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Help Magic Curry Kart increase production of Magic Curry Paste to bring this spice of life to those in need!!
Help Magic Curry Kart increase production of Magic Curry Paste to bring this spice of life to those in need!!
129 backers pledged $21,510 to help bring this project to life.

About

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$21,510

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The Magic Curry Kart

The Original Magic Curry Kart
The Original Magic Curry Kart

Five years ago I started the Magic Curry Kart.  Inspired by the delicious food I experienced on my travels through South East Asia I decided to serve a Thai style curry off a rickety metal kart in my neighborhood.  I initially experimented with a variety of store bought pastes until I decided to start making my own pastes from fresh ingredients I found at local farmers markets. 

It was of course dubbed appropriately as Magic Curry Paste.  We are now on the shelves of Whole Foods Markets, Bi-Rite Markets, Adronicos, and Rainbow Grocery in the Bay Area.  We are also on the virtual shelves of Good Eggs and Amazon Fresh.

Our Plans to Expand:  There is a growing demand for fresh and locally produced food products.  We have the opportunity to get on the shelves of more markets throughout California, but that would push beyond our current production capacity.  This means that we need to move our paste to a local co-packer in order to make larger quantities at lower costs. Then we can focus on reaching more stores.

We are committed to maintaining the quality and flavor of our products, while introducing new products and we will work closely with the co-packer to assure quality.  Saving us time and money both in production and distribution costs will allow us to continue focusing on sourcing the best produce, testing recipes, creating new products and marketing, so we can bring the spice of life to those in need!

This campaign will raise the funds for our initial run for on three pastes with a co-packer and commercial distribution.

Our Paste:

Magic Curry Paste, The Triology
Magic Curry Paste, The Triology


We use only fresh ingredients.  Nothing else.  We make our product in small batches, using as much locally sourced produce as possible and we continue to look for additional sources of local, flavorful, and sustainably grown ingredients.

Green Magic Curry Paste
Green Magic Curry Paste

Fresh Green Magic Curry Paste uses fresh green Thai chilies sharpened with galangal, turmeric & lemongrass, accented by the pungent flavor of Thai basil come together with a combination of spices in this classic Central Thai style paste.

Red Magic Curry Paste
Red Magic Curry Paste

Fiery fresh red Thai chillies are married with zesty Kaffir lime leaves and the earthiness of fresh young ginger in our version of this rich and complex paste adds an unforgettable spicy flavor to many dishes.

Yellow Magic Curry Paste
Yellow Magic Curry Paste

Made with less chili and extra turmeric, this curry paste is the gateway to spice. Similar to the red curry paste, but with a larger addition of fresh Turmeric root gives this paste its golden hue and flavors reminding us of our travels through Southeast Asia.

Here are some of the labels for our upcoming products:

Swag

Magic Curry Kart Hoodie
Magic Curry Kart Hoodie

Stretch Goals

Our long-term goals have always been to scale up production, expand throughout the Bay Area and Northern California, and launch new products. With your continued support, we can achieve these goals even sooner! We are announcing stretch goals of $60,000 and $100,000 to help us get to those goals. Take a look at what we can accomplish if we are to meet these stretch goals

Our Story

In November of 2008, caught in the throes of a failing economy and non-profit career woes, Brian Kimball yearned for a new endeavor. He recalled the conversations he’d had with fellow residents of San Francisco’s Mission District, regarding a serious void in the neighborhood: a lack of late-night food to accommodate its late-night life. No stranger to the culinary arts, he wondered if – just maybe – he could fill that void.

Having travelled to Bangkok and witnessed street food vendors feed its bustling population, Kimball imagined serving up the same experience on the streets of San Francisco. After repurposing a pushcart built for the Black Rock City “Playa”, the purchase of a few ingredients, and the ignition of a small butane stove, the Magic Curry Kart opened up shop in early March of 2009.

Business soon grew from a handful of friends, to lines of eager patrons at Dolores Park. The Kart travelled all over the Mission District, and was heavily sought out wherever it went. The Magic Curry Man became something of a household name to San Franciscans, and inspired a flurry of other business owners to join in the food cart movement. 

Reeling from the intense popularity of his curry dishes, Kimball was soon drawn to market and distribute his signature homemade curry pastes. Today, Magic Curry Paste can be found in several Whole Foods & Andronico's locations in the Bay Area as well as Bi-Rite, Rainbow Grocery and other specialty grocery markets.   With your help we can expand to bring the spice of life to those in need.

Credits and Gratitude:

Special thanks to:

And to all of our friends, family and fans, we thank you for all the support that you've shown us throughout this whole adventure.  We love you!

Risks and challenges

We accept the risk inherent in using fresh ingredients, especially the seasonal availability. Our large batches will be be scheduled based off of seasonal harvest and we are working with multiple farmers this year to ease that risk.
Another challenge is maintaining consistent marketing including in-store demos as distribution increases. We are allocating resources for maintaing a consistent in store presence as we grow.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    JOIN THE MAGIC: Virtual High Five! + Stay Connected with our Newsletter + Listed as a Supporter on our website.

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    Pledge $25 or more About $25

    LOCAL LOVE - 1 Jar of Magic Curry Paste (Red, Green or Yellow) + Sticker + Recipe Cards.
    Pick up at San Francisco location. Note: First 100 pledges will receive in June, Next 200 pledges will receive in July.

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    Pledge $50 or more About $50

    SNEAK PEEK#1 (Limited Edition)- 1 Jar Magic Curry Powder + 1 Bottle Magic Ketchup + 1 Jar Magic Chili Sauce. Note: First 100 pledges will receive in July, second 100 pledges will receive in August. (Additional fees may apply for International Shipping).

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    Pledge $75 or more About $75

    FAN PACK! Magic Curry T-Shirt + 1 Jar Magic Curry Powder + 1 Bottle Magic Ketchup + 1 Jar Magic Chili Sauce. Note: First 100 pledges will receive in July, second 100 pledges will receive in August. (Additional fees may apply for International Shipping).

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    Pledge $75 or more About $75

    MINI FAN! Toddler or Kid size Hoodie + Stickers (Additional fees may apply for International Shipping).

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    Pledge $75 or more About $75

    SUNSET CAMPOUT SPECIAL!
    $20 Magic Curry Kart food voucher for this years Sunset Campout in Belden Town + 1 T-Shirt
    + Stickers

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  7. Select this reward

    Pledge $100 or more About $100

    SUPER FAN PACK! Magic Curry Hoodie + 1 Jar Magic Curry Powder + 1 Bottle Magic Ketchup + 1 Jar Magic Peanut Sauce (Additional fees may apply for International Shipping).

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  8. Select this reward

    Pledge $100 or more About $100

    HAPPY CAMPER SPECIAL!
    $20 Magic Curry Kart food voucher for this years Sunset Campout in Belden Town, CA + 1 Hoodie + Stickers.

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    Limited 0 backers
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  9. Select this reward

    Pledge $125 or more About $125

    FATHER'S DAY GIFT: 1 Hoodie + 1 Magic Ketchup + 1 Burger Press with papers + 1 bottle Magic Chili Sauce + 2 Spatulas + Recipe Cards + Stickers

    **Sent to you the 1st week of June!

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  10. Select this reward

    Pledge $250 or more About $250

    FAMILY PACK! 2 Magic Curry Hoodies + 2 of your choice: T-Shirt, Kids T or Onesie + 1 Jar Magic Curry Powder + 1 Magic Ketchup + 1 Jar Magic Chili Sauce (Additional fees may apply for International Shipping).

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  11. Select this reward

    Pledge $250 or more About $250

    GET SPICY! Couples, get ready for this unique date night. 2 tickets to a private cooking class Saturday August 2nd, 6-10pm in San Francisco + 2 Magic Curry Kart Aprons + 3 Pack of Magic Curry Paste + Recipe Cards! Learn hot new tips for the kitchen, create some tasty, spicy dishes and sit and enjoy a meal together while getting the insider scoop about what it's like to start a food business.

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    Pledge $350 or more About $350

    GET SPICY! Couples, get ready for this unique date night. 2 tickets to a private cooking class Wednesday August 6th, 7-9pm in San Francisco + 2 Magic Curry Kart Aprons + 3 Pack of Magic Curry Paste + Recipe Cards! Learn hot new tips for the kitchen, create some tasty, spicy dishes and sit and enjoy a meal together while getting the insider scoop about what it's like to start a food business.

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  13. Reward no longer available

    Pledge $1,000 or more About $1,000

    VIP TOUR. Private Tour for party of 6. Get an insiders look at the Mission, sample some amazing food, and hear first hand about the underground street food scene that evolved into the numerous food trucks, restaurants and businesses that we know, love and still need to discover!

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    Pledge $1,200 or more About $1,200

    Private Cooking Class for party of 8. Learn how to create unique condiments and sauces, locate essential sources herbs and spices as well the several delicious curry dishes.

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    Pledge $5,000 or more About $5,000

    MAGIC RIDE! You can be the proud new owner of The Original Magic Curry Bike Kart! Comes with propane burners and newly finished table top. Great funky alternative to a grill for your backyard, front yard or old fashion street parties! + Hoodie + T-Shirt + 1 Jar of each Magic Curry Food Product + Support Pack. Can be delivered to Bay Area locations!

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Funding period

- (30 days)