Project image
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$397
pledged of $80,000pledged of $80,000 goal
27
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, August 27 2014 10:02 PM UTC +00:00
$397
pledged of $80,000pledged of $80,000 goal
27
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, August 27 2014 10:02 PM UTC +00:00

About

Don Benjamin’s campaign will strengthen and draw out the attention he’s already getting from the fashion world to introduce him to the music and lifestlye community, while also increasing his visibility to a mainstream audience. Don Benjamin is a dynamic artist with an incredible story who will inspire audiences and appeal to a large demographic thanks to his crossover appeal.

- Generating awareness to target audience with online coverage of release dates, press releases, images, singles, videos and official site and social media profiles 

- Online Listening parties on portals and influencer outlets 

- interviews by phone, Skype, Twitter, email or in-person press 

- photo shoots with various tastemaker music and lifestyle publications - produce 60-90 second visuals representing Don Benjamin for a “Who Is” campaign so fans can personally connect with his story. Each piece can be released (via social platforms) weekly counting backwards from the project’s release date 

- Setting up a nation wide tour to perform and promote the debut album - NY/LA Media runs - Listening event + performance in various cities

Some Target Press features + placements COMPLEX: “Who is Don Benjamin?” (online), “Individuals” (print) FADER: “Gen F” feature (print) MTV: Buzzworthy, RapFix, University, Hive, PUSH (online) XXL: “Show & Prove” feature (print), “X-Rated” album review (print) ROLLING STONE: album review (online + print) OTHERS: online + print placements with Music: Billboard, CMJ, SPIN, Paper, Pitchfork, The Source, Vibe, BET Lifestyle: American Apparel (Viva Radio), Dazed, I.D, Nylon, Paper, V Magazine, Vice/Noisey, YRB, Urban Outfitters (LSTN + Music Mondays)

Target Music Festival(s) SXSW - Austin, TX [3/12 - 3/17] Coachella - Indio, CA [4/12 - 4/14 or 4/19 - 4/21] Bonnaroo Music & Arts Festival - Manchester, TN [6/13 - 6/16] Pitchfork Music Festival - Chicago, IL [7/19-7/21] Lollapalooza - Chicago, IL [8/2 - 8/4]

Risks and challenges

When the project is fully funded, there won't be any real set backs. There would be delays on printing the posters and scheduling Skype calls.

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Support

  1. Select this reward

    Pledge US$ 1 or more About US$ 1.00

    NEW EXCLUSIVE SONG FROM DON BENJAMIN

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    3 backers
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    Pledge US$ 2 or more About US$ 2.00

    NEW EXCLUSIVE SONG FROM DON BENJAMIN + 2 EXCLUSIVE COMPUTER SCREEN SAVER PHOTO OF DON BENJAMIN.

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    4 backers
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  3. Select this reward

    Pledge US$ 10 or more About US$ 10

    MOVIE SIZE POSTER OF DON BENJAMIN

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    2 backers
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  4. Select this reward

    Pledge US$ 15 or more About US$ 15

    MOVIE SIZE POSTER OF DON BENJAMIN WITH HIS AUTOGRAPH AND YOUR NAME PERSONALIZED

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  5. Select this reward

    Pledge US$ 25 or more About US$ 25

    DON BENJAMIN COFFEE MUG - A PICTURE OF DON BENJAMIN'S FACE WHILE YOU DRINK YOUR MORNING CUP OF COFFEE

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    Ships to Only United States
    2 backers
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  6. Select this reward

    Pledge US$ 100 or more About US$ 100

    NEW EXCLUSIVE SONG FROM DON BENJAMIN + 2 EXCLUSIVE COMPUTER SCREEN SAVER PHOTO OF DON BENJAMIN, MOVIE SIZE POSTER, COFFEE MUG, & A THANK YOU TWEET FROM TWITTER. PLEASE PROVIDE YOUR TWITTER NAME

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    0 backers
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  7. Select this reward

    Pledge US$ 150 or more About US$ 150

    WANT A LIFE SIZE PICTURE OF DON BENJAMIN ON YOUR WALL? DON BENJAMIN WILL HAVE HIS OWN FAT HEAD

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    Ships to Only United States
    Limited 0 backers
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  8. Select this reward

    Pledge US$ 300 or more About US$ 300

    DON BENJAMIN WILL RECORD A 15 SECOND VIDEO SHOUT OUT OF YOU. WE WILL EMAIL YOU THE VIDEO.

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    Pledge US$ 300 or more About US$ 300

    DON BENJAMIN WILL FOLLOW YOU ON INSTAGRAM. HE WILL FOLLOW YOU FOR AT LEAST 2 MONTHS. HE HAS THE RIGHT TO UNFOLLOW YOUR PAGE AFTER 2 MONTHS. ITS UP TO YOU TO KEEP HIM ENTERTAINED, SO HE CAN REMAIN FOLLOWING YOU.

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    Pledge US$ 500 or more About US$ 500

    DON BENJAMIN WILL SKYPE WITH YOU FOR 20 MINS. PLEASE KEEP THE CONVERSATION PG-13.

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  11. Select this reward

    Pledge US$ 800 or more About US$ 800

    DON BENJAMIN WILL FOLLOW YOU ON INSTAGRAM AND GIVE YOU A 15 SECOND SHOUT OUT TO POST ON HIS INSTAGRAM. WE WILL EMAIL YOU THE SHOUT OUT THAT HE RECORDED FOR YOU.

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    Pledge US$ 1,000 or more About US$ 1,000

    BE APART OF ONE OF DON BENJAMIN'S FUTURE MUSIC VIDEO. YOU MAYBE AN EXTRA OR YOU MAYBE ONE OF THE FEATURED PERSON. EITHER WAY, YOU'LL BE IN THE MUSIC VIDEO

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    Pledge US$ 1,000 or more About US$ 1,000

    DO YOU OWN A CLOTHING LINE OR? DON BENJAMIN WILL WEAR YOUR CLOTHING AND SHOUT OUT YOUR CLOTHING LINE ON INSTAGRAM. *NOTE - YOU WILL HAVE TO MAIL YOUR CLOTHING LINE TO HIM.

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    Pledge US$ 1,000 or more About US$ 1,000

    YOU AND A GROUP OF YOUR FRIENDS WILL HAVE AN EXCLUSIVE DINNER WITH DON BENJAMIN. IT MUST BE WHEN DON BENJAMIN IS IN LA OR HAVING AN APPEARANCE IN A CITY NEAR YOU.

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    Pledge US$ 2,000 or more About US$ 2,000

    WANT YOUR CLOTHING LINE OR PRODUCT PLACED ON HIS MUSIC VIDEO? HERE'S YOUR CHANCE.

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Funding period

- (42 days)