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Help create a food system that's good for your health, fair to farmers, respectful of the natural environment and locally controlled.
Help create a food system that's good for your health, fair to farmers, respectful of the natural environment and locally controlled.
90 backers pledged $18,306 to help bring this project to life.

About this project

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Food is one of life’s greatest pleasures. Every time we eat we can make positive changes in our own lives and in our communities, simply by choosing food that nourishes all involved from seed to fork. Tasty Guide to a Healthy Planet is a web video series, showing how each of us can promote the health of ourselves and our loved ones, contribute to a more fair and stable economy, and sustain our natural world. All of it, just by enjoying tasty food.

WHY WE’RE DOING THIS  Every dollar you spend on food supports a food system, and you’ve basically got two choices. When you go to fast food joints, chain restaurants and most grocery stores, you support an industrialized food system. It has a single guiding purpose: to maximize corporate profits. There’s very little concern for the people who grow the food, or the ways the earth is damaged and our health is compromised. Monocrops must be genetically manipulated to survive the toxic chemicals released on them. Massive livestock factories depend on antibiotics just to keep the animals from dying. Grocery store prices are kept down by billions in taxpayer subsidies and uninspected imports. Hands down, this system costs more, in ways many people don’t realize. 

The other food system is as old as human civilization, yet adaptable to today’s growing populations. It's been known by various labels, like “organic,” “sustainable” and “local.” We call it the ethical food system. It values those things you can’t put a price on: the earth and everyone who produces and eats food. It’s a natural way for people to cooperate – farmers, bakers, chefs and others who care about the earth and about the people they make food for; and consumers who care about their families’ health, self-sustaining communities and economic justice. 

As we’ve worked on this project, we’ve seen how the ethical food system can succeed. This change is “organic” in itself: the more people discover that ethical eating works for them, the more sustainable the ethical food system becomes. 

OUR SOLUTION  We’re going to entertain people with compelling stories, cultivate their curiosity with interesting ideas, and lure them with tasty dishes they can make at home. Each episode of Tasty Guide to a Healthy Planet explores a different theme and lasts 12-15 minutes. In our first season, some of the themes highlight how kids choose their food; the benefits and pleasures of herbs and spices; how food can help nurture strong communities; the making of ethical meat; and mindful eating. 

Different chefs, farmers and restaurateurs are featured in each episode, people who’ve dedicated their lives to making food that’s healthful, ethical and delicious. There are discoveries and lively conversations along the way. We invite experts in related fields to talk with us about ideas behind the meals, to help enrich our minds as well as our bodies and palates. 

The episodes will be streamed at no charge from our website. Each episode will have a page where the video, the people and the ideas can be explored. We’ll also have a blog, where people can contribute their experiences, opinions and meal ideas. There will be links connecting visitors to Community Supported Agriculture farms, restaurants, co-ops and other ethical food sources around the country. 

WHAT WE’VE DONE AND WHERE WE’RE GOING  We’ve finished videotaping nearly all of the first five episodes, in Wisconsin and in the Minneapolis/St. Paul area. There are three more episodes planned for the first season, for which we’ve completed pre-production and some of the shooting. So far there are more than 20 interviews on tape, plus hours and hours of great visuals. Once the first five episodes are done we’ll use them to get long-term sponsorship. We’re creating a self-sustaining program that will explore all the regions in the country. 

For more, please visit our Facebook page: www.facebook.com/pages/Tasty-Guide-to-a-Healthy-Planet/233850243396336

WHAT YOUR CONTRIBUTION IS FOR  All of our work has been self-funded so far, including paying for crew and travel. Now, we’re tapped out. Here’s what’s left in order to complete the first five episodes: Write and shoot host segments and record voice-over; finish logging 200 hours of footage; edit video and graphics; original music; design, create and administer the website.

Risks and challenges

Our biggest benefit so far is our biggest risk. Since most of the first five episodes have been shot, losing that footage would mean starting again from scratch. There are two copies of all the footage files, on two separate hard drives. But a fire or freak electrical accident - oh man, that’s painful even to think about.

There being three of us making this project, if one should leave for any reason, the other two could see to its completion. No worries there.

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FAQ

  • Thank you by name on the Tasty Guide website; sneak previews of the first five episodes; a bar of farmstead goat milk soap, made by one of our farmers (many varieties available); personalized project updates sent to the contributor's Facebook page or email.

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    Pledge $15 or more About $15

    Thank you by name on the Tasty Guide website.

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    Thank you on the website and sneak previews of first 5 episodes.

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    Thank you on website, sneak previews of first 5 episodes and a bar of goat milk soap made by one of our farmers (many varieties available).

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    Thank you on website, sneak previews, soap and personalized project updates sent to the contributor’s Facebook page or email.

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    First four rewards, plus From Asparagus to Zucchini CSA Coalition Cookbook (includes recipes from some of our farmers).

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    First four rewards, plus contributor’s personal statement or appropriate quote at the beginning of an episode; content subject to approval by Tasty Guide.

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    First four rewards, plus personalized menu plan with recipes from chef Barbara Wright.

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    First four rewards, plus creative consultation with film maker Dave Haldiman.

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    First four rewards, plus parents and kids tour at a southern Wisconsin organic farm with host Amelia Royko-Maurer; no travel or accommodation included.

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    Pledge $300 or more About $300

    First four rewards, plus personalized cooking lesson from chef Barbara Wright; in Madison, WI area only.

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    First four rewards, plus Barbara Wright makes dinner for four; in Madison, WI area only.

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    First four rewards, plus executive producer credit at the end of one episode and on the website.

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    Pledge $1,000 or more About $1,000

    First four rewards, plus Dave Haldiman shoots and edits a 30 second commercial for the contributor; does not include any video production costs, travel, per diem or accommodations.

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    Pledge $2,500 or more About $2,500

    First four rewards, plus Dave Haldiman shoots and edits a video for the contributor of up to 1:30, plus exec producer credit at end of each of first 6 episodes and on the website; does not include any video production costs, travel, per diem or accommodations.

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Funding period

- (30 days)