In the original campaign we had various early bird offers that were all taking up by the original backers. In our updates to the backers we had said there would be more early bird offers to ensure that they did not lose out. However, when we came to relaunch we decided to offer the original backers a free gift instead to ensure that they didn't lose out to new backers. I apologise if anyone feels cheated, but with the free shipping and the gift I hope original backers will feel suitably rewarded.
And we have the details of the original backers, so no cheating!!!