
    Receive a 30-minute video chat with our founder to design your custom board and receive hand delivery to your choice of location in the US(48 states). I'd love to meet you and personally thank you for your support in this campaign by making your special Shool party incredible!

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Funding period

- (44 days)