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The Sogu Cooler for 1.0L to 1.5L Bottles. Keep it Cool! project video thumbnail
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$1,293 pledged of $60,000 goal
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All or nothing. This project will only be funded if it reaches its goal by .

By Michael Van Steenburg
$1,293 pledged of $60,000 goal
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All or nothing. This project will only be funded if it reaches its goal by .

What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

55b08988dacdf037644667197db43236 original

Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

About this project

Our Logo!
Our Logo!

 

Sogu has begun our Kickstarter Campaign in order to raise the funds necessary for the new tooling required for the Sogu 2.0 cooler that will have subtle design changes from the original patented Sogu 1.0 bottle cooler.  The new design changes will enable the Sogu 2.0 cooler to accept a wider variety of 1.0 to 1.5 liter (40 oz) bottle sizes that are common in North, Central and South America.

Our Sogu 1.0
Our Sogu 1.0

All Sogu products feature a Loyalty Upgrade policy in which current owners of Sogu products receive a 40% discount off of the retail sales price anytime they wish to upgrade from a previous Sogu product version to the latest Sogu product version. To claim the 40% discount, just send the older version Sogu product back to us or bring it with you into any one of our future Sogu retailers and immediately receive your Sogu Loyalty discount at checkout. Sogu will then recycle every one of the older product versions received into our new Sogu products in order to minimize waste, reduce future costs and help our planet.

Sogu 1.0s Waiting for Their New Owners!
Sogu 1.0s Waiting for Their New Owners!


The original Sogu 1.0 cooler was targeted only at 1.5 liter plastic water bottles available in Turkey.  When we brought Sogu 1.0 back from Turkey to North America, we found that it would easily accept most 1.0 to 1.5 liter plastic water and soda bottles along with many glass bottles that are manufactured by beer, wine and champagne manufacturers in this part of the world.  In order to improve the fit of these widely varied bottle types, we decided that we should make some evolutionary design changes to the original Sogu 1.0 cooler.

Our Sogu 2.0
Our Sogu 2.0

The Sogu 2.0 design changes that we will be making include new branding that is more friendly to the Americas markets, a change to the bottom cover that enables various height bottles to fit more snugly against the inside top of the Sogu Cooler and very subtle aesthetic design changes to the handle. All of these new design changes will not drastically change the overall look of the original Sogu 1.0 cooler design but they will truly enhance the functionality even more.

Our Sogu 1.0 In The Mold
Our Sogu 1.0 In The Mold

We also have many ideas for the future on how to increase the length of cooling time available along with more design ideas for other size Sogu Coolers that fit both larger and smaller diameter bottles.  Those future ideas and more are covered in detail in our new patents we have filed...secret secret!

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Sogu Cooler has partnered with BackerClub and their followers to help get the word out about how great the Sogu Cooler is and how nobody should be without one!
Sogu Cooler has partnered with BackerClub and their followers to help get the word out about how great the Sogu Cooler is and how nobody should be without one!

 

Sogu Cooler has joined forces with BackersHub to reach out to their great followers and share our KickStarter campaign with them.  Check out BackersHub.com by clicking on the image above.
Sogu Cooler has joined forces with BackersHub to reach out to their great followers and share our KickStarter campaign with them. Check out BackersHub.com by clicking on the image above.

 

Risks and challenges

The risks of Sogu not reaching its goals are minimal because Sogu 1.0 coolers are ready to be manufactured now. Although we have made several improvements in the Sogu 1.0 design, we started this campaign to help with the tooling costs of our next Sogu 2.0 cooler design which will increase the adaptability of the Sogu 1.0 design and the added features will not make it more difficult to manufacture.

Our partner, the original manufacturer of the predecessor to the Sogu 1.0 cooler, will be running production for us and shipping the coolers to our base in San Antonio, Texas for us to distribute to our customers throughout North, Central and South America. We have confidence in our partner running our production because they have a proven track record and we have in place several Legal Agreements and a Business Partnership on the new Intellectual Property that we have developed, which is all drawn up having Texas, USA as the legal jurisdiction for any issues that may arise.

The present capacity for one shift is 50,000 units per month so we should not have any issues with production capability. The most economical shipping costs are by sea, which means up to 45 days for us to take delivery of manufactured products. This long lead shipping time is our only concern going forward, however, we also have other faster means of expedited shipping available at a slightly higher cost. We will implement the costlier shipping methods, at no further cost to Backers, if it means maintaining quality customer service, should the need arise. We have also made arrangements with a local injection molding supplier to run production if the demand is strong.

The people working for Sogu Cooler have many years of experience delivering products to consumers and Original Equipment Manufacturers. Most of us are veterans of industry and each have strengths in areas where others on the team may have weaknesses. Sogu is truly a team effort and you Backers will become part of our team when you back our campaign. When Sogu succeeds, we all succeed!

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  1. Make a pledge without a reward

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    Pledge $1 or more About $1.00

    Thank You!

    A big thank you to all of you awesome Kickstarter's. Every dollar counts. You guys are incredible!

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    Pledge $14 or more About $14

    ONE Sogu 1.0 Pre-Production Edition

    Our Pre-Production Sogu 1.0 for 1.5L bottles in the first pre-production color of gloss white.

    Retail $19.99

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    ONE Sogu 1.0 Backer Edition

    The Backer Edition Sogu 1.0 for 1.5L bottles is light gray in color with the Sogu logo on each side. This color is not available to the general public at the current time. The bottom cover identifies the Backer Edition as a limited release with a Thank You message to Backers.

    Retail $19.99

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    Pledge $26 or more About $26

    TWO Sogu 1.0 Pre-Production Editions

    Two of our Pre-Production Sogu 1.0 coolers for 1.5L bottles in the first pre-production color of gloss white.

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    Pledge $28 or more About $28

    ONE Sogu 1.0 Signature Edition

    The Signature Edition Sogu 1.0 for 1.5L bottles is light tan in color with the Sogu logo on each side. This color is not available to the general public at this time. Only to KickStarter Backers. The bottom cover identifies the Signature Edition as a limited edition release with a unique message to Signature Edition backers. We will also ship to you free of charge the next Sogu 2.0 Cooler before it is available for retail sale which is expected to be within 4 months after our Kickstarter Campaign ends.

    Includes:
    • Sogu 2.0 Cooler
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    Pledge $30 or more About $30

    TWO Sogu 1.0 Backer Editions

    Two of our Backer Edition Sogu 1.0 coolers for 1.5L bottles that are light gray in color with the Sogu logo on each side. This color is not available to the general public at this time. Only to KickStarter Backers. The bottom cover identifies the Backer Edition as a limited release with a Thank You message to Backers.

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    Pledge $35 or more About $35

    ONE Sogu 1.0 Founder Edition

    The Founder Edition Sogu 1.0 for 1.5L bottles is metallic silver in color with the Sogu logo on each side. This color is not available to the general public at this time. Only to KickStarter Backers. The bottom cover identifies the Founder Edition as a limited edition release with a special Thank You message to Founder Edition backers. We will also ship to you free of charge the next Sogu 2.0 Cooler before anyone else can buy one, even Signature Edition Backers, which is expected to be within 3 months after our Kickstarter Campaign ends. You will also be able to keep track of the development progress on the next Sogu 2.0 with exclusive access to our Founder Edition group Progress Newsletter email.

    Includes:
    • Sogu 2.0 Cooler
    • Sogu Progress Newsletter
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  9. Select this reward

    Pledge $54 or more About $54

    TWO Sogu 1.0 Signature Editions

    Two of our Signature Edition Sogu 1.0 coolers for 1.5L bottles that are light tan in color with the Sogu logo on each side. This color is not available to the general public at this time. Only to KickStarter Backers. The bottom cover identifies the Signature Edition as a limited edition release with a unique message to Signature Edition backers. We will also ship to you free of charge the next Sogu 2.0 Cooler before it is available for retail sale which is expected to be within 4 months after our Kickstarter Campaign ends.

    Includes:
    • Sogu 2.0 Cooler
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    1 backer
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    Pledge $65 or more About $65

    TWO Sogu 1.0 Founder Editions

    Two of our Founder Edition Sogu 1.0 coolers for 1.5L bottles that are metallic silver in color with the Sogu logo on each side. This color is not available to the general public at the present time. Only to KickStarter Backers. The bottom cover identifies the Founder Edition as a limited edition release with a special Thank You message to Founder Edition backers. We will also ship to you free of charge the next Sogu 2.0 Coolers before anyone else can buy one, even Signature Edition Backers, which is expected to be within 3 months after our Kickstarter Campaign ends. You will also be able to keep track of the development progress on the next Sogu 2.0 with exclusive access to our Founder Edition group Progress Newsletter email.

    Includes:
    • Sogu 2.0 Cooler
    • Sogu Progress Newsletter
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    Pledge $72 or more About $72

    SIX Sogu 1.0 Pre-Production Edition

    Six of our Pre-Production Sogu 1.0 for 1.5L bottles in the first pre-production color of gloss white.

    Retail $19.99 Each

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    Pledge $140 or more About $140

    TWELVE Sogu 1.0 Pre-Production Edition

    Twelve of our Pre-Production Sogu 1.0 for 1.5L bottles in the first pre-production color of gloss white.

    Retail $19.99 Each

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    Ships to Anywhere in the world
    0 backers
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