We are Karina and Carlos Mendez parents of Chico and Deeohgee, a Wheaten Terrier and Mini Schnauzer. In 2012, we started a little company and named it after them: Chico&DOG.
The idea for Chico&DOG started around 2009, when Chico was a little puppy. We bought collars and harnesses, but they all were rough and didn’t seem comfortable. They looked more like a product for farm animals not for a loved house pet. So I started drawing a bunch of ideas
I’ve had dogs all my life, big and small. But Chico, our Wheaten Terrier, was the first dog I got as an adult and one I felt fully responsible for. He became my little canine son.
DeeohGee is the oldest. This year he turns 11. Even though he started as Karina’s dog, he couldn’t be more loyal. He’s been my little partner in crime. He’s up with me in the middle of the night when I work on product ideas. I’ve even casted him for sizing.
In 2009 I graduated from Art Center College of Design with a BS in industrial design. I’ve been a freelancer and a staff designer for Samsung electronics, Belkin, and many other consultancies.
Taking the experience I’ve gained in product development I launched Chico&DOG in 2012 with the goal of making products that were useful, comfortable and appealing. Our launch model was the “Vest” harness and leash.
It was featured in bark magazine among others to great reviews!
"..Innovative..." - The Bark
"...Simple and elegant..." - CapatPlay
Today, we're excited to introduce you to Deetach™; a simple to use dog accessory system that is strong and beautiful.
Deetach is great because it’s comfortable, all the accessories are specifically designed to fit each other beautifully and to install them is just a snap.
The harness is composite of different layers of materials. The exterior is made of weather resistant south American leather. The interior is lined with real suede for comfort. The belt is made of 1/16th, thick hide leather stitched and riveted for safety. All metal parts are made of corrosion resistant stainless steel and the stitching is made of high strength nylon.
But what makes Deetach great isn’t just it’s contemporary style, but that it’s designed around everyday activities you do with your dog: You wanna go for a walk? just attach the leash! Wanna carry treats? attach the treat carrier! It’s late out? attach in the light unit for visibility! It gets cold? Attach on the shearling coat to keep your pooch toasty!
We will be making the Deetach System for extra small, small and medium
dogs to start. If the product proves successful, we'll be making larger
versions for bigger dogs in the future.
To select the correct size of harness, please measure your dog's chest in inches as shown in the graph below...
Made of white vinyl. The Chico&DOG sticker can go on your car or on your laptop.
Made of 100% leather. The keychain once cut to shape, will look like the 3d rendering using 1" the leather strips (on the right) and accented by Nylon stitching.
These stylish shirts will let everyone know how you feel about your dog from a block away :)
The only way to bring Deetach to life is with your help. We think that there are many people just like us that would love to have high quality, well designed American dog products, but without your help, Karina and I can't do it alone.
With the money we plan on buying materials and hire a factory to make our first product batch. We already have lined suppliers and a local factory here in our city of Burbank that has agreed to make the units.
We are looking forward to your support and hope that you can share this video with all your friends and family, specially with other dog lovers.
Risks and challenges
We currently produce harnesses at low volume. If the project is successfully funded, we will have to supply product to over 100 customers in a period of a month. There are a few issues that might arise and want you to know...
1/ Our product is American made, but some raw materials are imported.
We are sourcing our LED electronics unit from China, and our leather from South America. This might present a delay but we will do all in our power to get it here on time.
2/ Leather wholesaler might be out of a leather.
Our supplier sell to the fashion industry in Los Angeles. An issue might arise that they might run out of our chosen leather type. If this is the case, we will special order, which will take around 6-8 weeks for us to receive the leather.
3/ Deetach design might vary slightly for mass production.
In the interest of function and manufacturability, some design details are likely to change. However, the general look and quality of the product would be the same. In other words, if you like what you see in our pictures, i'm sure you'll love the final product :)
Worst case scenario, the product takes longer to get to customers' hands. However, we are confident this won't be an issue as we have formed relationships with local manufacturers and suppliers that have the capability of producing 1000's of units per month.
Notes on Safety:
1/Deetach isn't design for dogs that excessively pull.
While our product can hold a dog safely in place, excessive pulling will deform the shape of the Deetach harness overtime.
2/Deetach isn't a toy.
We use stainless steel and high grade leathers for durability. This might present a chocking hazard for a dog that chews and tries to eat the harness.
3/Deetach is for animals.
This goes without saying :)
THE POPULAR: A Deetach Harness (XS, S, or M), the matching 4' leash, x2 clip-on
Deetach light (one for the dog, one for the leash for maximum
visibility), a clip-on pouch for carrying treats and the keychain and sticker.
ALL IN: Our entire Deetach system. A Deetach Harness (XS, S, or M), the matching 4' leash, x2 clip-on
Deetach light (one for the dog, one for the leash for maximum
visibility), a clip-on pouch for carrying treats and a high-end coat made of sheepskin. Also included is a shirt and a sticker.
THE CAMERA 'RUVS YOU: One hand delivered system and 1 hour photoshoot of you and your dog anywhere in Southern California. Plus you'll have a couple photos on our social media and website at www.ChicoandDOG.com
STORE SPECIAL: Wanna be the first store in your city to carry Deetach? Select this reward and you'll get x10 Deetach Harness (XS, S, or M), x10 Leashes, x20 clip-on Deetach lights plus a bunch of cool stickers :)
HOLLYWOOF SPECIAL: You'll receive the entire system and 2 hour photoshoot anywhere in the USA. Plus a book with the photos shot, 2 poster prints of you and your pup (13x19) and your best shots shared on the front page of www.ChicoandDOG.com and all social media.