Share this project

Done

Share this project

Done
Form fitting, fashionable and functional gear for women on the move.
Form fitting, fashionable and functional gear for women on the move.
Form fitting, fashionable and functional gear for women on the move.
145 backers pledged $30,678 to help bring this project to life.

About

MotoChic: Convertible Backpack for Work, Play, and Every Day project video thumbnail
Replay with sound
Play with
sound

MotoChic: Convertible Backpack for Work, Play, and Every Day

$30,678

145

HOT OFF THE PRESS

Motorbike Writer: Women rider motorcycle bags look chic

DealerNews.com: MotoChic launches Kickstarter for ladies backpack

BIKEEXIF: Hot Picks: Women’s Motorcycle Gear

Bikes in the Fast Lane: Idea: Lauren – Backpack Made For Chic Female Bikers

Silicon Valley Lodge: Silicon Valley: Women, Motorcycles and The Bag 

GirlRiders: Fashion and Function in a Backpack Designed for Women Motorcycle Ride

MY MISSION

While road tripping on a motorcycle to visit friends in Sacramento one weekend, I borrowed my boyfriend's backpack and found it to be ill-fitting and very masculine in design. I went looking for my own gear and couldn't find anything that was functional and stylish.

For the past 18 months, I've been pursuing my dream to design functional, fashionable gear for women on the go. Today, I'm excited to unveil the Lauren - a bag that quickly and easily converts from a backpack to a tote bag.

My mission is to elevate women's gear from the "shrink it and pink it" approach taken by most manufacturers to MotoChic. I've designed a collection of high quality, design-conscious clothing and accessories for use on or off the bike. Whether you ride motorcycles, are a student, or a busy mom you are going to love these bags for their style and versatility.

INTRODUCING THE LAUREN

We've come a long way, baby. My muse for this design was iconic American model, actress, and motorcycle enthusiast, Lauren Hutton. Did you know Lauren was the original vice-president of the Guggenheim Museum Motorcycle Club? Yes, she's badass and so is this bag. Exclusively designed as the ultimate lifestyle bag, the Lauren converts from a functional backpack to a chic, everyday purse and is the only bag you'll ever need for on or off road adventures. Wait until you see this beauty in person…

Classic Styling with Practical Details

Whether you’re commuting to the office, getting away for the weekend, or taking a Sunday afternoon ride on curvy back roads, the Lauren is the only bag you’ll ever need. 

  • Patent-pending design converts quickly and easily from a sleek, aerodynamic backpack to a stylish tote
  • Lightweight, yet offers stability without the rigidity of hard sided backpacks
  • Clever hideaway compartments hold the backpack harness, tote straps, and waist belt
  • Shoulder straps for tote mode are long, 100% genuine leather for durability and ease of use with bulky jackets
Lauren in backpack mode
Lauren in backpack mode
Lauren in tote bag mode
Lauren in tote bag mode

 Take a Peek Inside…

  • The interior features a spacious main compartment with three open pockets and a full-length zippered pocket
  • The soft, lined protective pocket in the back fits a 13" laptop, a tablet, 2L hydration pack, or back protector for riding
  • Signature moto lining is PU coated for water resistance and protection against spills/stains
  • Outside zipper opens to reveal a full-length pocket, half pocket for easy access to personal items, and a key leash
Three open pockets and a zippered pocket inside
Three open pockets and a zippered pocket inside
 
Inside padded pocket with water resistant  moto print lining
Inside padded pocket with water resistant moto print lining
Full-length pocket, half pocket for easy access to personal items, and a key leash
Full-length pocket, half pocket for easy access to personal items, and a key leash

 Looking good...how about the outside?

  • Made from durable, lightweight, easy to clean, polyester
  • Leather side closures reduce wind resistance when bag is in backpack mode
  • Large reflective panels on the back for nighttime visibility
  • Two exterior side pockets ensure ready access to water bottles, phones, sunglasses, or other essentials
  • Main compartment has a two way zipper that opens halfway to protect items from falling out
  • Hidden dust/rain fly with reflective logo and metal snap hooks keep the fly attached to your backpack through wind, rain, and high speed
  • Bottom is constructed with high strength 1000 denier polyester
Side closures for improved aerodynamics
Side closures for improved aerodynamics
Side pockets and main opening with two way zipper
Side pockets and main opening with two way zipper
Sturdy reinforced bottom with attached rainfly
Sturdy reinforced bottom with attached rainfly
Rainfly with reflective logo
Rainfly with reflective logo

 The Fit

  • Backpack harness curves inward to better fit women's shoulders
  • Hydration tube holders on left and right side of harness (great for hiking, riding, biking, festivals, and more)
  • Sternum strap, waist belt, and underarm straps are fully adjustable for a tailored fit

 Don't take our word for it

I either am wearing a big backpack that's not very cute or a tiny crossbody purse that I can't carry anything in. This is a good combo of both. :) -Kate S.

 I'm stoked that there is someone out there who is finally making gear towards lady moto riders! When I ride, I'm rocking a big, bulky bag because I like it to buckle across my chest to make sure it's secure (which, thankfully this bag also does). -Laura L.

 I think your bag is the best I've ever seen...plus it's made by a female who knows what a female likes/needs. - Valerie T.

The Nitty,GrittyDetails

  •  Made from durable,lightweight polyester
  • 100% leather shoulder straps & quilting
  • Corrosion resistant YKK zippers
  • Dimensions: H 16 in x W 12.5 in x D 5 in (H: 41 cm x W 32 cm x D 13 cm)
  • Tote strap drop: 14 in (35.6 cm)
  • Volume: 915 cubic inches (15 L)

ENCORE: THE VALERIE

The Valerie is the perfect accessory for taking your essentials with you on or off the bike. As versatile and performance-oriented as its namesake, 7x land speed record holding motorcyclist and drag racer Valerie Thompson, this little number can be worn in 5 different ways. 6 card slots and an interior zippered pocket with custom moto print ensure speedy access to all of your necessities. Makes a great companion piece with the Lauren.

5 Ways to Wear the Valerie
5 Ways to Wear the Valerie
6 card slots and pleated bottom holds more than meets the eye
6 card slots and pleated bottom holds more than meets the eye
Interior zippered pocket with water resistant moto print
Interior zippered pocket with water resistant moto print

 The Dare Devil’s in the Details

  • Made from durable, lightweight polyester
  • PU coated interior for strength and water resistance
  • Silver-toned hardware and leather tassel zipper pull
  • Corrosion resistant YKK zippers
  • Dimensions: H 4” x W 1” x  L 7.5” (H 10.2cm x W 19cm x D 2.5cm)
  • Leather wrist strap: 6”
  • Adjustable nylon strap drop: 28”

THANK YOU for supporting my dream to elevate women's riding gear from "shrink & pink" to MotoChic. You can find MotoChic Gear on FACEBOOKTWITTER, or INSTAGRAM

THE SWEET REWARDS

$5 A fun, 4" x 2" MotoChic Gear sticker. Wear with pride on your helmet or bike.
$5 A fun, 4" x 2" MotoChic Gear sticker. Wear with pride on your helmet or bike.
$25 A soft, heather grey unisex T-shirt with short sleeves and glow-in-the dark MotoChic Gear logo. The fabric's treated with an antibacterial coating for all-day freshness. (Sizes: XS, S, M, L, XL, 2XL, 3XL)
$25 A soft, heather grey unisex T-shirt with short sleeves and glow-in-the dark MotoChic Gear logo. The fabric's treated with an antibacterial coating for all-day freshness. (Sizes: XS, S, M, L, XL, 2XL, 3XL)
$45 Early Birds! -  50 speedy supporters will grab a great deal and be the first to receive the Valerie - the perfect accessory for carrying all of your essentials.
$45 Early Birds! - 50 speedy supporters will grab a great deal and be the first to receive the Valerie - the perfect accessory for carrying all of your essentials.

.

$50 - Supporters will receive the versatile Valerie - the perfect accessory for carrying all of your essentials.
$50 - Supporters will receive the versatile Valerie - the perfect accessory for carrying all of your essentials.
$180 Early Birds! 50 speedy supporters will grab a great deal and be the first to receive the lovely Lauren bag in black, convertible from a backpack to tote.
$180 Early Birds! 50 speedy supporters will grab a great deal and be the first to receive the lovely Lauren bag in black, convertible from a backpack to tote.
$198 - Supporters will receive the lovely Lauren bag in black, convertible from a backpack to tote.
$198 - Supporters will receive the lovely Lauren bag in black, convertible from a backpack to tote.
$245 Birds of a Feather: Receive the dynamic duo of the lovely Lauren & the versatile Valerie
$245 Birds of a Feather: Receive the dynamic duo of the lovely Lauren & the versatile Valerie
$300 One of a Kind: Receive the Valerie, Lauren, ladies MotoChic v-neck t-shirt, unisex crew neck t-shirt, and MotoChic 4" x 2" sticker. Please specify sizes for t-shirts.
$300 One of a Kind: Receive the Valerie, Lauren, ladies MotoChic v-neck t-shirt, unisex crew neck t-shirt, and MotoChic 4" x 2" sticker. Please specify sizes for t-shirts.
$375 Double Take: Supporters will receive two lovely Lauren bags in black
$375 Double Take: Supporters will receive two lovely Lauren bags in black
$3,000 One Day Adventure: Meet & Greet 7x Land Speed Record Holder, Valerie Thompson, attend one of her 2015 Land Speed Record events, receive the first production runs of the Lauren, Valerie, MotoChic Gear v-neck t-shirt, and MotoChic Gear sticker
$3,000 One Day Adventure: Meet & Greet 7x Land Speed Record Holder, Valerie Thompson, attend one of her 2015 Land Speed Record events, receive the first production runs of the Lauren, Valerie, MotoChic Gear v-neck t-shirt, and MotoChic Gear sticker

BIG SHOUT OUT TO

Conquer the Awkward for the amazing video, the lovely Laura LLovet for riding with us, Daniela Degrassi for the great product shots, and Trisha Leeper for cool the on location shots.

Risks and challenges

A great deal of thought and extensive research has gone into my MotoChic journey. I conducted a nationwide survey to determine what women riders want and need. I've road tested the bags and have incorporated valuable feedback into several rounds of prototypes over the last year and a half. I've also collaborated with outdoor gear designers and production experts to ensure the quality and craftsmanship of the bags.

Up to this point, I've invested my own time, money and energy to get the bags manufacturing-ready. Your contributions will go to cover the first production runs of the Lauren and Valerie. For each additional $10k raised over the goal, I'll be able to offer the Lauren bag in different colors. Next up: red leather/black and white leather/black. What do you want the next color for the Lauren to be?

Production schedules are sometimes difficult to predict. However, I can say with confidence that I've lined up a factory with the capabilities to source all of the specialty materials and equipment to manufacture the bags. My goal is to deliver high quality products within the time frame allocated. I will be very communicative throughout the process, and should the unexpected happen, I will provide detailed updates.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $1 or more About $1.00

    THANK YOU for joining the movement to end "the shrink it and pink it" approach to designing gear for women!

    Less
    Estimated delivery
    4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $5 or more About $5

    A fun, 4" x 2" MotoChic Gear sticker. Wear with pride on your helmet or bike.

    Less
    Estimated delivery
    Ships to Only United States
    7 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $25 or more About $25

    A soft, heather grey, fashion fit v-neck T-shirt with long sleeves and glow-in-the dark MotoChic logo. The fabric's treated with an antibacterial coating for all-day freshness. (Women's sizes: XS, S, M, L, XL, 2XL)

    Less
    Estimated delivery
    Ships to Only United States
    14 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $25 or more About $25

    A soft, heather grey unisex, crew neck T-shirt with short sleeves and glow-in-the dark MotoChic logo. The fabric's treated with an antibacterial coating for all-day freshness. (Unisex Sizes: XS, S, M, L, XL, 2XL, 3XL)

    Less
    Estimated delivery
    Ships to Only United States
    4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $45 or more About $45

    $45 Early Birds! - 50 speedy supporters will grab a great deal and be the first to receive the Valerie - the perfect accessory for carrying all of your essentials.

    Less
    Estimated delivery
    Ships to Only United States
    Limited 21 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $50 or more About $50

    Supporters will receive the versatile Valerie - the perfect accessory for carrying all of your essentials.

    Less
    Estimated delivery
    Ships to Only United States
    9 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $180 or more About $180

    Early Birds! 50 speedy supporters will grab a great deal and be the first to receive the lovely Lauren bag in black, convertible from a backpack to tote.

    Less
    Estimated delivery
    Ships to Only United States
    Limited 34 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $198 or more About $198

    Supporters will receive the lovely Lauren bag in black, convertible from a backpack to tote.

    Less
    Estimated delivery
    Ships to Only United States
    5 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $245 or more About $245

    Birds of a Feather: Receive the dynamic duo of the lovely Lauren & the versatile Valerie.

    Less
    Estimated delivery
    Ships to Only United States
    8 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge $300 or more About $300

    One of a KInd: Receive the Valerie, Lauren, ladies MotoChic v-neck t-shirt, unisex crew neck t-shirt, and MotoChic 4" x 2" sticker. Please specify sizes for t-shirts.

    Less
    Estimated delivery
    Ships to Only United States
    5 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge $375 or more About $375

    Double Take: Supporters will receive two lovely Lauren bags in black.

    Less
    Estimated delivery
    Ships to Only United States
    6 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge $2,000 or more About $2,000

    One Day Adventure: Meet & Greet 7x Land Speed Record Holder, Valerie Thompson, and attend one of her 2015 Land Speed Racing Events! Plus receive the first production runs of the Lauren, Valerie, MotoChic Gear v-neck t-shirt, and 4" x 2" sticker!

    Less
    Estimated delivery
    Ships to Only United States
    1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)