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Portable & durable cold brew coffee maker that lets you enjoy your coffee first without having to remove and strain the messy grounds. Read more

217
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$7,126
pledged of $8,300 goal
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Funding Unsuccessful

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Portable & durable cold brew coffee maker that lets you enjoy your coffee first without having to remove and strain the messy grounds.

About this project

Thank you to Kickstarter & everyone that liked, promoted & supported Fridge Barista! 

This campaign, in its entirety or any part, may not be copied or incorporated into any other work punishable under law.

Fridge Barista Cold Brew Coffee Maker lets you easily & inexpensively make your own delicious cold brew coffee without all the mess. It will be the perfect holiday gift for any of the coffee lovers you know.

Brew. Serve. Store. Easy.

WHO? 

Hi. I'm Mitchell Sheffield. 

I love coffee. I love the smell. I love the taste. I love all the different types.

Being a coffee drinker today is all about options: Pour over, automatic drip, single serve, vacuum and now, cold brew.

Cold brewed coffee is just starting to make its way into the mainstream of coffee drinkers and I want to capitalize on it while helping others discover how easy, affordable, and delicious it can be.

I invented Fridge Barista out of necessity.

I live in Jacksonville, Florida, where it is hot most of the year (about 100 million people live in the Sun Belt). Drinking hot brewed coffee when it is 90 degrees outside isn't always a pleasant option. 

Putting hot brewed coffee in the fridge for later is not cold brewed coffee. 


Making hot brewed coffee twice as strong and diluting it over ice is not cold brewed coffee. 

Back in 2010, I made cold brewed coffee in cups scattered around our counters and it made a horrible mess. Wet coffee grounds aren't always pretty. My wife asked me to find a different way to make cold brewed coffee because what I was doing wasn't working for her. 

Over the years, I couldn't find a product that was simple, efficient, effective, and affordable. I still haven't, so I invented one.

My pet project that started with a fast food cup inside another fast food cup has gone through 3 iterations (changed the jug & tap in the second iteration and changed the jug, tap & filter in the latest iteration - and a premium non-plastic version is on the drawing board), attended One Spark and now is ready for Kickstarter.

Say hello to Fridge Barista. 

WHAT? 

There are two answers to that question. Cold brewed coffee and Fridge Barista.

Basically, cold brewed or cold pressed coffee is any coffee made using water that never rises above room temperature and is an "artisanal" or "craft" component of the Third Wave of Coffee that can be served hot or cold.

Fridge Barista is a cold brew coffee maker that consists of four pieces that brew, serve and store your cold brewed coffee. It is made of stainless steel wire mesh and food grade plastic. It is small enough to fit on most shelves in your refrigerator and doesn't take up valuable counter space like other methods while producing at least 72 ounces of cold brew coffee or concentrate. The Fridge Barista parts are: lid, filter, container & tap. 

WHY?

"Iced coffee goes beyond summer-only appeal. While overall, one in five (20%) US consumers drink iced coffee, this figure jumps to 38% of those aged 18-24 – compared to just 11% of those aged 55-64 and 5% of those aged over 65. The findings also reveal that 77% of iced coffee drinkers perceive that drinking it makes them feel more productive at work. According to Mintel, data shows that 18-24 year-olds, in stark contrast to older drinkers, are far bigger consumers of iced coffee and they will almost certainly take this habit into their middle age." 

Cold brew coffee has been around for a long time. One of the first patented cold brew coffee makers was in the 60's, there are other competitors now but the mainstream market is still largely undefined with no clear market leader.  


Over the past couple of years through exposure in coffee shops and bottled concentrates, coffee lovers have been discovering it and creating a demand for it. There is no denying that it has become a status symbol for those who are in the cold brewed coffee "know" as well as trickling over into the mainstream of regular coffee drinkers.

Fridge Barista is the first cold brew coffee maker designed so that the grounds are disposed of after you enjoy the coffee or are ready to store. Something that mainstream coffee drinkers will demand along with convenience, affordability and practicality.

Cold brew coffee can be superior to its hot brewed counterpart in terms of: 

Taste - cold brewed coffee is often described as "sweeter" and "more mellow" than hot brewed coffee. It often will have a hint of chocolate or caramel notes.

Low Acid - the absence of heat allows you to brew without releasing the acid, still keeping all the flavor, making it possible for those who forgo their cuppa Joe to appease an upset stomach.

Shelf Life - brewing with heat releases the oils in the coffee. These oils quickly oxidize and break down into an acrid, bitter brew. Fridge Barista's coffee holds the peak flavor for days instead of minutes, making a more economical, less-wasteful beverage.

Until now, making cold brewed coffee was complicated, expensive, cumbersome, and messy (don't take my word for it - Google "how to make cold brew coffee"). Some of the common shortcomings include: 

filters that need replacing  

pulling a cork out of the bottom of the container holding the coffee 

expensive (makers can cost $50 to several hundred dollars) 

filter and messy grounds have to be removed to serve coffee

small opening makes it difficult to add coffee grounds 

open to air and contaminants 

unstable and prone to falling or tipping over

too big/tall to fit on a counter top or in a refrigerator 

time required to strain due to clogging (with cheesecloth or paper filters)  

no storage included 

fragile

difficult to clean maker and filter

doesn't make enough cold brew coffee 

Unlike any other cold brew coffee maker, Fridge Barista is a product that deserves to be in every household - just like an automatic drip coffee maker. Without relying on electricity, Fridge Barista is the uber eco-friendly kitchen appliance. It is an affordable, green kitchen tool for the masses that will introduce the average joe to one incredible cuppa joe - in an easy, environmentally, economical way. 

Make it the way you like it. Since you use your own coffee (why buy their concentrate), you can prepare it any way you want. Fridge Barista's breakthrough filter system and tap finally allows the home-user the means to always have cold brew coffee on tap. 

WHEN? 

Shipping & fulfillment will begin after the successful completion of this Kickstarter campaign. 

Even though Fridge Barista's initial run will only be 1 day of manufacturing, it will still take a couple of days to get on the production schedule. Then it has to be shipped to Florida which will be a couple of days or weeks. Final assembly and packaging will take a few more days.

Fridge Barista should be available to you just in time for the holidays. 

WHERE? 

Here is a list of the places that have requested the shipping rates (if where you live isn't listed then just let me know):

Australia = Pledge + $17.40
Brunei = Pledge + $17.40
Canada = Pledge + $11.60
Chile = Pledge + $16.90
France = Pledge + $17.40
Germany = Pledge + $17.40
Malaysia = Pledge + $16.90
Netherlands = Pledge + $17.40
Norway = Pledge + $17.40
Singapore = Pledge + $16.90
UK = Pledge + $17.40
   
Fridge Barista will pursue domestic and foreign markets via internet and brick & mortar retail outlets. We are currently negotiating with coffee shops in Jacksonville, Miami and Puerto Rico to carry Fridge Barista for sale and seeking other retail outlets.

HOW? 

In a word. You.

You are invited to pledge your support, help promote & provide feedback by commenting below for Fridge Barista.

Fridge Barista is one of those slap your forehead, "why didn't I think of that" ideas that allows anyone to make delicious cold brew coffee. You might be saying, "Okay it's a good idea, but how does it become a product? Where does it stand right now and how is it going to get finished."

My educational and professional background and own capital has afforded me the ability to have the following in place and ready to go:
Scalable business plan
Graduated marketing strategy
 
Manufacturing partnerships & agreements
Physical facilities for receiving, warehousing, & shipping Fridge Barista are prepped, waiting and ready for when Fridge Barista goes into production.

Despite everything I have put into it already, I still need at least $8,300 dollars from Kickstarter, which is the bare minimum amount of capital required, to make Fridge Barista a self sustaining product and company.

 Let's make Fridge Barista a reality. Thank you.

Risks and challenges

The biggest challenge is getting the word out so that this is a successful Kickstarter campaign and it gets funded.

My video and acting aren't that good and I hope that Fridge Barista and the campaign can succeed despite that fact.

Please comment below & share Fridge Barista with your family, friends & followers that love coffee. Maybe they'd like to back Fridge Barista too.

Another big challenge is timing.

You might be asking, "Is October the right time to start a campaign for a cold brew coffee maker? Winter is on it way." The time of year seems off but it really isn't if we want to be in the market next summer and since I'm hoping that it might be perfect holiday gift at $30-$40 and magazines/publications run about 3 months out so they are already looking to Spring/Summer. That is the main reason I put the research/quote up above about "Iced coffee goes beyond summer-only appeal" and the fact that 100 million people live in the Sun Belt of the USA (not to mention other countries).

Food Network, Bon Appetit, CNN, Huffington Post, Daily News and countless blogs are only a few who have featured cold brewed coffee in the past months and year.

It will be imperative not to miss the window of opportunity to capitalize on the third wave of coffee's cold brewed coffee much like the success craft beer has seen in recent years.

I'm sure some additional challenges are unforeseen at this stage in the game. I like to think that I've addressed and prepared for most of them. I'm confident my educational and professional background, along with my passion, will let me identify and overcome all risks and challenges in order to have a successful and sustainable product and business.

Learn about accountability on Kickstarter

FAQ

  • Here is a list of the places that have requested the shipping rates (if where you live isn't listed then just let me know):

    Australia = Pledge + $17.40
    Brunei = Pledge + $17.40
    Canada = Pledge + $11.60
    Chile = Pledge + $16.90
    Germany = Pledge + $17.40
    Malaysia = Pledge + $16.90
    Netherlands = Pledge + $17.40
    Singapore = Pledge + $16.90
    UK = Pledge + $17.40

    Last updated:

Rewards

  • You selected
    $1 reward

    2 backers

    Two yummy recipes using cold brewed coffee; sure to elicit oohs and ahhs from friends, family, and coworkers. Plus updates about status and such. (Delivered electronically)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $25 reward

    75 backers All gone!

    A complete Fridge Barista & the two yummy cold brew coffee recipes from the Pledge $1 or more. Plus updates about status and such. Quite a bargain.

    Free shipping in US (additional postage charge for outside the United States - please contact me).

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $30 reward

    100 backers All gone!

    A complete Fridge Barista & the two yummy cold brew coffee recipes from the Pledge $25 or more and an additional recipe. Plus updates about status and such. Still a bargain.

    Free shipping in US (additional postage charge for outside the United States - please contact me).

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $35 reward

    27 backers Limited (48 left of 75)

    A complete Fridge Barista & the three yummy cold brew coffee recipes from the Pledge $35 or more and an additional recipe. Plus updates about status and such. Still a deal.

    Free shipping in US (additional postage charge for outside the United States - please contact me).

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $40 reward

    11 backers

    A complete Fridge Barista & the four yummy cold brew coffee recipes from the Pledge $35 or more and a personal handwritten thank you. Plus updates about status and such.

    Free shipping in US (additional postage charge for outside the United States - please contact me).

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $75 reward

    1 backer

    Just in time for the holidays (and Spring will be right around the corner). The Fridge Barista Picnic Package. Everything you need to share with your friends & family. The package includes a complete Fridge Barista, a 12-16oz bag of local, freshly roasted coffee, 4 12oz double walled plastic tumblers with lids & straws and shipping is included if you live in the US.

    Estimated delivery:
    Ships anywhere in the world

Funding period

- (37 days)