Project image
)}
$17,956
pledged of $35,000pledged of $35,000 goal
140
backers
Funding Canceled
Funding for this project was canceled by the project creator on Feb 5 2015

Haven & Florin: Camera Backpack for Modern Creatives

Stylish, functional, and versatile. Our bag is crafted with only the finest materials to last wherever the journey takes it.

Haven & Florin: Camera Backpack for Modern Creatives

Stylish, functional, and versatile. Our bag is crafted with only the finest materials to last wherever the journey takes it.

$17,956
pledged of $35,000pledged of $35,000 goal
140
backers
Funding Canceled
Funding for this project was canceled by the project creator on Feb 5 2015

About


We used to wrap our cameras and lenses in swaths of sweaters and scarves so that we could carry them in trendy backpacks. Dedicated camera bags on the current market were too bulky or expensive, and could be spotted as a gear bag from a distance or in situations where it could attract unwanted attention. Bad habits die hard, so we decided to design a bag that could be durable and dually serve as a casual bag.

Haven & Florin was founded to create the tools that are needed to sustain creative growth, while having the freedom of flexibility and exploration. Our mission is simple: to produce high quality products without compromise.

the Ruck

Versatility is at the forefront of our design philosophy. We envisioned a backpack that can keep up with you in all of your roles. We began by making a list of all of the features we would want in the ideal bag. The Ruck was born from our need for a daily backpack that can accommodate our needs: it is a modern take on a classic bag, built to be durable in harsh environments, and adaptable to the changing conditions of creative work.

The Ruck performs as a fully-functioning camera bag, and can be converted to be a durable, daily backpack by pulling out the padded removable camera compartment (RCC).


CLEAN, PRACTICAL DESIGN

Designed in-house.
Designed in-house.

We decided to debut with a familiar silhouette. All of our innovations are hidden to maintain the profile of the classic rucksack. There are plenty of special pockets and compartments for your keys, pens, phone, film, laptop, memory cards, and notebooks. The backpack easily swings for quick access to a secret pocket when you’re in a tight place such as a narrow hiking trail, or to pull out your MetroCard at a subway turnstile.

Removable Camera Compartment (RCC)

Your gear is accessible from the front of the Ruck through a zippered opening. The padded RCC is designed to hold an SLR camera, up to 5 lenses, and other accessories. Adjustable walls allow for easy reconfiguration to accommodate your gear. 

Removable Camera Compartment (RCC)
Removable Camera Compartment (RCC)
Quick front access to all your equipment.
Quick front access to all your equipment.
Fully adjustable padding to accommodate all your gear.
Fully adjustable padding to accommodate all your gear.
Fits an SLR, up to 5 lenses, and room for accessories.
Fits an SLR, up to 5 lenses, and room for accessories.

Converts into a Daily Backpack

We believe versatility is very important, and that's why we designed a camera backpack that didn't have to always be a camera backpack.  The Ruck is easily adaptable for your daily needs and can travel with you to the studio, set, class, gym, and great outdoors.

The RCC is removable in a matter of seconds!
The RCC is removable in a matter of seconds!

Extra Pockets to Carry All Your Goods

The drawstring enclosure ensures that any remaining items are securely packed while the Removable Camera Compartment (RCC) is in place.
The drawstring enclosure ensures that any remaining items are securely packed while the Removable Camera Compartment (RCC) is in place.
Interior sleeve pockets hold business cards, SD card cases, CF cards, or other small items. The larger expandable velcro pocket can hold large lens caps, lens filters, and other accessories up to 105mm wide.
Interior sleeve pockets hold business cards, SD card cases, CF cards, or other small items. The larger expandable velcro pocket can hold large lens caps, lens filters, and other accessories up to 105mm wide.
The front pocket is divided into two equal compartments to facilitate the organization of smaller accessories, like film and packets of gum.
The front pocket is divided into two equal compartments to facilitate the organization of smaller accessories, like film and packets of gum.
The top pocket big enough for your notebooks, eReader, phone, or any of your daily essentials.
The top pocket big enough for your notebooks, eReader, phone, or any of your daily essentials.
The secret pocket at the bottom is perfect for your wallet or keys if you are concerned about keeping valuables in the obvious front pocket. Swing the Ruck on one shoulder to have easy access at a moment’s notice.
The secret pocket at the bottom is perfect for your wallet or keys if you are concerned about keeping valuables in the obvious front pocket. Swing the Ruck on one shoulder to have easy access at a moment’s notice.
A padded 15” laptop sleeve is accessible from the side. It is also ideal for carrying tablets and notebooks.
A padded 15” laptop sleeve is accessible from the side. It is also ideal for carrying tablets and notebooks.
Adjustable utility straps allow the Ruck to comfortably carry a tripod. The straps can also carry sleeping bags and blankets for your travels.
Adjustable utility straps allow the Ruck to comfortably carry a tripod. The straps can also carry sleeping bags and blankets for your travels.

We wanted you to feel assured in carrying your precious gear in our product. In order to create a solid bag, we decided to use state-of-the-art, hardwearing materials.


CORDURA® Fabric

Water resistant CORDURA® fabric.
Water resistant CORDURA® fabric.

The Ruck is made with CORDURA® fabric. Originally used as a ballistics material for the military, CORDURA® fabric is world renowned for its unfailing performance. The fabric is well respected for being waterproof and tear resistant. The 2x2 basketweave was intended to protect wearers from flying debris caused by bullets and artillery shells during battle, and will undoubtedly protect your gear in most circumstances.

Resiliency test.
Resiliency test.

Sourcing the materials is a very important process for us.  We tested a rugged fabric you would find on most bags against CORDURA®.  Both fabrics are similar in weight.  We created a cut in each swatch and applied 40 lbs of pressure to try and tear it.  As you can see, the CORDURA® is very resilient and there are no tears.


Signature Greenhaven Interior Lining

Provides contrast so you'll never lose another memory card in your bag.
Provides contrast so you'll never lose another memory card in your bag.

After perpetually losing and finding memory cards at inopportune moments, we knew that having a light interior lining was necessary in a truly practical camera bag. Every bag is lined with our signature Greenhaven nylon to provide high visibility and contrast so you’ll no longer have to fish endlessly for your pens, memory cards, and batteries.

Air Mesh Back Padding

Padded air mesh is designed to increase airflow and comfort when you’re out and about. In addition to cushioning the weight of the gear, the air mesh back padding wicks away sweat to keep you comfortable as you travel to your next destination.

Closed-Cell Impact Foam

The type of foam matters a lot.  We skipped on the typical flimsy foam and went with premium closed-cell foam for our padding.  It's highly energy absorbent for greater protection. 

Duraflex® Hardware

Duraflex® is the standard-bearer in outdoor plus military equipment finishings and is used in high-end outdoor brands. We are furnishing our products with their plastics that are known in the industry for their durability.

*dust bag included with every Ruck for RCC storage.
*dust bag included with every Ruck for RCC storage.

We are a small team with an ambitious goal. After a year spent and a lot of our own money invested into this project—our dream of creating a brand that offers products without compromise—we have come to a point where we need your support to turn this effort into a reality.

The Ruck is made with the finest materials available, and with the intention of keeping it affordable compared to other bags of a similar caliber. Our largest expense is material, which will cost $15,000 alone. In order for us to meet our price points we must purchase large amounts of Cordura fabric and Duraflex hardware.

By supporting the production of the Ruck, your pledge will put in motion our big plans to launch other products with the same philosophy: versatility, durability, form, function, and quality without compromise.

Based on our $35,000 goal.
Based on our $35,000 goal.

Almost ready to go!  We are perfectionists and are fine-tuning the camera padding configuration.  Aside from that, the prototype you see is what we envision our production bags to look like.

With years of experience in fashion production, we have a strong network of suppliers and factories. We have selected a supplier and factory that shares our vision and philosophy, allowing us to begin production within a month of when the campaign ends. We hope to ship out the Ruck to our supporters by July.

This campaign is made possible because of these fantastic and creative people. We couldn't be more grateful for their support and help!

Eunice Kim

Donovan Metcalf

Photography & Video:
Phillip Tang

Models:
Shane Nathan,
Kaela Hayes, Finn Maloney, Riana Reyes, Tatymn Snider, Terren Wing, Steven Toy
(thank you all very much for all your time and support!)

Music:
Pool Cosby - "Busywork"
Noah Ramos & Chris // Breakstone Studio

Risks and challenges

One of the greatest challenges is to create a product from the ground up which means there are little to no shortcuts. With commitment and lots of hard work we pushed through. We're now at the final stage of making this a reality.

Manufacturing projects always come with the potential risks of production delays and quality control. To minimize these risks, we carefully selected a supplier and manufacturer with strong track records. In addition, our manufacturer specializes in producing OEM camera bags for top camera companies.

While all risks cannot be fully eliminated, we are confident that our many years of experience in the production industry will help us tackle any should they occur.

Learn about accountability on Kickstarter
Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge US$ 1 or more About US$ 1

    Every dollar brings us closer to making this a reality. We're very excited and thankful to have you join us on this journey! You will receive exclusive backer updates!

    Less
    Estimated delivery
    14 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge US$ 10 or more About US$ 10

    We are extremely grateful for your support! Receive a thank you card + [2] Haven & Florin vinyl decals + Karma points! //FREE SHIPPING IN THE U.S. // $3 shipping to Canada.

    Less
    Estimated delivery
    Ships to Only certain countries
    3 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge US$ 20 or more About US$ 20

    Receive a thank you card + [2] Haven & Florin vinyl decals + [1] Haven & Florin dust bag! //FREE SHIPPING IN THE U.S. // $3 shipping to Canada.

    Less
    Estimated delivery
    Ships to Only certain countries
    5 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge US$ 40 or more About US$ 40

    Receive a thank you card + [2] Haven & Florin vinyl decals + [1] Haven & Florin dust bag + [1] Haven & Florin x Mizu stainless steel bottle! //FREE SHIPPING IN THE U.S. // $10 shipping to Canada.

    Less
    Estimated delivery
    Ships to Only certain countries
    6 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge US$ 115 or more About US$ 115

    Receive a thank you card + [2] Haven & Florin vinyl decals + [1] Haven & Florin dust bag + [1] the Ruck in either black/black or black/grey! (the Ruck retails @ $140) //FREE SHIPPING IN THE U.S. // $18 shipping to Canada.

    Less
    Estimated delivery
    Ships to Only certain countries
    1 backer
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge US$ 120 or more About US$ 120

    Super early bird ROAMERS BUNDLE! Receive a thank you card + [2] Haven & Florin vinyl decals + [1] Haven & Florin dust bag + [1] Haven & Florin x Mizu stainless steel bottle + [1] the Ruck in either black/black or black/grey! (the Ruck retails @ $140) //FREE SHIPPING IN THE U.S. // $18 shipping to Canada.

    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 14 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge US$ 130 or more About US$ 130

    Early bird ROAMERS BUNDLE! Receive a thank you card + [2] Haven & Florin vinyl decals + [1] Haven & Florin dust bag + [1] Haven & Florin x Mizu stainless steel bottle + [1] the Ruck in either black/black or black/grey! (the Ruck retails @ $140) //FREE SHIPPING IN THE U.S. // $18 shipping to Canada.

    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge US$ 140 or more About US$ 140

    ROAMERS BUNDLE! Receive a thank you card + [2] Haven & Florin vinyl decals + [1] Haven & Florin dust bag + [1] Haven & Florin x Mizu stainless steel bottle + [1] the Ruck in either black/black or black/grey! (the Ruck retails @ $140) //FREE SHIPPING IN THE U.S. // $18 shipping to Canada.

    Less
    Estimated delivery
    Ships to Only certain countries
    6 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge US$ 2,000 or more About US$ 2,000

    Exclusive early access and testing of future designs. Along with receiving a ROAMERS BUNDLE, we will send you prototypes of the next 3 future products to test during our product development phases. We also invite you to tour our office in New York City and will treat you to our favorite pizza joint (Travel and lodging not included).

    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 2 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Reward no longer available

    Pledge US$ 95 or more About US$ 95

    Super early bird! Receive a thank you card + [2] Haven & Florin vinyl decals + [1] Haven & Florin dust bag + [1] the Ruck in either black/black or black/grey! (the Ruck retails @ $140) //FREE SHIPPING IN THE U.S. // $18 shipping to Canada.

    Less
    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 30 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Reward no longer available

    Pledge US$ 105 or more About US$ 105

    Early bird! Receive a thank you card + [2] Haven & Florin vinyl decals + [1] Haven & Florin dust bag + [1] the Ruck in either black/black or black/grey! (the Ruck retails @ $140) //FREE SHIPPING IN THE U.S. // $18 shipping to Canada.

    Less
    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 50 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (35 days)