Risks and challenges
The risks of Sogu not reaching its goals are minimal because Sogu 1.0 coolers are ready to be manufactured now. Although we have made several improvements in the Sogu 1.0 design, we started this campaign to help with the tooling costs of our next Sogu 2.0 cooler design which will increase the adaptability of the Sogu 1.0 design and the added features will not make it more difficult to manufacture.
Our partner, the original manufacturer of the predecessor to the Sogu 1.0 cooler, will be running production for us and shipping the coolers to our base in San Antonio, Texas for us to distribute to our customers throughout North, Central and South America. We have confidence in our partner running our production because they have a proven track record and we have in place several Legal Agreements and a Business Partnership on the new Intellectual Property that we have developed, which is all drawn up having Texas, USA as the legal jurisdiction for any issues that may arise.
The present capacity for one shift is 50,000 units per month so we should not have any issues with production capability. The most economical shipping costs are by sea, which means up to 45 days for us to take delivery of manufactured products. This long lead shipping time is our only concern going forward, however, we also have other faster means of expedited shipping available at a slightly higher cost. We will implement the costlier shipping methods, at no further cost to Backers, if it means maintaining quality customer service, should the need arise. We have also made arrangements with a local injection molding supplier to run production if the demand is strong.
The people working for Sogu Cooler have many years of experience delivering products to consumers and Original Equipment Manufacturers. Most of us are veterans of industry and each have strengths in areas where others on the team may have weaknesses. Sogu is truly a team effort and you Backers will become part of our team when you back our campaign. When Sogu succeeds, we all succeed!
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