Project image
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$7,113
pledged of $40,000pledged of $40,000 goal
92
backers
Funding Unsuccessful
The project's funding goal was not reached on Sun, December 21 2014 2:20 PM UTC +00:00
Last updated December 21, 2014

Elevation Rack: Reclaim Your Countertops

Elevation Rack™ stores your kitchen items w/o taking up valuable countertop space, and doesn't require any tools or drilling to install

Elevation Rack: Reclaim Your Countertops

Elevation Rack™ stores your kitchen items w/o taking up valuable countertop space, and doesn't require any tools or drilling to install

$7,113
pledged of $40,000pledged of $40,000 goal
92
backers
Funding Unsuccessful
The project's funding goal was not reached on Sun, December 21 2014 2:20 PM UTC +00:00
Last updated December 21, 2014

About

Our patent-pending design allows you to clear common items from your countertops without drilling holes into your backsplash or cabinets. Elevation Rack is fully configurable, so you can store the items YOU want to store, HOW you want to store them. And the tool-free installation is quick and easy.

Different Looks for Different Spaces

With its elegant design and two different finish options, Elevation Rack looks great in any kitchen. The Wine Holder is made from solid acacia wood, with a rich, exotic wood grain. The Legs, Spice Shelf, and Stemware Holder are powder-coated steel for optimum finish quality and durability. We know you care how your kitchen looks, so we've created solutions that will fit perfectly into any décor.

Elevation Rack is sturdy AND easy to install. The carefully engineered design rests on a very small area of your countertop and locks in under your cabinet, making the rack extremely stable. The diamond-shaped openings in the Wine Holder also lock the bottles into place and prevent them from swinging side-to-side.

Elevation Rack is designed to lock in behind the existing lip (face frame) on most cabinets. To install Elevation Rack, simply adjust the legs to match the height and depth of your cabinets, then snap it into place. Once the legs are installed, you can hook in your attachments at the desired height. 

Our Spice Shelves are designed to be removed easily, allowing you to take your spices with you where you need them, such as your grill or a food prep area.

Want to know if your cabinets have a face frame?  Look underneath the upper cabinet, if there's a lip (or recess) along the front edge, then that's all you need.
Want to know if your cabinets have a face frame? Look underneath the upper cabinet, if there's a lip (or recess) along the front edge, then that's all you need.

Completely Customizable

The endless number of possible configurations makes Elevation Rack an extremely versatile kitchen storage solution. By mixing and matching different attachments, and setting them at different heights, you can create a custom storage solution that fits your specific needs. A few ideas:

  • Use stemless wine glasses? Lower the stemware holder and rest them on top.
  • Just because we call it a Spice Shelf doesn't mean the shelf can only hold spices. We use ours for coffee and vitamins.  
  • Use S-Hooks to hang utensils, bananas… you name it.  

Get creative! And send us pictures – we'd love to see how you use your Elevation Rack.

For More Than Just Your Kitchen

Although we designed Elevation Rack with residential kitchens in mind, it can also be used anywhere under-cabinet storage is needed, such as in a garage or shop, to hold hardware bins or other items.

The possibilities are truly endless. We have future plans for many additional attachments, but to keep manufacturing costs at a reasonable level, we're launching at this time with our three main attachments: the Stemware Holder, the Spice Shelf, and the Wine Holder.

Finish Options:

* Dimensions marked with (*) are Inside Dimensions (size of items it can hold)
* Dimensions marked with (*) are Inside Dimensions (size of items it can hold)

One day our co-founder, Mike Allen, was trying to figure out how to get items off his kitchen countertops. He held a wine bottle just below his cabinets and thought, "there has to be a way to do this without screwing into the cabinet or backsplash," and it hit him. He walked out to his garage shop, used some scrap material, and Elevation Rack was born.

After building a few prototypes Mike showed his friend, Tim Hopkins, who's an experienced product engineer. Tim immediately recognized the benefits of such a revolutionary storage system and knew he was capable of bringing this new invention to market. So they shook hands and began developing Elevation Rack.

Why We're Here

Since that day, we've been through multiple rounds of design iterations and have collaborated with established manufacturers along the way. Launching a product company requires a significant amount of upfront capital – and that's where we need your help. To get our part costs down to a reasonable level, we need to purchase hard tooling ($20,000+) and order significant quantities from our suppliers.

Mike Allen - Co-Founder and original inventor of Elevation Rack. Mike has always had a strong creative side and maintains a stack of post-it notes in his wallet covered with new and inventive ideas. He also loves building things in his garage which is where Elevation Rack was born.

Tim Hopkins - Co-Founder and Product Engineer. Tim has been designing products for over 15 years for various companies; from dog collars to medical devices, for Start-Ups to Fortune 10 Companies. Tim also has a passion for inventions and building Elevation Rack into a successful product business.

Joel Vixie - Web Developer. What started as a fun hobby has turned into a rewarding career in web development for Joel. With an unquenchable thirst for knowledge, Joel quickly turns challenges into success stories. Joel's hope is that one day Elevation Rack takes off and he can increase his monitor-count to 10.

Andriel Rotzler - Operations. Andriel is an operations expert and has served in various critical roles throughout her career. Manufacturing, procurement, finance, sales, and marketing are just a few of the hats she's worn, and there are lots of hats to go around at a new start-up like Elevation Rack.

Paul Wright - Texas State Small Business Development Center

Kevin Bailey - Vertex Outdoors (kickstarter)

UB Kitchens

Video produced by Moth To Flame

Ellie Vixie

Austin's Outstanding and Supportive Entrepreneurial Scene, including: AIEA, RISE, Texas State SBDC

All our friends and family who have supported us and helped spread the word, THANK YOU!!

Risks and challenges

With product launches there are inevitably obstacles and delays. We're taking an aggressive but realistic approach to costs and delivery because we know there will be surprises. Our successful track record in product development has only come from our ability to respond effectively to various obstacles, and this will be no different.

We're already working with established manufacturers. Our design is solid, and with a few minor refinements we'll be making it even better. Our biggest challenge will likely be maintaining the delivery schedule. As the project continues we'll be giving regular updates to our backers so you'll know if there are issues or delays.

You're helping us launch our business and in return we'll be doing everything we can to deliver an on-time, outstanding product to you. With your contribution we can achieve a successful launch and help everyone Reclaim Their Countertops, one kitchen at a time!

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Support

  1. Select this reward

    Pledge $5 or more About $5

    High Five!! Thanks for supporting us on this journey. As a supporter you'll also have access to all our Backer-Exclusive Updates. Every bit of support helps, so THANK YOU!!

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    Pledge $29 or more About $29

    Stemware Rack EARLY BIRD!! Includes 4 S-Hooks. Choose between Gun Metal or Oil-Rubbed Bronze finish (we'll contact you regarding your finish choice before we ship).

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    Limited 2 backers
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  3. Select this reward

    Pledge $39 or more About $39

    Spice Rack w/ 1 Shelf OR Wine Rack (no Stemware Holder) EARLY BIRD!! Includes 4 S-Hooks. Choose between Gun Metal or Oil-Rubbed Bronze finish (we'll contact you regarding your rack and finish choice before we ship).

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  4. Select this reward

    Pledge $39 or more About $39

    Stemware Rack. Includes 4 S-Hooks. Choose between Gun Metal or Oil-Rubbed Bronze finish (we'll contact you regarding your finish choice before we ship).

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    1 backer
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  5. Select this reward

    Pledge $49 or more About $49

    Wine Rack (no Stemware Holder). Includes 4 S-Hooks. Choose between Gun Metal or Oil-Rubbed Bronze finish (we'll contact you regarding your finish choice before we ship).

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    3 backers
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  6. Select this reward

    Pledge $49 or more About $49

    Spice Rack w/ 1 Shelf. Includes 4 S-Hooks. Choose between Gun Metal or Oil-Rubbed Bronze finish (we'll contact you regarding your finish choice before we ship).

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    Ships to Only United States
    0 backers
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  7. Select this reward

    Pledge $59 or more About $59

    Wine Rack w/ Stemware Holder. Includes 4 S-Hooks. Choose between Gun Metal or Oil-Rubbed Bronze finish (we'll contact you regarding your finish choice before we ship).

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    3 backers
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  8. Select this reward

    Pledge $59 or more About $59

    Spice Rack w/ 2 Shelves. Includes 4 S-Hooks. Choose between Gun Metal or Oil-Rubbed Bronze finish (we'll contact you regarding your finish choice before we ship).

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    1 backer
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  9. Select this reward

    Pledge $109 or more About $109

    Wine Rack w/ Stemware Holder PLUS Spice Rack w/ 2 Shelves. Includes 8 S-Hooks. Choose between Gun Metal or Oil-Rubbed Bronze finish (we'll contact you regarding your finish choice before we ship).

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    Pledge $49 or more About $49

    Spice Rack w/ 2 Shelves OR Wine Rack w/ Stemware Holder EARLY BIRD!! Includes 4 S-Hooks. Choose between Gun Metal or Oil-Rubbed Bronze finish (we'll contact you regarding your rack and finish choice before we ship).

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    Reward no longer available 40 backers
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    Pledge $99 or more About $99

    Wine Rack w/ Stemware Holder PLUS Spice Rack w/ 2 Shelves EARLY BIRD!! Includes 8 S-Hooks. Choose between Gun Metal or Oil-Rubbed Bronze finish (we'll contact you regarding your finish choice before we ship).

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    Reward no longer available 20 backers
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Funding period

- (30 days)