Over a few Old Fashioneds, we geeked out over textile factories and fabric weights. According to local lore, ideas may or may not have have been sketched on cocktail napkins and just like that, JAAR was born.
As last-call approached we knew we were onto something bigger than the confines of an unverified cocktail napkin. Beyond fabrics or patterns, we knew we wanted to create goods that were more than the sum of their parts, goods that made you feel special every time you touched them, goods that made you feel goddamn good.
We wanted people to feel like superheroes every single day. Which brings us to our first project, the LA001. With it, we set out to reinvent the bike commute.
Our solution lay in reinventing the frame bag. The LA001 is a simple, classy bag that latches onto the frame of your bike without getting in the way of your daily tasks, tasks like saving the world.
As with any specialized gear, it's not for everyone. Here's how it breaks down.
JAAR goods are designed to fit into your lifestyle wherever you are, not just on your bike. We carry the same classic-yet-functional aesthetic to all of our products. We’ll be designing a whole line of products soon, but here are a couple we’re launching with.
The LA002 is an ultra-minimalist wallet designed to hold your essential cards and cash. its constructed of premium aircraft grade felt, with just the right amount of stretch for easy access without a chance of dropping your precious cargo. Complete with signature JAAR logo patch.Though it can fit more, the LA002 is designed to fit around 4 cards and 5 bills.
The LA003 is a minimalist phone case. Keep your phone safe and sound with premium aircraft grade felt. And it doubles as a coaster. For iPhone 6 and iPhone 6+.
The LA004 is a minimalist condom pouch. Quite possibly the first of it's kind, it helps keep your condoms safe while you're out making decisions.
We’ve teamed up with our buddy Alan at JRC Coffee to create our own signature coffee roast as a special reward for our Kickstarter backers. He’s obsessed with coffee just as much as we’re obsessed with bags. And that's why he's a JAAR superhero.
Like everything we make, it's made right here in LA. We drank tons of this stuff while designing our bags and we think you’ll love it too.
Check out more of his coffee here: JRC Coffee
We’re two guys on a mission to create goods that are more than the sum of their parts, goods that make you feel special every time you touch them, goods that made you feel like a superhero, everyday.
For us, that means creating functional and durable goods for the modern lifestyle using classic materials.
After this Kickstarter, we plan on developing the JAAR brand and continuing to build a full product line.
Interested in writing about us? Our press kit is available for download here. Also, please feel free to leave a message if you have any questions.
Risks and challenges
Although we’ve spent many hours and worked hard to get to this point, there are lots of variables that go into making a line of high end bags and goods.
The funding raised on Kickstarter will go towards ordering raw materials and manufacturing. We have completed all design work, and have our manufacturing and logistics process fully planned out.
We have a local Los Angeles manufacturer lined up that created the sample seen in our photos and videos. We have a great relationship with all our suppliers and trust them to deliver high quality materials. All of our suppliers are US based so we do not have to deal with overseas shipping.
Although we don’t anticipate any direct risks or challenges, we are creating new products and there is always the chance that delays arise with our suppliers or manufacturer. that are out of our control.Learn about accountability on Kickstarter
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