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Welcome, vagrants and vagabonds, to the RUNAWAY® store and gallery. Opening this Winter in downtown Durham, North Carolina. #DURM
Welcome, vagrants and vagabonds, to the RUNAWAY® store and gallery. Opening this Winter in downtown Durham, North Carolina. #DURM
389 backers pledged $25,930 to help bring this project to life.

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RUNAWAY® Flagship Store & Gallery | Runaway from convention.

$25,930

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THE GENESIS OF RUNAWAY®

Gabriel Eng-Goetz, founder of RUNAWAY, is a lifelong artist. After graduating with a Fine Arts degree from Syracuse University, he returned back to his hometown of Durham, North Carolina, working as a freelance illustrator for names like Big K.R.I.T., Wolfgang Gartner, and Delta Rae.

With his attention to detail, darkly playful themes, and bizarre imagination, Gabe and his art quickly gained recognition among his peers. Wanting to make his work more accessible, he founded RUNAWAY as a side project.

In 2012, RUNAWAY made its first hire — Justin Laidlaw (that's me). Originally, Gabe called me in as a ringer for one of RUNAWAY's first photoshoots at Durham Skate Park. From there, I became more involved, participating in fashion shows, selling merch at rap concerts, and running a little social media here and there. RUNAWAY had been a one-man show up to this point, and with all the various operations, I felt I could be useful. The message of the brand, as well as Gabe's artwork, spoke to me in a way that was irresistible.

GOING ALL IN

As the brand grew in popularity, retailers from around the Triangle started carrying our products. Sponsoring local shows turned into sponsoring the city’s annual hip-hop festival, and we made local and national headlines for our brash attitude and perspective.

By 2015, it was clear: we needed to fully commit to RUNAWAY. The search began for potential retail locations in the heart of Durham.

Apparel remains at the core of RUNAWAY, but as we continue to grow, we want to use our platform to showcase the creative class here in the Triangle. Collaborating with musicians, visual artists, and filmmakers has grown RUNAWAY's imprint in the area and established a powerful network of like-minded, ambitious individuals. Out of these relationships have come projects like The Runaways, filmed by Durham cinematographer Ned Philips, and the Bee Downtown x RUNAWAY collection. Ventures like these have expanded the identity of what RUNAWAY is capable of.

SAY IT LIKE YOU'RE FROM HERE

Durham is at a crossroads. ​Our small college town, once known to the country almost exclusively as the home of Duke basketball, is now garnering national headlines as a hotspot for tech talent and venture capital investment.

Since 2012, RUNAWAY has been repping its roots through our DURM™ campaign, a way of encouraging people to "say it like you're from here."

What began as a simple hat design has become a citywide symbol of pride. DURM™ items are seemingly everywhere these days, including the Durham Bulls stadium store.

At RUNAWAY, we embrace progress while honoring the past — in other words, we are exactly the voice that Durham needs as it seeks to move forward and maintain its authenticity in changing times.

THE BLUEPRINT

RETAIL: Above all, this space will serve as the RUNAWAY flagship store; a home for all the quality products you have come to appreciate from the brand. With your contribution, not only will we be able to fully stock our shop with current products, but also move into a new and exciting realm of expanded product development.

GALLERY: Visual art is paramount at RUNAWAY. Through his work as an illustrator, Gabe has formed substantial bonds with talented artists of all disciplines. Our goal is to establish a haven for the artists to showcase their craft. Your support allows us to give our gallery the proper lighting and presentation necessary to bring each creation to life.​

EVENTS: ​The best part of RUNAWAY is sharing it with our friends and family. We pride ourselves on the diversity of our community. RUNAWAY's store and gallery is a place where this community will evolve as we do, and experience the full spectrum of visual arts that include art exhibitions, documentary film screenings, listening parties, and more.

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​REWARDS

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Risks and challenges

Anytime you embark on a retail venture, there are risks. Taking on additional overhead requires us to get off to a proper start to ensure the highest quality experience and longevity.

One major challenge can be finding a space. Fortunately, our team has locked in a location in booming Downtown Durham that we are excited about sharing with the community.

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    Pledge US$ 1 or more About US$ 1.00

    Thanks for your support! You're awesome - every backer counts!

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    Sticker Pack(4 stickers) + video shout out from your friends at RUNAWAY®.

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    "Carolina Dreamcatcher" Limited edition RUNAWAY® Kickstarter t-shirt commemorating the opening of our flagship location.
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    Reward #2: Sticker Pack + video shout out from your friends at RUNAWAY®.

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    Hot off the loom DURM™ socks.
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    Reward #3: "Carolina Dreamcatcher" Limited edition RUNAWAY® Kickstarter t-shirt + Sticker Pack + video shout out from your friends at RUNAWAY®.

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    Pledge $100 or more About $100

    "Indigenous Species" long sleeve t-shirt.
    +
    Reward #4: DURM™ socks + "Carolina Dreamcatcher" Limited edition RUNAWAY® Kickstarter t-shirt + Sticker Pack + video shout out from your friends at RUNAWAY®.

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    Pledge $150 or more About $150

    RUNAWAY® "Worldwide" logo hoodie.
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    Reward #5: "Indigenous Species" long sleeve t-shirt + DURM™ socks + "Carolina Dreamcatcher" Limited edition RUNAWAY® Kickstarter t-shirt + Sticker Pack + video shout out from your friends at RUNAWAY®.

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    Pledge $200 or more About $200

    RUNAWAY® "Transient" trucker hat.
    +
    Reward #6: RUNAWAY® "Worldwide" logo hoodie + "Indigenous Species" long sleeve t-shirt + DURM™ socks + "Carolina Dreamcatcher" Limited edition RUNAWAY® Kickstarter t-shirt + Sticker Pack + video shout out from your friends at RUNAWAY®.

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  8. Select this reward

    Pledge $250 or more About $250

    "Indigenous Species" crewneck sweatshirt.
    +
    Reward #7: RUNAWAY® "Transient" trucker hat.
    + RUNAWAY® "Worldwide" logo hoodie + "Indigenous Species" long sleeve t-shirt + DURM™ socks + "Carolina Dreamcatcher" Limited edition RUNAWAY® Kickstarter t-shirt + Sticker Pack + video shout out from your friends at RUNAWAY®.

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    Pledge $500 or more About $500

    "Carolina Dreamcatcher"Limited edition Kickstarter giclée print on heavyweight archival paper. 16"x 20". Series of 15.
    +
    Reward #8: "Indigenous Species" crewneck sweatshirt + RUNAWAY® "Transient" trucker hat.
    + RUNAWAY® "Worldwide" logo hoodie + "Indigenous Species" long sleeve t-shirt + DURM™ socks + "Carolina Dreamcatcher" Limited edition RUNAWAY® Kickstarter t-shirt + Sticker Pack + video shout out from your friends at RUNAWAY®.

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    Pledge $1,000 or more About $1,000

    Custom design straight from the RUNAWAY® design lab! Perfect for businesses.
    +
    Reward #8: "Indigenous Species" crewneck sweatshirt + RUNAWAY® "Transient" trucker hat.
    + RUNAWAY® "Worldwide" logo hoodie + "Indigenous Species" long sleeve t-shirt + DURM™ socks + "Carolina Dreamcatcher" Limited edition RUNAWAY® Kickstarter t-shirt + 4x Sticker Pack + video shout out from your friends at RUNAWAY®.

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Funding period

- (24 days)