About this project
We believe in the power of fitness to help women build strength and confidence to succeed in all aspects of their lives. We are committed to helping women feel confident and supported in their efforts with high fashion, high performance clothing designed to make them feel like superheroes.
But do we really need ANOTHER brand of activewear? YES! Most major active brands only make high performance women's clothing up through size 12. The average American women wears size 14. Superfit Hero is a size-inclusive brand of high performance activewear for women size XS-3XL. Join us on our mission to make fitness more inclusive, body-positive, and empowering for women.
Superfit Performance™ Leggings are designed to make you feel supported and confident so you can get the most out of your workout whether you are into running, crossfit, yoga or roller derby.
Superfit Performance™ Leggings are available in two styles (Diamond, above & Laser, below) printed in reflective silver. All leggings feature our signature Superfit Hero logo adjustable waistband.
We spared no expense with the design and fabrication of your leggings. We are using only the highest quality fabrics and every garment is hand made in the USA. We know that once you try Superfit Performance™ Leggings, you will feel the difference.
Each new collection will be inspired by Superfit Heroes from our community. We highlight inspiring stories of real athletes with photo and video features. Our first collection is inspired by the skaters of Angel City Derby Girls. If Hollywood won't give us female superheroes to admire, we will create our own!
We fitted and tested our Superfit Performance™ Leggings with a diverse group of athletes who put them through the paces in all types of workouts.
"These are the most comfortable pants I've ever worked out in." - Cris, size S, Crossfit
"They don't fall down when I move. I'm in love and want to live in them forever!" - Kate, size 3XL, running
"I loved them! No riding down and they didn't show sweat." - Ash, size L, Crossfit
"The best pants I've ever used in my life! Amazing for every day use and perfect for derby." - Lolo, size 2XL, Roller derby.
Build your own reward by adding these items to your pledge amount. Add-ons only available to US backers* with reward levels $35 and up:
- Leggings: Add $84 for each additional pair
- Shirts: Add $30 for each additional top of your choice
- Headband: Add $15 for each additional headband
You will be able to select your desired add-on items when we send the Kickstarter backer survey at the end of the campaign. Update your pledge level now to lock in these prices.
*Sorry, but international shipping fees prohibit us from offering add-ons to international backers. International backers will be able to add-on additional items during the survey process when the campaign ends.
You can count on our experience in sport and business to make Superfit Hero successful. As athletes ourselves, we are committed to making the highest quality performance clothing possible - for ourselves and everyone else. Our founder, Micki Krimmel, is an award-winning entrepreneur and marketing specialist. Her previous company was featured in The New York Times, Forbes, NBC Nightly News, and as one of Entrepreneur Magazine's Most Brilliant Companies of 2011 before being acquired in 2013.
Risks and challenges
We've done everything we can to make the production process as turn-key as possible once the Kickstarter campaign is complete. We've tested and perfected the fabric, the pattern, and the design of the leggings. We've secured professional, reputable vendors including our Los Angeles factory which has been in business for over 20 years. Unlike most Kickstarter campaigns, we have completed the most difficult work ahead of time. This is why we are able to ship your rewards in under 90 days.
Because we are working with multiple vendors, there is a risk for scheduling conflicts that could impact our timeline. We will address this risk with open and transparent communication - both with our vendors and our backers. We promise to continuously work to ensure the best customer experience possible. We understand that by backing our project you are placing your trust in us, and we will do everything in our power to exceed your expectations.Learn about accountability on Kickstarter
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