About this project
Cafflano® Klassic (Portable All-in-one Coffee Maker) is back to Kickstarter!!!
Unfortunately, our first Cafflano fund-raise project via Kickstarter didn't meet the goal in last July 2014, but we didn't have time to sit back and give up, thinking of 332 backers and continuous positive feedbacks and compliments from others who got to know about Cafflano® Klassic (a.k.a. Cafflano All-in-one Tumbler). We worked harder to make better product, applied feedbacks that would enhance the product and put much effort on optimizing all new Cafflano® Klassic design. As we have promised to our backers; Today, we are back at Kickstarter, opening up the second phase of Cafflano® Klassic!
1. Background of developing Cafflano® Klassic (Portable All-in-one Coffee Maker)
Cafflano® Klassic is a brand new concept of patent-pending coffee maker. Anyone who sees this product would instantly figure out what it is all about and miss why he/she hasn’t thought of this idea before. It is that much simple and intuitive, yet innovative, which has never been introduced in the world.
CEO of BEANSCORP and the inventor of Cafflano® Klassic, Hansang Yoon, was just an ordinary businessman who loved coffee, enjoying 3, 4 cups a day. Although he was a coffee lover, he didn't want to spend too much on an espresso machine nor capsule coffee machine that were too expensive and not handy. Purchasing and handling all different components of brewing kit were also too much hassle for him. Furthermore, spending 15~20 bucks a day at franchise coffee shops was just too much. So, he began to ideate a SIMPLE and AFFORDABLE coffee maker that is PORTABLE, can be used ANYTIME and EASY-TO-USE. That was the start of Cafflano® Klassic!
2. Evolution of Cafflano® Klassic
3. Cafflano® Klassic on media
Thanks to the Kickstarter campaign, we have got some attentions from media, bloggers and coffee lovers from the world!
4. Upgrading & Materializing Our Vision
We had a couple of issues with the first and second mock-up versions of Cafflano® Klassic. It was little heavy for some users to carry around and a bit over-sized tumbler made grinding uncomfortable for some users. We rectified the above issues by applying simpler design, reduced and optimized the number of components, shorten its height and lengthened foldaway hand-mill.
With Cafflano® Klassic, we would like to achieve the followings;
4.1 Specialty Coffee : Giving users freedom of choosing any specialty coffee
4.2 Economic - Help users enjoy better coffee at cheaper price
4.3 Portable - Enjoy coffee anytime, anywhere
4.4 Convenient - Handy & simplest way to prepare a cup of joe
4.5 Eco-friendly - no electric power, disposable filter & cup required
5. Material Review
6. Success at 13th Seoul International Cafe Show (20~23rd Nov 2014)
Although we were confident of Cafflano® Klassic itself, we were not so sure how much end users would like it. We gradually gained confidence with positive feedbacks, encouragement and compliments from partners and companies we are under discussion, but enthusiastic praises from the crowds at Seoul International Cafe Show put an end to our skeptical thought. Coffee lovers were waiting for the product like Cafflano® Klassic! Cafflano® Klassic was one of the top items at Seoul Cafe Show 2014, which got great attentions from visitors.
7. Current Status
Our previous Cafflano® Klassic video clip uploaded on YouTube made decent market buzz among coffee lovers (over 3,000 views without any marketing activities) and led people to send us query emails for purchasing. We are currently discussing business opportunities with dozens of renowned companies in Europe, USA, Canada, Japan and Asia-Pacific countries such as Australia, New Zealand, Singapore and Indonesia and getting ready for volume production in coming January 2015.
We are also working on the Cafflano® mini, Cangrinder and other Cafflano® lines of product and expecting to produce in 2015.
8. Our Past and Plans
Feb 2013 : Started designing Cafflano® Klassic and Cangrinder
Nov 2013 : First mock-up Cafflano® Klassic
Feb 2014 : First mock-up Cangrinder
Apr 2014 : Second mock-up Cafflano® Klassic
Jun 2014: Kickstarter campaign started
Jul 2014: Kickstarter campaign ended
Aug 2014: Started upgrading Cafflano® Klassic
Sep 2014: New design of Cafflano® Klassic
Oct 2014: Third mock-up Cafflano® Klassic
Nov 2014: Cafflano® Klassic Engineering Sample (ES)
Nov 2014: Participated in Seoul Cafe Show 2014
Dec 2014: Cafflano® Klassic Commercial Sample (CS)
Jan 2015: Kickstarter come back
Jan 2015: Start mass production of Cafflano® Klassic
Feb 2015: Cafflano® Klassic sent to Proud Backers
9. Cafflano® 'One Team' & Friends
- Seung Gu Kim, CFO (left) : CPA, Kyungpook National Univ., Former member of Korea Technology Transfer Center, Venture Capitalist
- Han Sang Yoon, CEO (center) : SungKyunKwan Univ., Former CEO of Ilchang Precision, Inventor & engineer of Cafflano® products
- Stephen Kim, Director, APAC (right) : Arizona State Univ., Former Bechtel Corp., Former Head of Sales of RealNetworks India & SAARC
- Justin Ahn, Director, EMEA (left) : Dongkuk Univ., Former Samsung Electronics Regional Marketing in London, U.K., Former Sr Marketing Manager of Fairchild Semiconductor, EMEA.
- Yong Eun Kim, Director, America (right) : SungKyunKwan Univ., Former Samsung Electronics Regional Marketing in America, Former Sr. Director of Fairchild Semiconductor San Jose, CA.
Risks and challenges
Although we have been vigorously working under the vision of making coffee lovers smile with a single coffee brewing kit that is simple, portable, and eco-friendly; there are risks and challenges to consider as with any project.
Since Cafflano® Klassic is a brand new concept of grinding whole beans and brew to drink right away, educating users the merit of manually grinding fresh whole beans is a bit challenging.
Grinding whole beans with hand-mill grinder may require some effort, but we believe soothing coffee aroma wafted while grinding will surely compensate the effort and make users happy. Also, we are proposing alternative grinding setup and positions for easier grinding (putting grinder and filter dripper into drip kettle to grind and etc.).
We have already completed reviewing all aspects of the new Cafflano® Klassic and optimized the product; and believe we have made a coffee maker that can make all coffee lovers happy!Learn about accountability on Kickstarter
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