In athletic performance and in your daily life, your core muscles work together to keep your body aligned and strong so you can do what you love well, and look and feel great. The Ab Blaster makes it easy to achieve your core fitness goals without bulky equipment for:
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A no-gimmicks complete core workout device. The Ab Blaster is the first workout device to challenge your abs completely and conveniently in your home gym, or studio apartment with angular placement.
With angular placement in 15-degree increments, the Ab Blaster takes the guesswork out of building a core workout into your exercise routine. The device enables you to target your abs 180 degrees from one oblique to the other and with proper form.
How It Works:
- Place the base plate under a door or piece of furniture.
- Slide your feet under the shin pad and set and lock your feet in place.
- Adjust the foot plate to the left or right up to 90 degrees on each side.
- Change the Ab Blaster to the setting you want as you progress through your workout.
- View your angular placement with an easy-to-read meter displaying every 15 degrees.
Too often, the promise of strong, sexy abs comes in the form of an over-priced machine that needs its own parking spot in the garage. But we don't believe it takes a large, complex machine to get a complete core workout.
That's why we made the Ab Blaster compact, easy to set up, and perfect for precision targeting your full set of core muscles during your workout.
Once we reach the $42,000 stretch goal, ALL backers will receive the Ab Blaster smartphone holder and pad with their Ab Blaster device pledge. This way you can watch the Ab Blaster workout demo videos or you can watch yourself and your form while you workout.
Plus you can use the pad for additional comfort or to challenge yourself at an even more advanced level by being 1 1/2 inches off the ground.
Precision targeting for high-impact core workouts. Most people think of the abs as one big muscle. They think that doing tons of sit-ups alone will sculpt their mid-section. It's true that sit-ups are great for 6-pack muscles, but "the core" actually refers to a complex muscle system.
Working the "hidden" muscles, the transverse abdominus and the obliques, is imperative for strength, flexibility and balance.
Are you a hardcore athlete? Use the Ab Blaster to reach your next level of performance. Are you a newcomer to fitness? Here's one workout device that can get you on track to achieving abs that look good and feel even better.
If you recently experienced an injury or pregnancy, the Ab Blaster is a great tool to support recovery. Using the Ab Blaster, you can target exact muscle groups in your core to maximize your workout time in the areas you need it most. *Consult your doctor or physician if you have any personal conditions that affect you when you are strenuously exercising!
PLUS, never have to guess about how to work your core. The Ab Blaster will have several instructional videos on our YouTube page that can be viewed via your smartphone, PC, or smart TV to aid in the proper way to exercise your core.
I’m Dimitry Boss, a certified AFAA personal trainer, small business owner, and fitness entrepreneur. I was born in Manhattan and now live in Northern New Jersey with my wife and twin boys. I had an entrepreneurial streak from a young age and made my first invention at the age of twelve (a redesigned guitar case). After graduating from the University of Bridgeport in Connecticut, I became AFAA certified at the American Woman Health Center in Westwood, NJ. A couple years later, I started my own company, Boss Security Systems, Inc.
I invented the first Ab Blaster in college after I realized that I couldn’t get the core workout I wanted using conventional equipment. My invention sat on the shelf for many years until I decided it was time to revisit the idea and seriously develop a plan to bring the product to market. The original prototype was too similar to the large industrial fitness equipment we’re used to seeing, so I made adjustments for simplicity and portability and eventually came up with the Ab Blaster. Now, it fits in any home and is affordable.
A successful Kickstarter campaign will confirm the demand for the Ab Blaster in homes and fitness centers and will allow us to finalize the product the way it should be done. Ultimately, my hope is that the Ab Blaster will positively impact the lives of many people looking to achieve higher performance and a strong core.
It’s a Real World, with Real Production Challenges
The Ab Blaster has seen several iterations since I first had the idea years ago. I owe deep gratitude to Product Engineer, Mark Andre Colbert, and his team at Sterling Group for the simplicity, durability, and elegance of the final product.
Mark and his creative team have spent the past 25 years designing award-winning products you’ll find on the shelves of stores you visit every week, from True Temper Yard tools to packaging and food service equipment for Unilever Foods. Mark has engineered plastic parts and assemblies for Fisher Price, Pitney Bowes and Medtronic.
When it came to designing the Ab Blaster, Mark’s team brought their knowledge of efficient materials for real-world production. In a real world with real production challenges, his team’s cutting-edge use of CAD, animation, 3D printing, and design lab prototyping led them to re-define how the production and fulfillment of the Ab Blaster could be handled most efficiently.
New to Kickstarter? Here's How to Pledge:
1. Review the Rewards section above.
2. Determine which Yoee reward you want.
3. Look for the reward in the upper right of this page under "Support this project".
4. Click on the reward that you want.
5. Enter your payment information.
Shipping: Ab Blaster ships around the world. To ship one Ab Blaster to a US domestic location, the cost is $23. To ship one Ab Blaster to an international location, the cost is $77. For international shipping, please note that you may be responsible for duties, fees and taxes applicable to your region
We would recommend checking with your customs office before you become a backer. The full amount of your pledge will be reflected on the invoice in your package when it ships. We won’t be able to provide a refund if you reject the shipment due to customs fees.
Risks and challenges
This project has been years in the making. Every aspect of the product has been carefully thought out. We spent countless hours searching for better, more efficient methods to bring you the best device in physical core development and health.
We began with three prototypes and tested each to discover the optimal design for mass production. We brought the prototypes to different workout environments, including homes, physical therapy clinics, fitness centers, martial arts training centers, yoga studios, multi-person class settings, and traditional gyms.
In the event that things don’t go quite as planned, whether it’s a transit issue or something else we haven’t anticipated, we promise to let you know immediately and do everything in our power to get things back on track.Learn about accountability on Kickstarter
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