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$1,871 pledged of $21,000 goal
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By Billie Smith
$1,871 pledged of $21,000 goal
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About this project

This is a story worth telling.

It was written by published poet and native Scotsman, Norrie Smith who came to the states in 1977 after attending the Duncan Jordanstone College of Art and Design. Now deceased, Norrie wrote McTavish for his his sons.

It's a great story with intriguing Scottish characters that lend themselves to launch a successful merchandising line. It has been edited and illustrated and is ready to format for publishing.

McTavish and Allie
McTavish and Allie

Why will it be successful?

It's all in the marketing. McTavish will go to Scottish highland games in Florida and beyond to reach those interested in Scottish culture. Because of the many characters in the book, the merchandising line we hope to launch will be endless. Money made will be reinvested into subsequent printing and merchandise production.

During my newspaper career at the Tampa Bay Times (Florida's largest newspaper), I was tagged to develop a product that targeted 18-30 year-old readers. My team launched tbt* which became the fastest growing free daily newspaper in the United States. A lot of its success had to do with understanding your niche market and going after them. I have a strong belief in my abilities to find people who want a product and get that product to them.

I have written a business plan, developed a 1-3 year budget and pulled together my target market information: gift shops in Florida, the UK and highland game dates and locales.

What's all that money going for?

Printing and storage of 2500 copies of the book, recording and pressing the narrative CDs, final illustrations, trademark, copyright and ISBN costs, marketing events and materials, and customized tee shirts. 

Risks and challenges

Since the book is written and edited, the remaining pieces are formatting the illustrations with the text and putting it in an electronic PDF for printing. I am already working with an artist to accomplish that objective. One obstacle would be that shipping could be delayed but I plan to keep my backers updated.

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    Pledge $1 or more About $1.00

    If you like this project enough to contribute even a dollar and are willing to leave us your phone number, you can expect a call of appreciation from us.

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    Pledge $10 or more About $10

    Thank you for caring to support this amazing project! Your wonderful contribution will be recognized with a thank-you card from McTavish.

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    Pledge $25 or more About $25

    Gracious contributor, your support and kindness is greatly appreciated and we are excited to send you a hard-bound copy of McTavish the Haggis with a narrative CD.

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    Pledge $50 or more About $50

    Doubly gracious contributor, we are overwhelmed. A hard-bound copy of McTavish the Haggis with a narrative CD and a McTavish the Haggis tee shirt will be arriving on your doorstep. Please state size for your shirt.

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    Pledge $100 or more About $100

    Someone who supports us this much is in for a treat. Your kind of encouragement deserves, in addition to a hard-bound copy of McTavish the Haggis with narrative CD and a McTavish the Haggis tee shirt, a 2015 calendar. Please state your tee shirt size. (Calendar delivery in November 2014 -- just in time for holiday giving)

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    Pledge $1,000 or more About $1,000

    You believe in an effort that will go farther than a book publishing project. You have the vision to see that McTavish could be the next Winne-the-Pooh; Scottish-style. We will document our highland game presentations and in addition to the a first-run copy and CD, a tee shirt and calendar, you will also receive a scrapbook of photos from our 6 months on the road with McTavish.

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Funding period

- (30 days)