Project image
)}
$5,039
pledged of $10,000pledged of $10,000 goal
97
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, December 14 2016 5:38 AM UTC +00:00
Go Kitty CatBy Go Kitty Cat
First created
Go Kitty CatBy Go Kitty Cat
First created
$5,039
pledged of $10,000pledged of $10,000 goal
97
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, December 14 2016 5:38 AM UTC +00:00

About

World's Smallest Interactive Cat Toy

One of the reason we love cats is because of their intelligence, but this intelligence means they can quickly become bored. Most cat toys just can’t cut it, and end up lost or ignored by your cat.

Mousy is small like a real mouse and will tap your cats natural instincts making play more rewarding. Mousy can be controlled by you, from a smartphone or tablet, bringing an extra dimension to play time with your cats.  When you are busy, simply switch to Smart Play, allowing Mousy to react to your cat’s movements and behaviors, even reacting to being picked up. This will provide your cat with fun and engaging playtime even when you are busy.

  • Easy to control and use
  • Controllable via a smartphone or tablet device
  • Smart Play™ can entertain your cats when you’re busy.
  • Provides both physical and mental exercise to your cat
  • Makes a variety of noises to keep your cat engaged
  • Resembles a small mouse to hone your cat’s natural instincts
  • Change tails for endless possibilities and fun
  • Brings new life to old cat toys

Mousy makes several sounds for certain actions which act as rewards for your cat’s play, ensuring that your beloved pet continues to be engaged and satisfied.

Mousy may be small, but it's powerful. Add your cat’s favorite toy to Mousy and have it move around bringing your cat’s old favorite toys to life!

Mousy is tough and durable enough to withstand even the roughest of play from your cats. Even if the toy is dropped from a counter top, Mousy will not be damaged. It also has a long battery life and can be quickly recharged by connecting it to any USB port.

Concept

We wanted a fun way to interact with our pets using technology. We wanted to enable our pets to play with Mousy on their own or with us. What’s more, we wanted a toy that would stimulate a cat’s natural instincts. So Mousy need to appear, behave and sound like a real mouse. By stimulating these natural instincts the play becomes more rewarding for them. Not to mention more fun to watch for us.

Finally, we needed a smart toy which could be tailored to each pets interest.

Engineering Mousy to be the size of a small field mouse, while also packing all the necessary hardware and functionality into that small shell, proved to be a challenge, but we succeeded. Mousy is the result, and we think your cat will love this incredible toy as much as ours do!

Mousy With Optional Tails
Mousy With Optional Tails

 

Mousy Specifications
Mousy Specifications

Development

Mousy began life as an idea hatched at the beginning of 2014. We began the early design work and component sourcing in February of that year, initially looking at an off-the-shelf geared motor to power the device. When this ended up being too bulky and costly, we decided to design our own gear box from scratch. Several prototypes and a lot of redesigning later, it worked!

The molded parts were ready, but we knew we still had many challenges lying ahead of us. To give us plenty of time to address any issues, we decided to have the molds made in late 2015, giving us time to spend testing them and making minor revisions.

A few more months of testing and assembling prototypes enabled us to iron out the remaining problems and we are ready for production. Now we need your help to complete the first major production run! The funds we raise with this campaign will go towards parts and assembly.

Mousy Development Time Line
Mousy Development Time Line

Mobile App

Mousy’s software is designed to be supported by Android and iOS devices. The app itself is already designed, coded and ready to go, but this is where we need your help.

We want to create the best experience possible for our human and feline customers, so we need all the valuable input that our users can provide. We look forward to receiving your feedback and using it to further develop our mobile app.

Development Team

Who is best qualified to tell us about what cats love? Cats of course!

Our development team is staffed by seven of the cutest, most lovable fur balls you are ever likely to find, and it is these wonderful animals that we designed Mousy for in the first place.

There are a few humans around too, providing food, treats and cuddles to the cats as and when required, but it is the feline contingent of the team that really matters. Let’s meet a few of them…

Blu (AKA Fat Fluffy) - Here he is, taking a nap after a long day of work (i.e. play). If Blu caught sight of one of the prototypes during the testing of Mousy, he would meow and meow until someone played with him.

Glitchy - Our lead beta tester. Glitchy is one tough cat to please, and if he did not stay entertained by one of our ideas, that idea was scratched (no pun intended).

Loki - No prizes for guessing that Loki is the mischievous one. He’s also super smart, and is adept at opening drawers and turning their contents into his personal playthings. We knew that if we designed a toy that would keep him interested then we were doing something right!

Thor - An extremely large cat who likes to play rough. Thor really put our prototypes through their paces!

Puma - Watcher kitty, keeping her eye on things from a distance. Tough to engage, we knew that we were on to a winner when Mousy caught – and kept – her attention.

Prototypes

The images below are of some of the parts from the early Mousy prototypes. The gears proved especially difficult and it took several attempts to get them right.
Mousy Prototype Parts
Mousy Prototype Parts

This image shows our second test batch of printed circuit boards fully assembled. It only took one jumper fix to bring Mousy to life!

Mousy Printer Circuit Board Prototypes
Mousy Printer Circuit Board Prototypes

The inner workings of one of our Mousy prototypes. The plastic parts – including the gears – are from the production molds. We built several initial production prototype units for testing and evaluation.

Inside Mousy
Inside Mousy

 

Risks and challenges

The main challenge in developing a new product is navigating and overcoming the unforeseen issues, particularly during development and the initial stages of production. We spent extra time producing the plastic injection molds and thoroughly testing the design before bringing the product to Kickstarter.

The molds and parts are sourced from manufacturers with whom we have built strong working relationships over several years. The only issues we anticipate now will be in the assembly and quality control processes. Almost all of the components that can be are multi-sourced, this will help avoid delays in shipping. We are able to apply our many years of experience to quickly overcoming any issues in delivering Mousy to backers in a timely manner.

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Support

  1. Select this reward

    Pledge US$ 1 or more About US$ 1.00

    Show your support!

    A big thanks for helping us reach our goals and showing support for our project.

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    Pledge US$ 39 or more About US$ 39

    Mousy - Early Adopters

    Early bird special.You get 1 Mousy. Fully functional and ready to play. Smartphone app and Mousy will be updated based on feedback from early buyers before shipping balance of Mousy.

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    Pledge US$ 49 or more About US$ 49

    Mousy - Second Release

    You get one Mousy and one tail. Fully functional and ready to play. The tail included will be selected after the project closes. Tails are replaceable. Add your own at any time.

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    Pledge US$ 59 or more About US$ 59

    Mousy Kit

    You get one Mousy and two tails. Fully functional and ready to play. Tails are replaceable and can be made from virtually anything. Tails can also be bought from places like Walmart.

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    Pledge US$ 99 or more About US$ 99

    Mousy Combo Kit

    Get 2. One for you and a friend. You get 2 Mousy with tails. Separately packaged.

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Funding period

- (30 days)