The Magic Curry Kart
Five years ago I started the Magic Curry Kart. Inspired by the delicious food I experienced on my travels through South East Asia I decided to serve a Thai style curry off a rickety metal kart in my neighborhood. I initially experimented with a variety of store bought pastes until I decided to start making my own pastes from fresh ingredients I found at local farmers markets.
It was of course dubbed appropriately as Magic Curry Paste. We are now on the shelves of Whole Foods Markets, Bi-Rite Markets, Adronicos, and Rainbow Grocery in the Bay Area. We are also on the virtual shelves of Good Eggs and Amazon Fresh.
Our Plans to Expand: There is a growing demand for fresh and locally produced food products. We have the opportunity to get on the shelves of more markets throughout California, but that would push beyond our current production capacity. This means that we need to move our paste to a local co-packer in order to make larger quantities at lower costs. Then we can focus on reaching more stores.
We are committed to maintaining the quality and flavor of our products, while introducing new products and we will work closely with the co-packer to assure quality. Saving us time and money both in production and distribution costs will allow us to continue focusing on sourcing the best produce, testing recipes, creating new products and marketing, so we can bring the spice of life to those in need!
This campaign will raise the funds for our initial run for on three pastes with a co-packer and commercial distribution.
We use only fresh ingredients. Nothing else. We make our product in small batches, using as much locally sourced produce as possible and we continue to look for additional sources of local, flavorful, and sustainably grown ingredients.
Fresh Green Magic Curry Paste uses fresh green Thai chilies sharpened with galangal, turmeric & lemongrass, accented by the pungent flavor of Thai basil come together with a combination of spices in this classic Central Thai style paste.
Fiery fresh red Thai chillies are married with zesty Kaffir lime leaves and the earthiness of fresh young ginger in our version of this rich and complex paste adds an unforgettable spicy flavor to many dishes.
Made with less chili and extra turmeric, this curry paste is the gateway to spice. Similar to the red curry paste, but with a larger addition of fresh Turmeric root gives this paste its golden hue and flavors reminding us of our travels through Southeast Asia.
Here are some of the labels for our upcoming products:
Our long-term goals have always been to scale up production, expand throughout the Bay Area and Northern California, and launch new products. With your continued support, we can achieve these goals even sooner! We are announcing stretch goals of $60,000 and $100,000 to help us get to those goals. Take a look at what we can accomplish if we are to meet these stretch goals
In November of 2008, caught in the throes of a failing economy and non-profit career woes, Brian Kimball yearned for a new endeavor. He recalled the conversations he’d had with fellow residents of San Francisco’s Mission District, regarding a serious void in the neighborhood: a lack of late-night food to accommodate its late-night life. No stranger to the culinary arts, he wondered if – just maybe – he could fill that void.
Having travelled to Bangkok and witnessed street food vendors feed its bustling population, Kimball imagined serving up the same experience on the streets of San Francisco. After repurposing a pushcart built for the Black Rock City “Playa”, the purchase of a few ingredients, and the ignition of a small butane stove, the Magic Curry Kart opened up shop in early March of 2009.
Business soon grew from a handful of friends, to lines of eager patrons at Dolores Park. The Kart travelled all over the Mission District, and was heavily sought out wherever it went. The Magic Curry Man became something of a household name to San Franciscans, and inspired a flurry of other business owners to join in the food cart movement.
Reeling from the intense popularity of his curry dishes, Kimball was soon drawn to market and distribute his signature homemade curry pastes. Today, Magic Curry Paste can be found in several Whole Foods & Andronico's locations in the Bay Area as well as Bi-Rite, Rainbow Grocery and other specialty grocery markets. With your help we can expand to bring the spice of life to those in need.
Credits and Gratitude:
- Martha Traer - Videography and editing
- Broken Music Box - Beautiful soundtrack
- Ursula Young - Label designs
- Sara Wuerstle - Graphics and amazing support all around
Special thanks to:
- Luna Rienne Gallery
- Mission Country Club
And to all of our friends, family and fans, we thank you for all the support that you've shown us throughout this whole adventure. We love you!
Risks and challenges
We accept the risk inherent in using fresh ingredients, especially the seasonal availability. Our large batches will be be scheduled based off of seasonal harvest and we are working with multiple farmers this year to ease that risk.
Another challenge is maintaining consistent marketing including in-store demos as distribution increases. We are allocating resources for maintaing a consistent in store presence as we grow.
- (30 days)