Herb Lubalin: American Graphic Designer (1918—81) was a limited-edition, numbered and boxed monograph first published in 2012. It sold out within a year, and since then we’ve been asked repeatedly to republish it. And now, with your help, we can.
As a micro publisher, we tend to avoid straight reprints. All our energies (and cash!) go into making new books. But this book is different. It has become the standard work on Lubalin, and when we see second-hand copies available on eBay and Amazon for crazy money, it breaks our hearts.
So, at a time when Lubalin’s status as a master typographer and a graphic design innovator has never been higher, we’ve decided to make this seminal book available once again.
But we can’t do it without your help. There are some great rewards on offer, and every backer gets their name in the book.
Please help us to get this important monograph back into print.
What people said about the original book:
'Here’s another gem from Unit Editions. This book covers Herb Lubalin from his beginnings in advertising, to his status as one of the most influential graphic designers of the last century.'
'We post regularly about Unit Editions because we’re huge fans of their books. I’m so excited about their latest piece that I can’t wait until it’s out to post this (a review upon release will follow). The subject of the book is Herb Lubalin – one of the most loved, influential and renowned American graphic designers – who up till now has been poorly represented in print. At close to 500 pages this hardback tome is not for the faint-hearted, but it surely deserves a spot on every studio/designers shelf (alongside Bass, Rand, Dorfsman & Glaser).'
Form Fifty Five
'Not many graphic designers enjoy near-universal acclaim, but the late great Herb Lubalin falls into that category. Now his humungous talent is being celebrated in a new monograph from Unit Editions, tracing his career from his early days in the Mad Men era advertising hothouse of New York in the 1950s and 1960s, through to becoming "one of the world’s most influential typographers and graphic designers".’
It’s Nice That
'It’s a limited-edition, deluxe monograph of US designer Herb Lubalin – and you’ll want to get your hands on it.'
'Herb Lubalin admirers have waited a long time for a reassessment of his achievement and it’s been clear for a decade or more that typographic taste has re-embraced once unfashionable Lubalinesque styles. Detailed research leads Adrian Shaughnessy to conclude, in a long, adroitly paced biographical essay, that Lubalin was a far more noteworthy and less commercially driven figure than he imagined when he threw out his old copies of U&lc. Unit Editions’ book, designed by Spin, is a gorgeous, meticulously reproduced compendium that does everything in its power to win over the unconverted to Lubalin’s cause.'
Designers + Books
The book’s main features include:
Hundreds of examples of Herb Lubalin’s work, many never before published.
Previously unseen photographs of Lubalin at work and play.
Long biographical text by Adrian Shaughnessy chronicling Lubalin’s career incorporating original research from primary sources, including interviews with George Lois, Seymour Chwast, Alan Peckolick, Carl Fischer, Steven Heller, and members of the Lubalin family.
Sophisticated and contemporary design and layout by Spin, paying subtle homage to Lubalin’s typographic legacy.
Produced in association with The Herb Lubalin Study Center at Cooper Union, New York, and with the active co-operation of the Lubalin family. Aimed at collectors, Lubalin fans, and anyone seriously interested in graphic design and typography,
Only previous monograph on Lubalin was published in 1985 – long out of print, it can be found online for hundreds of dollars.
Herb Lubalin: American Graphic Designer, 1918—81
Editors: Adrian Shaughnessy, Tony Brook and Alexander Tochilovsky
Author: Adrian Shaughnessy
Format: hardback with foiled typography
3/4th paper wrap with foiled typography
Packaged in a presentation box
Limited Edition Reward poster set
A unique set of eight posters, designed by Lubalin, is available as part of our Limited Edition reward.
The set consists of eight extremely rare 19" × 23" posters that were specially commissioned by the Herb Lubalin Study Center in New York.
We have 20 packs available as part of this covetable reward. Pledgers also receive the book, a set of five bookmarks, five postcards, three enamel badges, a folded poster and a copy of Herb Lubalin: Typographer [Unit 25].
Unit Editions – the publishers
Unit Editions is an independent publishing company, producing books for an international audience of designers and followers of visual culture. The company was formed in 2009 by Tony Brook, Patricia Finegan (both Spin) and Adrian Shaughnessy.
High quality design and production standards are partnered with insightful texts and informative commentaries to produce books on a wide variety of subjects that are either neglected or ignored by mainstream publishers.
To date Unit Editions has produced nearly 40 books and publications. Titles include: Paula Scher: Works (2017); Lance Wyman: The Monograph (2015) and Herb Lubalin: American Graphic Designer 1918–81 (2012).
Unit Editions books are only available through their website and a handful of specialist book shops. Our books are shipped postage free to anywhere in the world. Superior protective packing is used to ensure that books arrive undamaged, and all large format books are shipped with protective corners.
Risks and challenges
Unit Editions has successfully completed four Kickstarter campaigns to date, and is in the final stages of fulfilling the most recent campaign (Vaughan Oliver: Archive).
Unit Editions is hugely experienced in the production and delivery of books and publications of all kinds. We only use high quality suppliers (printers, binders, etc.) and we distribute globally on a daily basis.Learn about accountability on Kickstarter
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