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EL Sajjadah is an illuminating prayer mat that lights up when facing Makkah and an art piece you can hang on the wall as a night light.

*Click here for Arabic Translation. الترجمة العربية

Hello Kickstarters,

Welcome to our EL Sajjadah project page! 

We are extremely excited and can not wait to see the outcome of this project which is purely supported by friends, fans and the public. Kickstarter is an all-or-nothing funding platform which means that if we cannot reach our target goal of $100,000 until 14th Aug, EL Sajjadah will not be realised. Therefore, please pledge an amount you are comfortable with, spread the word and tell your friends / colleagues / family.

Product

EL Sajjadah is an illuminating prayer mat that lights up when facing Makkah.

'EL' stands for ‘Electro Luminescent’ and 'Sajjadah' means ‘Prayer Mat’. EL Sajjadah is thin and flexible. You can roll it and carry it around in its special case.

EL Sajjadah is not only a functional / practical product but also a unique art piece that you can hang on the wall as a night light. 

Background

There are 1,6 billion Muslims around the world and 'prayer' is one of the prominent pillars of Islam. A prayer mat is the only product required during the 5-times-a-day prayers. Its main function is to provide a clean and isolated platform for the prayer. With the unique patterns on its surface, it also aims to bring the atmosphere of a mosque wherever it's taken.

Muslims need to pray towards Makkah where Holy Kaaba is located. Current practice is that an analogue compass is used to find this direction if it is not already indicated by a mosque or a local sign.

Technology

EL Sajjadah shows the right direction to pray by lighting up the patterns on its surface when facing Makkah, so that the interface becomes the prayer mat surface itself. Two pieces of information are required in order to do this:

  • where north is, which is provided by a built-in digital compass,
  • where we are in the world, which is manually input by the user via the 'city selection button'.

EL Sajjadah operates on:

  • mains power,
  • or rechargeable batteries. 

Art & Design

The patterns on a prayer mat tell you the story of life. The Snake represents Hell which surrounds Heaven with a rectangle border. There is a Mosque at the heart of the Heaven. Mihrab is the arch that you would see at every mosque and so is the Light of God (Allah), suspended from the ceiling. Hand and Foot patterns indicate where to place hands and feet.

Green is the holy color of Islam. Black is the color of Kaaba.

'Vector line art' has been implemented to achieve a contemporary approach to the patterns on a traditional prayer mat. The Mosque pattern for instance, was drawn pixel by pixel by looking at a small scale model of the Blue Mosque in Istanbul.

Publicity

So far, without any marketing effort, EL Sajjadah attracted the attention of many online blogs including The New York Times, Engadget, Gizmodo, Huffington Post, Core77; and printed press including The Independent, I.D. Magazine, Art Review. Eventually, it was the cover story for T3 Magazine with a four page exclusive preview.

It has been exhibited in many countries including the UK, the USA, Germany, Austria, Turkey, Kuwait, Japan and South Korea.

Early prototypes have been purchased by prestigious museums and galleries around the world, MoMA (Museum of Modern Arts, New York) being the most recent one, including EL Sajjadah in their 'Talk to me' exhibition. They have eventually acquired it for their permanent collection.

YOU!

Our designer Soner Ozenc wrote a ten-thousand-word thesis on EL Sajjadah, during his studies at Central St Martins College. We spent last six years of our time and approximately $30,000 of our personal finance to take it to its present stage. The demand has been overwhelming so far from all over the globe -from agents and distributors to galleries and museums, from enthusiastic art collectors to individuals.

To make this project a reality, we need $100,000. This money will be used to refine the product, develop the manufacturing process, pay for tooling fees and meet minimum order quantity requirements. This is where we need your help!

On the right-hand side, you will see pledge amounts and corresponding rewards you will receive in return. For an Early Bird offer of $500, essentially, you will be pre-ordering EL Sajjadah mass production version, and have the privilege of being one of the first to get hold of it. $1000 will get you a Kickstarter limited edition version, laser customised by RazorLAB (powered by Ponoko). 

We are extremely excited and can not wait to see the outcome of this project which will be purely supported by friends, fans and the public. Kickstarter is an all-or-nothing funding platform which means that if we cannot reach our target goal, the project will not be realised. Therefore, please pledge an amount you are comfortable with, spread the word and tell your friends / colleagues / family. Follow us on Twitter, like us on Facebook and see our Blog

Thanks for supporting us and being part of this journey!

As seen on:

What they say:

'...practical and potentially life-changing application...'   The New York Times 

'Simultaneously modern and deeply historical, it mixes technology and tradition to enhance everyday usefulness.'   The Independent

'...check out the most awesome lighted prayer rug I’ve ever seen. This modern sajjadah introduces a brand new experience in the daily performance of namaz.'   Theculturecreative.com

'If the world of Tron had a mosque, these would be its prayer rugs.'   Philosufi.com

'This thing is so freakin cool I might just get one for myself and I’m not even Muslim.'   Craziestgadgets.com

'...straight out of a Ghostbusters movie!!!'   Ijtema.net

'...quite beautifully explores the embodied and material aspects of faith, as well as physical ways of expressing the ideal qualities of light.'   Purselipsquarejaw.org

'A provocative look at how the commercial world misses some potential uses of technology. Imagine the market potential, for instance, of Soner Ozenc’s prayer rug...'   Grindspaces.com

'When the average person travels 7,400 miles a year, it is easy to appreciate why a Muslim might invest in EL Sajjadah... ...an all-in-one solution.'   Sensoryimpact.com

'Designers search for the “meaning of life in their own empirical and suggestive ways"; two of our faves are Soner Ozenc’s EL Sajjadah...'   Core77.com

'I would say it’s a beautiful idea. It looks pretty stunning in the dark.'   Bornrich.org

'So, I promised you’d get carpets under my reign here at Gizmodo. Here’s a nifty one designed by a young UK designer.'   Gizmodo

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* Special thanks to Mercan Dede for letting us use one of his tracks for the video.

FAQ

  • Rewards will be shipped from the UK. Please add below amounts to your pledges for shipping to UK, Europe, USA&Canada, Rest of the World, respectively:
    - $10 reward: Free
    - $25 reward: $3, $5, $8, $10
    - $100 reward: $8, $10, $14, $18
    - $500 reward: $20, $30, $50, $70
    - $950 reward: $35, $50, $90, $120
    - $1,000 reward: $20, $30, $50, $70
    - $10,000 reward: Hand-delivered

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  • Pledge $10 or more
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    20 backers

    You like the idea and want to give your appreciation. You will get regular exclusive updates and receive a hand-written personalised ‘THANK YOU!’ postcard. Your name will be immortalised in our supporters list on our website.

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  • Pledge $25 or more
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    26 backers

    You love the idea and want to be part of the journey. You will receive an A3 size EL Sajjadah print. Signed by the designer. See FAQ for shipping.

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  • Pledge $100 or more
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    8 backers Limited (92 left of 100)

    You adore the idea and want a piece of it. You will receive an EXCLUSIVE 1-to-1 size EL Sajjadah print. Limited to 100, signed and numbered. ONLY available through Kickstarter. See FAQ for shipping.

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    12 backers

    CONGRATULATIONS! You want to be one of the first to get hold of EL Sajjadah. Pre-order EL Sajjadah with this EARLY BIRD OFFER (retail price will be $625). See FAQ for shipping.

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    Above x 2. One for yourself and one for your friend / colleague / family member. See FAQ for shipping.

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  • Pledge $1,000 or more
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    2 backers Limited (98 left of 100)

    You want EL Sajjadah Kickstarter SPECIAL EDITION version, personalised with your initials or name. This is the hand-assembled initial version as purchased by MoMA (Museum of Modern Arts, New York). Immediately and ONLY available through Kickstarter. Limited to 100, signed and numbered; comes in its special case. See FAQ for shipping.

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  • Pledge $10,000 or more
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    2 backers Limited (8 left of 10)

    Together with you, we will create a unique artwork for your very own personal, one-of-a-kind EL Sajjadah. We will then get this manufactured and HAND-DELIVER it to you WHEREVER you are in the world!

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Funding period

- (60 days)