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Concept Photography is possibly the least understood and most sought after tool for the modern Photographer. An In-depth and fun guide
65 backers pledged £2,582 to help bring this project to life.

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Concept, Levitation and Freelensing.  The HOW, WHERE & WHY

I shoot images that are displayed in businesses and homes both in England and abroad. What makes my story unique?  What makes my images different?  They usually feature a simple or complex 'concept' element.  The Images themselves either have a strong narrative or a fine art bias, or both.

The Memory of Water
The Memory of Water
The Ad Men
The Ad Men

It's always very tricky trying to quantify what you think your own work is in one sentence, but I think I would probably say this: Think of me as a film director - probably with little budget - and my images are individual frames from within a very unusual film. Levitations, Concept and Freelensing all have their own special niche in photography, but I think this is growing as people get an appetite for being more adventurous. But you don't need a fancy camera or the latest photoshop suite (up until recently, my version was 4 years old) to try these out, and another definite bonus: anyone wishing to follow the tips and tricks from this book can just as easily apply them to more conventional photography. 

The thinking and production of 'The Ad Men'
The thinking and production of 'The Ad Men'
Behind the scenes on 'It's for you'
Behind the scenes on 'It's for you'
It's for you
It's for you

I've returned to Kick Starter with a greatly revised book, and an e-Book version.

I sat down over the past 10 months and really thought about what other Photographers starting out on this journey and trying out their own ideas might want from a book like this. 

The book has been extensively rewritten from the top down and is a stronger proposition. Each page is richer in content; with more lighting diagrams, clearer set up descriptions; sections devoted to post production, more behind the scenes images, and of course the addition of new images.  The writing is conversational, but clear and straightforward for Photography students and experts alike, starting with the most basic Levitation and progressing to a shoot involving multiple elements shot over two days.

Behind the scenes with this new image
Behind the scenes with this new image

But it isn't all technique.  For those who just who just enjoy surreal or concept images - many are displayed across two pages. And certain images are available as posters, calendars and prints, via a range of offers.  Of course anyone who spends over £8 will automatically receive the digital copy.

Talking of which, for those who don't have the funds for a printed book, the e-Book will have the same access to information and images.  Because of its rich photographic content, this will sit comfortably on high quality readers, tablets, PCs and MACs. 

A funny thing happened on the way to the Cashpoint
A funny thing happened on the way to the Cashpoint
Lighting this scene in near pitch black
Lighting this scene in near pitch black

You'll journey through environs such as a billiard/snooker hall, a typical high street, a bank interior cashpoint and onto a lake at 4 am. 

The Lady of the Lake (with lighting notes)
The Lady of the Lake (with lighting notes)

Every image is technically annotated, with full lighting descriptions.  The HOW, WHY and WHERE and everything in between.  

For the last nearly 2 years, I have lived and breathed this Book every single second of my spare time, working on images or writing and revising and laying out the content.  It's difficult to put into words how much love has been put in, and I believe totally in its artistic heart and the value it brings.  I am sure everybody who takes up a kick starter challenge puts their heart and soul into it.  Not many come back for a second go with a reduced financial target and a brighter, bolder - and more clearly thought out offering.    If you're a photographer, a lover of the surreal, a lover of images, even if you're looking for a collectible book with a very short print run, this offering is jampacked with goodies!

An image from 'In the heat of the night'
An image from 'In the heat of the night'

Risks and challenges

My funding goal is actually almost the figure I achieved last year. I set a big target last time (and didn't achieve) because I fretted over the cost of a big print run. This time I am going on a 'print on demand' model based on orders. The e-Book changes the plan slightly, as it allows me to set a very favourable figure for both. Both versions are more or less ready, bar some last minute tweaking. For the e-Book, I will release the PDF over a concentrated short period and ensure I am contactable if there are download problems. As I said above, this is an offering which is rich in photography, graphics and text, and having checked the PDF output on newer readers, tablets, i-pads, PCs or MACs, I can confirm it looks great. It is not designed for the early 'grey scale' style text only Kindles.

For the printed version, I have decided to concentrate on paper stock and image quality over a heavy hardback cover. This book is large: 33cm x 28cm with over 100 pages. Last year, I printed smaller sizes and rejected them. The images have more 'UMMPHHH' when printed large on good quality paper. I will weigh up my final printer selection based on the quality of the offering as costs are similar. After quotes are collated, and quality assessed, the chosen printers will fulfil the orders comfortably within the target dates specified, and I have allowed plenty of time for this to happen.

All the photography is sourced from the highest available original PSD files. When I got a draft pilot copy of the first edition (only a single digital print), it quite literally blew my socks off. I don't expect any delays for the other printed offerings as I regularly outsource work to outside companies on a regular basis.

I am going on best guesstimates for postage to countries like Thailand, Malaysia and the Philippines. If postage costs are cheaper, I will refund via paypal. I've also had it pointed out to me that reward number 4, the early Bird special is slated for delivery on December 2016, which should of course be December 2015! Also, there is no reward for both e-Books and the printed book. If you wish both just add £6 to the total cost for reward for number 8. Any problems let me know. Thanks, Nick

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  1. Select this reward

    Pledge £8 or more About $10

    Each buyer can specify a choice of one of two electronic books. The first is the electronic version of 'Deconstructing the World....' and contains 125+ images shot over 5 years, tips and tricks relating to concept work and behind the scenes photos and post production case studies.

    The alternative choice e-Book, features the stars of 'Deconstructing' in alternative images shot over the corresponding period. 'In the Heat of the Night' features over 50 images.

    As a personal touch, each copy will feature the name of the buyer in the foreword. This will I believe make this a totally unique digital offering. Offered in time for Christmas. Please state which version you prefer, or, you may order both of course (see reward 3). Copies will be available for download via a contactable email.

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    Pledge £12 or more About US$ 15

    E-book deluxe: same as above

    PLUS

    bonus hi-res images.

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    Pledge £14 or more About US$ 18

    Both e-Books (reward 1) for a special combined rate.

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    Pledge £15 or more About US$ 19

    Early Bird Special:

    A single full resolution file from the book with a personal dedication from which you can print. (TERMS AND CONDITIONS APPLY)

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    the e-Book (reward 1)

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    Pledge £20 or more About US$ 26

    e-Books deluxe

    Both e-Books from the first reward which include bonus high resolution images for a special combined rate.

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    Pledge £23 or more About US$ 29

    A large format wall mountable flip style A3 2016 calendar featuring 13 images from the Book.

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    The e-Book (reward 1)

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    Pledge £24 or more About US$ 31

    Your choice of A3 printed poster from the book (sent in a rolled up tube to prevent damage)

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    The e-Book (reward 1)

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  8. Select this reward

    Pledge £28 or more About US$ 36

    The PRINTED Book. 100 plus images all technically annotated, 100 pages. Images from the last 5 years, and written over the last 2. Every page with background information, lighting descriptions and diagrams. The paper will be heavy weight, a soft cover and dust jacket.

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    the e-Book (reward 1)

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    Pledge £36 or more About US$ 46

    The PRINTED Book

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    a special pack of 3 postcard images from the book

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    the e-Book (reward 1)

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    Pledge £48 or more About US$ 61

    The PRINTED Book

    PLUS

    an A3 calendar for 2016 (reward 6)

    PLUS

    the e-Book (reward 1)

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    Pledge £60 or more About US$ 77

    The PRINTED Book

    PLUS

    3 postcard images

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    the deluxe e-Book (reward 2)

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    an A3 calendar for 2016 (reward 5)

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    Pledge £75 or more About US$ 96

    The e-Book

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    your choice of a professionally framed and mounted image in a modern frame measuring 43cm x 52.5cm from the e-Book

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    Pledge £90 or more About US$ 115

    The printed Book.

    WITH

    a personal dedication inside

    PLUS

    a hardback cover

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    the deluxe e-Book (reward 2)

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  14. Select this reward

    Pledge £90 or more About $115

    The chance to meet me and attend a levitation workshop in Southampton (I will rent out a large and suitable venue for an afternoon). We will shoot with one model and lighting will be provided. The meeting will be relaxed and informal and everyone will get a chance to shoot their own footage and get advice on how to edit the footage after. I'll also go through a couple of other shots in the book and bring the original PSD files so you can see a step by step guide to their creation. Lunch, teas and coffees will be provided. In order for this to go ahead I do need a minimum of 8 people to attend. Please make sure you are available on any of the weekend days in July for this reward and have the means to finance transport to Southampton. Thanks.

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    the deluxe e-Book (reward 2)

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  15. Select this reward

    Pledge £110 or more About US$ 141

    The Printed Book

    WITH

    a personal dedication inside

    PLUS

    a hardback cover

    PLUS

    the deluxe e-Book (reward 2)

    PLUS

    a 2016 calendar (reward 5)

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    Pledge £118 or more About $151

    The chance to meet me and attend a levitation workshop in Southampton (I will rent out a large and suitable venue for an afternoon). We will shoot with one model and lighting will be provided. The meeting will be relaxed and informal and everyone will get a chance to shoot their own footage and get advice on how to edit the footage after. I'll also go through a couple of other shots in the book and bring the original PSD files so you can see a step by step guide to their creation. Lunch, teas and coffees will be provided. In order for this to go ahead I do need a minimum of 8 people to attend. Please make sure you are available on any of the weekend days in July for this reward and have the means to finance transport to Southampton. Thanks.

    PLUS

    the printed book (reward 8)

    PLUS

    the deluxe e-Book (reward 2)

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  17. Select this reward

    Pledge £200 or more About US$ 256

    When I scoped this project months ago, I ordered one copy of the pilot book. This book is the original hard copy pilot, with spelling mistakes, alternative images. This is totally unique with no possibility of any other further copies being printed in the future. The printing quality is superb. It has been lightly thumbed, of course, but it's general condition is excellent, and it could easily turn into a collector's item.

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Funding period

- (31 days)