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Elegant neoprene bags and accessories, handmade in Paris, subtle design, inspired by cycling culture for everybody.
Elegant neoprene bags and accessories, handmade in Paris, subtle design, inspired by cycling culture for everybody.
131 backers pledged €12,936 to help bring this project to life.

About

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€12,936

131

 

WHAT //

NEWPHARAOH is a brand new collection of bags and accessories. It is a unique range all made by hand in Paris by experienced ateliers. The brand has been created to promote an active lifestyle - and to look good whilst doing it. The design style is geometric and urban, with practical features, founded in the cycling culture, and can be fluidly transferred into your daily routine.

WHY //

As a girl working in a largely male dominated environment, I wanted to design products for the community in which I was working; that are attractive for both men and women.

With the fast growing recognition of cycling culture as a fashion statement, and identifying that fashion accessories for cycling is not being appropriately addressed; led me to create these products. Maintaining the everyday use and practicality by making them weatherproof, functional and long-lasting - but now also stylish and androgynous - sporty, but minimal and suitable for any occasion.

The ethos that the brand represents is to encourage being active in more aspects of your life - we can’t all live the sporty lifestyle of a bike courier however these products are designed to make it easier to choose your bicycle as your mode of transport.

WHO //

I’ve been a bike messenger since 2013 with a background in photography, art and design. The messenger lifestyle is athletic, liberating, exciting and independent and is the best job in the world. I chose to combine my passion for cycling and couture and develop unisex accessories for myself and others in my profession. I took advantage of the support of the community and tested each design in the day to day messenger lifestyle; an altogether more rugged use of use of cycling accessories.

I have brought together a team of like minded enthusiasts and supporters of the spirit of the brand to work on bringing these accessories closer to mainstream retail.

HOW //

With a successful Kickstarter campaign we will be able to launch the label with the ultimate goal to be a recognised sport fashion brand. It will also be a market research effort to understand our clientele better and to increase brand awareness. In order to increase the scale of production, creation will move to a larger atelier reputed for its regard to detail, located in the 16th arrondissement in Paris, then the products will be packaged and delivered as the precious objects that they are. Through larger scale production, our line of accessories will be available to all through retail partnerships around the world. With attention to design and detail, the ultimate aim is for NEWPHARAOH to sit comfortably alongside existing high-end brands in shops and boutiques.

NEOPRENE //

The designs have been developed and tested by bike coursiers for rigorous handling in extreme weather and extended use. After testing various fabrics we concluded that Neoprene has all of the qualities that make it the perfect material for urban products; waterproof, ultra light-weight, durable, protects against the elements, resistant to extreme temperatures and the degrading effect of the sun. It has just the right thickness and density to absorb the shock of everyday handling and bumping around providing a high level of protection to your belongings. Scratch resistant and low friction nylon makes it quick to put on and take off, matt texture finish. An ideal outdoor material.

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FUNDING GOAL //

  • We have chosen a modest goal with an unlimited amount of pledges available - we aim to simply get the ball rolling. 
  • Launch a cycling event for girls to promote confidence and riding safely in the city. 
  • Sponsorship to support events that encourage an active lifestyle 
  • We will commission a videographer to make an advert and market it on social media. 
  • And finally organise copyright protection and cover other business administration costs.

PRODUCTS FOR PLEDGES //

MESSENGER BACKPACK //

 

  • Complimentary Elastic Key Ring included. 
  • Neoprene roll-top messenger style backpack. 
  • Weatherproof. 
  • Wide breathable straps for comfort. 
  • Back support and foam base protection. 
  • 15" laptop pocket inside. 
  • Front pocket designed to be accessible whilst cycling.
  • Beautifully packaged in a protective cotton bag. 
  • Dimensions :: 45 x 30 x 15 cm 
  • Volume :: 30 litres

 

MINI BACKPACK //

  • Complimentary Elastic Key Ring included. 
  • Neoprene backpack. 
  • Weatherproof. 
  • Wide breathable straps for comfort.
  • Foam base protection. 
  • 13" laptop pocket inside. 
  • Front pocket designed to be accessible whilst cycling. 
  • Beautifully packaged in a protective cotton bag. 
  • Dimensions :: 35 x 25 x 9 cm
  • Volume :: 12 litres

LA BANANE //

  • Neoprene wrap-around waist belt. 
  • Central zip pocket. 
  • Fits hips of all sizes. 
  • Perfect for sports activity and everyday.

 

SMARTPHONE POCHETTE //

  • Neoprene bag strap pocket for smartphone. 
  • Designed for quick access whilst doing the sport you love. 
  • Suitable for iPhone 6 and smaller.

D-LOCK BELT STRAP //

  • Complimentary Elastic Key Ring included. 
  • Nylon strap with belt loops. 
  • Fits a lock at 14cm across.

ELASTIC KEY RING //

 

  • Adjustable elastic and key ring with gold finish detail.
  • Designed for quick access. 
  • To be worn on your wrist or elbow. 
  • Keep your keys close whilst doing the sport you love.

MESSENGER ESSENTIALS PACK //

Includes La Banane, Smartphone Pochette, D-Lock Belt Strap and Elastic Key-Ring

THE ONE OF EACH PACK //

Includes Messenger Backpack, Mini Backpack, La Banane, Smartphone Pochette, D-Lock Belt Strap and Elastic Key-Ring

RETAILER PACK //

Includes 2 x Messenger Backpack, 2 x Mini Backpack, 2 x Banane, 4 x Smartphone Pochettes, 4 x D-Lock Belt Straps, 10 x Elastic Key-Rings

CHECK OUT OUR INSTAGRAM http://instagram.com/new_pharaoh Don’t hesitate to look up our instagram account to see the development of the brand. This is where we focus our everyday activities; follow for updates on new products, our style inspiration, an insight into the Paris cycling community and all over girl power. Find us using the hashtags #bikeninja #cyclingchic #thisgirlcan #messlife #newpharaoh

 

CONTACTING US //

If you don’t have the means to make a pledge we appreciate simply sharing the campaign on your own social media profile. Please send a link to a friend who you know would be interested in the work we’re doing. Or let us know what you think! At this early stage in our development we recognise the importance and encourage feedback from potential customers and influencers in the industry where we are establishing ourselves.

We are open to collaboration ideas as well. Since the conception of the brand came from the world of bike messengers; we enjoy supporting events and making deals with courier companies and cycling collectives.

You can always reach us at :: studio@newpharaoh.paris

 

 

Risks and challenges

PRODUCTION :: The atelier is ready and waiting. We allow approximately one month for manufacture and anticipate to receive all products and begin shipping in the summer.

DELIVERY :: We deliver worldwide, postage charges will vary according to your location. We expect to begin shipping in the summer. You will receive your product well within 4 weeks after shipping. However, if you are in the Paris area you can collect it directly from us, as soon as they’re ready, instead of paying for postage.

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Support

  1. Select this reward

    Pledge €5 or more About $6

    GESTURE OF KINDNESS

    Updates of our progress and your name on our dedicated thank you page.

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    9 backers
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  2. Select this reward

    Pledge €15 or more About $17

    D-LOCK HOLSTER & ELASTIC KEY RING

    Nylon strap with belt loops.
    Fits a D-lock at 14cm across (e.g. Kryponite Mini Messenger 5 series)
    -
    Adjustable elastic key ring with gold finish detail.
    Designed for quick access.
    To be worn on your wrist or elbow.
    Keep your keys close whilst doing the sport you love.
    ( Retail Price 27€ )

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    Ships to Anywhere in the world
    10 backers
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  3. Select this reward

    Pledge €30 or more About $34

    LA BANANE / BUMBAG

    Neoprene wrap-around waist belt.
    Complimentary Elastic Key Ring included.
    Central zip pocket.
    Fits hips of all sizes.
    Perfect for sports activity and everyday.

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    Estimated delivery
    Ships to Anywhere in the world
    18 backers
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  4. Select this reward

    Pledge €60 or more About $68

    ESSENTIALS PACK

    1 x La Banane
    1 x Smartphone Pochette
    1 x D-Lock Holster
    1 x Elastic Key Ring
    ( Retail Price 110€ )

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    Ships to Anywhere in the world
    9 backers
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  5. Select this reward

    Pledge €90 or more About $103

    EARLY BIRD SPECIAL - MINI BACKPACK

    Neoprene backpack.
    Complimentary Elastic Key Ring included.
    Weatherproof.
    Wide breathable straps for comfort.
    Foam base protection.
    13" laptop pocket inside.
    Front pocket designed to be accessible whilst cycling.
    Beautifully packaged in a protective cotton bag.
    Dimensions :: 35 x 25 x 9 cm
    Volume :: 12 litres
    ( Retail Price 170€ )

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    Ships to Anywhere in the world
    Limited 15 backers
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  6. Reward no longer available

    Pledge €100 or more About $114

    EARLY BIRD SPECIAL - MESSENGER BACKPACK

    Neoprene messenger style backpack.
    Complimentary Elastic Key Ring included.
    Weatherproof.
    Wide breathable straps for comfort.
    Back support and foam base protection.
    15" laptop pocket inside.
    Front pocket designed to be accessible whilst cycling.
    Beautifully packaged in a protective cotton bag.
    Dimensions :: 45 x 30 x 15 cm
    Volume :: 30 litres
    ( Retail Price 190€ )

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    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 25 backers
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  7. Select this reward

    Pledge €105 or more About $120

    MINI BACKPACK

    Neoprene backpack.
    Complimentary Elastic Key Ring included.
    Weatherproof.
    Wide breathable straps for comfort.
    Foam base protection.
    13" laptop pocket inside.
    Front pocket designed to be accessible whilst cycling.
    Beautifully packaged in a protective cotton bag.
    Dimensions :: 35 x 25 x 9 cm
    Volume :: 12 litres
    ( Retail Price 170€ )

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
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  8. Select this reward

    Pledge €120 or more About $137

    MESSENGER BACKPACK

    Neoprene messenger style backpack.
    Complimentary Elastic Key Ring included.
    Weatherproof.
    Wide breathable straps for comfort.
    Back support and foam base protection.
    15" laptop pocket inside.
    Front pocket designed to be accessible whilst cycling.
    Beautifully packaged in a protective cotton bag.
    Dimensions :: 45 x 30 x 15 cm
    Volume :: 30 litres
    ( Retail Price 190€ )

    Less
    Estimated delivery
    Ships to Anywhere in the world
    17 backers
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  9. Select this reward

    Pledge €250 or more About $285

    ONE OF EVERYTHING PACK

    1 x Messenger Backpack
    1 x Mini Backpack
    1 x La Banane
    1 x La Pochette
    1 x D-Lock Holster
    1 x Elastic Key Ring

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    Ships to Anywhere in the world
    8 backers
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  10. Select this reward

    Pledge €500 or more About $570

    RETAILER PACK

    2 x Messenger Backpack
    2 x Mini Backpack
    2 x La Banane
    4 x La Pochette
    4 x D-Lock Holster
    10 x Elastic Key Ring

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    Ships to Anywhere in the world
    3 backers
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Funding period

- (31 days)