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pledged of $150,000pledged of $150,000 goal
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Funding Unsuccessful
The project's funding goal was not reached on Fri, October 9 2015 3:07 PM UTC +00:00


Bubble Shake Magazine originated in Charlotte, North Carolina. It is an urban hip-hop fashion magazine presented by Music Pusher Entertainment which features the hottest known and upcoming models in the industry. Bubble Shake Magazine gives the public an up close and personal look into the lives of models. It informs the public on how the entertainment industry affects the lives of models. Our magazine is trying to build a driving force in the urban, runway and hair modeling industry; as well as the music world. We have been promoting all over the Internet and with other magazines. We provide stories and interviews on the known and forthcoming models as well as mainstream local artists and musicians in the industry trying to make their mark on the planet. We do stories about hair; nails, photography and modeling. We also provide fascinating stories and information about cars, model castings and music. A new issue of Bubble Shake Magazine is available every 2 months until further notice.


Bubble Shake Magazine has over 1M website views and has played over 10,000 different artists on the Bubble Shake Radio Show; which has over 40,000 listeners.

Social Network

Myspace, twitter, Facebook, YouTube. etc. 1m

Over 100,000 friends all over the web with over 1Million views Over 500 interviews with over 1000 subscribers.

The statistics get greater every day! Bubble Shake Magazine has networked and interviewed with artists, models and companies in New York, California, Atlanta, Florida, North Carolina, South Carolina, Alaska, Maryland, Philadelphia, Canada, United Kingdom, Tennessee, Denver, Virginia, Texas, Boston, Michigan, New Jersey, Minneapolis and Germany. All of the networking and contacts available through Bubble Shake Magazine will benefit your company by providing great promotion and advertising to the targeted market-the urban and underground hip-hop audience.

The initial objectives of The Group are as follows:

  1. To raise seed capital of $150,000 to ensure publication by month two and to establish a cash reserve to market subscriptions.
  2. To have 90,000 subscribers by the end of year one through direct sampling and marketing.
  3. To have an additional 50,000 subscribers by the end of year one through organizational sales.
  4. To have 10,000 more two-year subscriptions sold.
  5. To publish two 36 page issues initially with press runs of 50,000 promotional copies each.
  6. To go to 48 pages by issue number three and increase press runs to 75,000 promotional copies.
  7. Increase to 100,000 promotional copies in issues five and six.
  8. Increase average ad page cost from $1,819 to $2,618 by the end of the first year.
  9. To sell an average of 17.5 ad pages per issue throughout year one.

Keys to Success

The keys to success are:

  • Attaining targeted circulation levels.
  • Controlling costs while spending the maximum on subscription marketing in year one.
  • Carefully monitoring response rates of all media executions.
  • Follow-on marketing of two to four book titles in the first year.
  • Attaining targeted advertising sales revenues.
  • Having quality editorial content in each issue.
  • Making all production and distribution dates in a timely fashion for each issue.

Start-up Summary

The following tables and chart outline our start-up requirements and needed funding.

Equity investment in the company is now being made available to outside investors for the first time. The purpose of this investment is to raise the needed "seed" capital to launch the magazine. An initial Private Placement offering to raise from $150K to $375K is in progress. The minimum amount of the offering would be sufficient to publish the new issue in 2015/ 2016. Money raised in excess of the minimum will enable full-scale sampling and marketing of subscriptions. It is possible that no further investment may be needed. However, it cannot be assured that additional capital will not be required in the future or that sufficient capital will be available to continue publication.

We anticipate buying back the outside investment in year three for $1.5 million.


The Bubble Shake Publishing "Bubble Shake" magazine. The magazine is high gloss, 64 pages, contemporary in look and appeal. Quality art content is the constant goal. The magazine will be entertaining and newsworthy and thought-provoking. It will appeal to a broad artist and models readership. No magazine like it is available today.

The Group Publishing will also publish softcover and hardcover books. Certain titles will be published in softcover "trade" size. Others (called "booklets" in this plan) will be similar to "paperback" size. Contemporary Arts themes will prevail, particularly those that deal with the demands placed on both business and family life by today's business climate.

Market Analysis Summary

The target market is broadly based and is defined as the model and music business person at all levels in any organization.

Market segments are defined by organizational affiliation.

Media strategy and execution may vary by segment.

Marketing Strategy

New subscriptions are both sample and media based. Sampling will be done to both known arts organization members and to artist mailing lists. Several of these databases are already available to The Group. "Artists In Business" has access to a list of 100,000  business leaders. All will be sampled with the magazine.

Sample runs will be: 50,000 issues on the first and second runs, 75,000 issues on the second and third runs, and 100,000 issues on the fifth and sixth issues of 2016. All cost associated with these sampling programs are included in the advertising and promotion budgets for those months. A total of $362,000 will be spent on direct mailed sampling geared to subscription.

In alternate months, print media will be used. Bubble Shake publications will be employed. "That Slash" magazine "stunnaz" magazine, and "Brand Life Today" will have the early insertions. As subscription base grows general interest media will be used later in the year. "Inc." magazine and "Business Week" are likely choices.

Finally, sales to Arts supply and retail bookstores through magazine distributors will also be accomplished. Key distributors have already expressed interest in the publication.

All sales projections through this multi-channel approach will reflect the different pricing and margin considerations pertinent to each.

Pricing Strategy

The "Bubble Shake " magazine will sell for $9.99 per single issue on the newsstand.

  • A one-year subscription is $16.95.
  • A two year subscription is $29.95.
  • "Trade" soft-cover books will sell for $14.95.
  • Paperback size "booklets" will sell for $9.99.
  • Future hardcover books will sell for $19.95 to $22.95. No hardcover sales are projected in this three year plan.

Sales Strategy

Our combined sales strategy of sampling, direct mail, and organizations will result in the following first year sales goals:

  • 90,000 one-year subscriptions.
  • 50,000 one-year subscriptions through organizations.
  • 10,000 two-year subscriptions.

Four book titles are factored in in the second half of the year. Two are "trade" and two are "booklets." Sales goals are modest.

Pricing Strategy

The "Bubble Shake" magazine will sell for $9.99 per single issue on the newsstand. A one-year subscription is $16.95. A two year subscription is $29.95. "Trade" soft-cover books will sell for $14.95. Paperback size "booklets" will sell for $7.95. Future hardcover books will sell for $19.95 to $22.95. No hardcover sales are projected in this three year plan.


Important milestones are:

  • Raising "seed" capital.
  • Publishing magazine by February.
  • Launching subscription marketing programs.
  • Achieving subscription goals.

Risks and challenges

Break-even Analysis

This break-even analysis is applicable to the early 2016 time frame only. Key fixed costs represent the "burn" rate prior to major acceleration of marketing plans. Thus, if subscriptions didn't flow in as planned this represents the point at which the company could continue to survive without increasing marketing. In that event, management could "buy" time to raise additional capital.

Break-even Analysis
Monthly Units Break-even 7,584
Monthly Revenue Break-even $92,759
Average Per-Unit Revenue $12.23
Average Per-Unit Variable Cost $2.44
Estimated Monthly Fixed Cost $74,223

Projected Profit and Loss

We expect net income to near $1 million in year one and $2.4 million in year three. Net profit margins will improve as subscriptions mature and marketing costs decrease.

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