About this project
Thank you for checking out my Kickstarter! My name is Magnolia Barrett and I am the founder of Namaste Training Solutions (NTS). NTS is an educational technology startup designed to help Yoga Teacher Training Schools offer their students a hybrid (part online, part in the classroom) learning experience.
Before I get into the specifics, I want to explain why the concept of "Namaste" is central to my business.
The gesture "Namaste" relates to the idea that there is a Divine spark within each of us. Years ago, one of my yoga teachers translated Namaste as meaning: "I honor the light in you, that is the light in me." The sentiment moved me and has given me strength through the best and worst times of my life. Namaste is about our connection to all living things and also a reminder that there is a spark within each of us that can't be blown out. I want this company to give future yoga teachers tools that facilitate the stoking of that fire in others. That goal is at the center of NTS, an educational platform that I truly believe will allow Teacher Training Schools to provide their students with the best educational experience possible.
Let me break down my idea in the simplest of terms.
People in the West love their yoga. A 2012 report from IBISWorld indicates that yoga studios are one of the fastest growing industries in the US. Chances are, you have at least tried yoga and if not, you have friends that love it. Yoga's explosion in popularity has corresponded with a similar rise in Yoga Teacher Training Programs (YTTP). To become a yoga teacher, individuals must complete a 200-hour yoga teacher training. The Yoga Alliance sets the industry standard for Yoga Teacher Trainings and provide schools with an educational criterion that must be met to get their stamp of approval.
Body Contortion 101 you're thinking? Not even close. Believe it or not, more than 35% of the 200-hour training is spent on teaching non-physical aspects of yoga teaching. The Yoga Alliance specifies that a significant portion of training is spent on anatomy, physiology, yoga philosophy, traditional texts, ethics, yoga lifestyle, business principles, and knowledge about traditional yoga techniques.
Namaste Training Solutions (NTS) will be an online learning management system designed to be a cornerstone of Yoga Alliance’s credentialed 200-hour yoga training and provide interactive, assessment-based online yoga education based on researched and proven best adult learning practices. NTS's online video yoga curriculum library will have 50+ hours of training. Schools can build custom programs that align with not only the most up to date educational standards, but their studio's unique style as well.
•Economical: Schools save on overhead costs and online training is more efficient, wasting far less time and resources than conventional in-studio training. NTS will reward studios and schools with bulk pricing, monthly specials, and cash discounts.
•Flexibility: Hybrid courses are attractive for busy working adults who need flexibility for their yoga training.
•Customer Satisfaction: Research shows that 55% of adult learners prefer a blended learning approach to both traditional classroom and pure online instruction.[1,]
•Simplify: NTS is designed to align seamlessly with Yoga Alliance guidelines and allows studios to streamline and simplify the YA certification process.
•Educational Standards: Firmer regulation is becoming standard practice and already, 14 states have implemented more stringent vocational standards for yoga teachers. NTS will be aligned with the most contemporary approved training standards and designed to bridge the gap between YA credentialing standards and contemporary cries for more curriculum accountability.
The Next Step
To bring this dream into fruition, I need to develop the curriculum, shoot the videos, edit the videos, and purchase learning management software to get the system up and running. This Kickstarter will be used for shooting costs, editing equipment, six months of learning management software, and pay for three months of the online system for e-commerce.
If you have any questions about the specifics or are interested in getting involved, please do not hesitate to contact me at email@example.com.
Thank you again for your time, attention, and energy!
Risks and challenges
I do not know everything about yoga and I am not an expert (yet) on the curriculum but I have training that makes me confident I can figure it out. I am lucky enough to have a strong network of inspiring and knowledgeable yogis that spans from Hawaii to New Hampshire to draw on and get feedback from.
My goal is to shoot and edit the first 12 hours of video by this fall. It is important to me that the video curriculum is of high quality and part of funds raised from this kickstarter will be used to hire someone to shoot the video curriculum with a high quality HD camera. Once I have the footage, it needs to be edited. The video lesson plans are central to NTS and in order for my business to be sustainable, I need the software and equipment to edit on my own. I love editing, but it is time consuming and hard work. It is hard for me to anticipate the time it will take to research, shoot, edit and get the lesson plans online. That said, I have made lifestyle changes that are allowing me to commit most of my time to this and I am deeply passionate about this work. I am aiming for late fall and I will be keeping the channels of communication open with the Kickstarter community on how it is going!
The Kickstarter will also be used to cover the cost of the learning management software for six months and pay for three months of the online system for ecommerce. The learning management software can be difficult to navigate but I am fortunate enough to have headed technical support for a small educational technology company based out of Hawaii. I have spent a lot of time walking customers through technological problems and so the learning curve there has already begun for me.
This is going to take a lot of work. I am 100% dedicated to putting in my own energy and passion but I am going to need to expand and build a team to move forward. This Kickstarter is going to help me build the bones of the company so that I can attract individuals who share my vision of providing the most high quality and interesting education possible to yoga teachers of tomorrow.
If you have any questions about the specifics or are interested in getting involved, please do not hesitate to contact me at firstname.lastname@example.org!
Thank you again for your time and attention! Namaste.Learn about accountability on Kickstarter
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