To make sure backers get enough cool, new stuff for Paranoia.
Originally, the stretch goals listed on the Kickstarter page unlocked at £20K intervals. About halfway through the campaign, some backers shared concerns that the intervals were too ambitious. That's when we decided to automagically unlock three stretch goals. Our aim was to respond to backers' concerns and make sure there are plenty of products for your pledge.
Recently, we made another change and made it much easier to reach the next stretch goal (it went from £100K down to £60K). Again, this was to make sure backers got their money's worth while trying to capture the energy from being 'that close' to a new unlocked goal.
While changing stretch goals can be a bit confusing, in the end, backers are getting more for their pledge – and that's a good thing.