The origin of Daze Magazine goes like this.
After Vue Weekly printed for the last time, the editors who saw it leave Edmonton's media landscape felt a keen desire to fill the void left in its wake. In their last few days of employment, they set off to make a new publication, one that would stay true to Vue's ethos and provide a platform for artists, musicians, chefs, filmmakers, and oppressed individuals across the city—to tell stories that Edmonton's mainstream publications often ignore.
It was a bit of a mad dash, so close to Vue's death, but we laid the groundwork for something that, we hope, can be part of and a service to the community. We call the fledgling publication Daze Magazine.
From the very end of Vue Weekly, and the start of Daze, people in Edmonton have reached out and suggested we try to do some crowd-funding to get things started and, now that we have some bare bones infrastructure in place, we're hoping that level of support is still around. So, we come to you now with a simple ask. We're looking for a bit of cash to pay for three things: to maintain a professional website, a logo (it's already been made; we just want to reimburse the artist), and funds to pay freelancers for a month. Basically, this sum represents bare bones operations for the month of February—a fresh start in 2019. We're breaking things down as such:
- $1,500 to pay freelancers for 30 stories for the first two months at $50 per 500 word piece. This does not include the pieces we will write.
- $100 for the guy who helped us make the website. Thanks John!
- $227.55 for web hosting, etc.
- $200 for the guy who made our logo. Thanks Mitch!
- Then, the remaining $170 or so is to pay Kickstarter
- The total is $2200
Any additional funds will go towards future story production, Daze event planning, and merchandising/advertising.
We're looking at alternative revenue streams so we're not totally beholden to the ad dollars that are becoming increasingly scarce, but some of these require being able to show that we have a product that's worth funding. That means, in part, good content and a nice-looking website.
The editors can do this ourselves, but it's a slow-going process, subject to the amount of free time we can find while working on the odd jobs to pay the bills.
Our soft launch of dazemag.ca, which dropped Jan.18, will give you a sense of what's to come.
We want people to remember that there is a void and we need your help filling it! Thanks!
Risks and challenges
We have discussed whether or not we will continue Daze if we do not reach our goal and have come to the conclusion that we will in fact continue. Stories will be written, but expansion will take some time. We will look into alternative revenue streams, but for now we are relying on your donations. Thank you so much.Learn about accountability on Kickstarter
- (30 days)