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Manuals 1 sold out soon after it was published. Every day we get requests to republish. Now, with your help, we can!
Manuals 1 sold out soon after it was published. Every day we get requests to republish. Now, with your help, we can!
Manuals 1 sold out soon after it was published. Every day we get requests to republish. Now, with your help, we can!
1,138 backers pledged £81,146 to help bring this project to life.

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Manuals 1: Design & Identity Guidelines

£81,146

1,138

The book 

Manuals 1 offers a comprehensive study of corporate identity manuals from the 1960s to early-80s – the golden era of identity design. Published in a limited edition of 2000 copies in 2014, it is a lovingly assembled collection of 20 style guides. Or as Steven Heller calls them – “sacred texts, revered for how they help shift graphic design from simply an intuitive practice to a rigorously strategic one.”

The book includes design manuals created for institutions and corporations such as NASA (Danne & Blackburn); Lufthansa (HFG, Ulm E5/63); New York Transit Authority (Unimark International); American Revolution Bicentennial (Chermyayeff & Geismar); London Electricity Board (FHK Henrion/HDC); Randstad (Total Design); ABC (Paul Rand); British Steel (David Gentleman).


The text and design

The book is art directed by Tony Brook and designed by the Spin design team. It is edited by Unit Editions co-founders Tony Brook and Adrian Shaughnessy.

The manuals have been expertly photographed, retaining all essential details. They are presented in a spacious and functional layout, allowing the reader to fully appreciate these wonderful examples of sophisticated information design.

Manuals 1 has a foreword by Massimo Vignelli, written shortly before his death in 2014. The book also contains texts by NASA designer Richard Danne, Greg D’Onofrio and Patricia Belen (Display), Armin Vit (Under Consideration), Sean Perkins (North) and British corporate identity expert John Lloyd (Lloyd Northover). It also includes an essay by Adrian Shaughnessy.

About this project 

Manuals 1 sold out almost immediately after it was published in 2014. Since then we have received numerous requests to republish the book. As an independent micro-publisher with limited funds, and a full programme of books currently in production, financing a reprint is a step too far.

So we’ve brought it to Kickstarter and invite you to support this graphic design publishing venture. We’ve got some interesting rewards lined up to help you decide.

Without your support Manuals 1 will remain out of print.

Here’s what people said about Manuals 1

“London’s Unit Editions publishes some of the very best design books anywhere. In their few short years in operation, they’ve elevated the form to an extraordinary degree, producing some of the most exquisite, well-written studies of various aspects of the graphic design industry ever to hit bookshelves. Not long ago, they published “Manuals 1,” described as “the first comprehensive study of corporate identity design manuals, [featuring] 20 examples from the 1960s to early 1980s — the golden era of identity design.” I bought a copy, and every designer I showed it to coveted it immediately. It was a beautiful, revealing bit of design history, and it sold out very quickly.”
Khoi Vinh, Subtraction.com

“For designers and collectors of graphic design, some of these manuals — including ones for IBM, Lufthansa, the New York Subway System, and NASA — are sacred texts, revered for how they help shift graphic design from simply an intuitive practice to a rigorously strategic one.”
Steven Heller, The Atlantic

“I’ve been really looking forward to this book. Manuals are such a great learning resources because they’re not only great to look at, but they also give you insight into the rationale and thinking behind each system. You get to experience what the designers were thinking.”
Antonio Carusone, AisleOne

“From NASA to Lufthansa and the NYC Transit Authority to British Steel, the book provides a masterclass in how institutions built their visual languages – and by extension defined themselves – in what has been called “the golden era of identity design.”
Rob Alderson, It’s Nice That

"Manuals 1: Design & Identity Guidelines is an archaeological dig through 20 such manuals from 1963 to 1981. A book for graphic design cognoscenti, it comprises a short section of essays and interviews on the thinking and history of corporate identity, followed by a much longer section that includes comprehensively photographed highlights from the manuals."
Steve Parnell, Icon

The specifications 

Hardback with high gloss wrap
Cover Foil blocked
Printed 4/c throughout
260x310mm
432pp
All copies shipped with protective corners.  

The rewards 

Level 1 – £5.00

Thank you for supporting our project.

Your name will feature in a 'Thanks for supporting' page in the book and you will be kept up to date with all of the latest news.

Level 2 – £15.00

A limited edition Manuals 1 tote bag 
+ name in book

*includes free shipping worldwide

Level 3 – £50.00

*Early bird 1*

A copy of Manuals 1
 + a set of 6 postcards
 + name in book

*includes free shipping worldwide

Level 4 – £60.00

*Early bird 2*

A copy of Manuals 1
+ a set of 6 postcards
+ name in book

*includes free shipping worldwide

Level 5 – £65.00

*Early bird 3*

A copy of Manuals 1
+ a set of 6 postcards 
+ name in book

*includes free shipping worldwide

Level 6 – £75.00 

A copy of Manuals 1
+ a set of 6 postcards
+ name in book

*includes free shipping worldwide

Level 7 – £110.00 

A copy of Manuals 1
+ a set of 6 postcards
+ a set of 3 enamel badges
+ a limited edition tote bag 
+ a limited edition t-shirt (one size)
+ name in book   

*includes free shipping worldwide

Level 8 – £290.00
The bundle 

5 copies of Manuals 1
+ 5 sets of 6 postcards
+ name in book

*includes free shipping worldwide

Manuals 1 postcards
Manuals 1 postcards
Manuals 1 tote bag
Manuals 1 tote bag
Manuals 1 t-shirt
Manuals 1 t-shirt

Risks and challenges

As this is a reprint project we have a very good understanding of the production process for this title and a strong relationship with the printer.

We will ensure the standards of this book match the first edition.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge £5 or more About $7

    Thank you for supporting our project.

    Your name will feature in a 'Thanks for supporting' page in the book and you will be kept up to date with all of the latest news.

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    Estimated delivery
    21 backers
    £
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  2. Select this reward

    Pledge £15 or more About $22

    A limited edition Manuals 1 tote bag
    + name in book

    *includes free shipping worldwide

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    Estimated delivery
    Ships to Anywhere in the world
    57 backers
    £
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  3. Reward no longer available

    Pledge £50 or more About $72

    *Early bird 1*

    A copy of Manuals 1
    + a set of 6 postcards
    + name in book

    *includes free shipping worldwide

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    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 25 backers
    £
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  4. Reward no longer available

    Pledge £60 or more About $86

    *Early bird 2*

    A copy of Manuals 1
    + a set of 6 postcards
    + name in book

    *includes free shipping worldwide

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    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 50 backers
    £
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  5. Reward no longer available

    Pledge £65 or more About $93

    *Early bird 3*

    A copy of Manuals 1
    + a set of 6 postcards
    + name in book

    *includes free shipping worldwide

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 100 backers
    £
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  6. Select this reward

    Pledge £75 or more About $108

    A copy of Manuals 1
    + a set of 6 postcards
    + name in book

    *includes free shipping worldwide

    Less
    Estimated delivery
    Ships to Anywhere in the world
    728 backers
    £
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  7. Select this reward

    Pledge £85 or more About $122

    A copy of Manuals 1
    + a set of 6 postcards
    + a limited edition tote bag
    + name in book

    *includes free shipping worldwide

    Less
    Estimated delivery
    Ships to Anywhere in the world
    111 backers
    £
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  8. Reward no longer available

    Pledge £110 or more About $158

    A copy of Manuals 1
    + a set of 6 postcards
    + a set of 3 enamel badges
    + a limited edition tote bag
    + a limited edition t-shirt (one size)
    + name in book

    *includes free shipping worldwide

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 25 backers
    £
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  9. Select this reward

    Pledge £290 or more About $417

    The bundle

    5 copies of Manuals 1
    + 5 sets of 6 postcards
    + name in book

    *includes free shipping worldwide

    Less
    Estimated delivery
    Ships to Anywhere in the world
    9 backers
    £
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Funding period

- (42 days)