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THE REUBEN TRUCK: Old-School deli classics paired with the convenience of gourmet street food.
THE REUBEN TRUCK: Old-School deli classics paired with the convenience of gourmet street food.
160 backers pledged $15,432 to help bring this project to life.

Recent updates

Reuben Truck Rolled Out!!

Hey Backers!!! 

It's been a helluva week! The Reuben Truck has final hit the streets of LA and I couldn't be more excited. I've already gotten to see some of you guys out at the truck and can't wait to meet the rest of you. 

Come by tomorrow for La Brea's Holliday Shopping event. We will be parked between 1st and 2nd street. Follow on or like our facebook page for the exact locations when the doors go up! 

Also, join the Reuben Truck Newsletter for inside event info, promotions and news! Thanks again to each and every one of you guys.  Without you, my dream would not be a reality today! 

Best Holiday Wishes,


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Doors Up!!!

Today is the day!!! I'm thrilled to say for the very first time: DOORS UP!! Reuben Truck will be @ 7998 Santa Monica blvd in West Hollywood 90046 from 7-10pm. Hope to see you all soon!

Reuben Truck Hits the Street!

Dear Backers!

I'm excited to announce that the Reuben Truck is set to launch! Come check out one of our very first events this Friday 11/30 @ Lomography Photo Gallery's 20th Anniversary Party [7pm-10pm]. Be sure to follow us on twitter @reubentruck and like our facebook page for daily news and updates. Visit the website for more information: 

To kick off our launch week, all rewards have been sent out. I hope that you enjoy and come out soon to visit the food truck you helped fund!! Please message me directly if you have any questions. See you soon! 

Thanks again-


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Hey Reuben Backers!!!

Hope everyone is having a fantastic summer! I want to provide an update. Over the past month [since the Kickstarter funds you've invested became available for me to access] I've been hustling to put all of the pieces in place to launch the Reuben Truck

I've contracted an incredible design/marketing firm to help me create a brand image for the company [check out the new logo below]. We're close to launching the new website, facebook and twitter. I'm excited to get the reward apparel out to you in the next few weeks! You all are going to look so PIMP in your fresh new Reuben Truck GEAR!

While my initial goal was to hit the road in August, I am now focused on finalizing everything for a September launch. Sorry for the slight delay but I promise it will be worth the wait! Thanks again everyone and I look forward to providing another update soon. 

Most Excitedly-


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WOOHOO!!! All Aboard The REUBEN TRUCK!!!

As you all know by now... the project was FUNDED SUCCESSFULLY!!!! I am writing to THANK YOU all from the bottom of my heart.  Not only did each and every one of you believe in me and the Reuben Truck enough to contribute money, but you all worked so hard to help me spread the word and ensure that this incredible goal would be reached.  

I truly could not have done this without you! I think that the best aspect of kickstarter is having your friends, family and even folks from all over the world can get involved and excited about the project.  Your support, encouragement and involvement is INVALUABLE!! I am so excited to get the Reuben Truck rolling.  I will be in touch with each of you to make arrangements for rewards. 

Thanks again!!!