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Funding the down-payment for brewing equipment at Greenwood Brewery & Garden; less than 10% of full buildout cost. Scroll for our story
494 backers pledged $68,725 to help bring this project to life.

About

Greenwood Brewing, Building Our Woman-Owned Brewery project video thumbnail
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$68,725

494

Your donation will forever impact the startup of Greenwood Brewing. 

Greenwood Brewing is a woman-owned brewing company where we believe in the power of the purposeful pint. In an industry largely dominated by men, women often feel intimidated or underrepresented in the craft beer scene. And while our Greenwood Brewing handcrafted ales are for everyone to enjoy, our goal is to create approachable craft beer to allow women to feel welcome in this industry. Because we believe that beer isn’t just tasty, but it is an avenue for powerful conversations and positive changes that often begin over a cold one with a friend. We want that friend to be both men and women. 

I started in the beer industry (well, besides being a fan of beer - learned in my Eastern-Iowa days) about five years ago with a 5 gallon home-brew kit that I received for my birthday. 

Founder, Megan Greenwood home brewing first 5 gallon beer
Founder, Megan Greenwood home brewing first 5 gallon beer

My 5 gallon hobby turned into building a microbrewery in my garage, where my neighbor, my roommate and I were brewing regularly - enjoying the 8 beers that were chilling in the keezy at all times. I fell in love with brewing. I was creating a product that brought people together and made people feel happy... and honest. 

At the same time that I was home brewing, I was working as an alternative energy sales engineer in Corporate America. I was realizing that I was having some of my most important conversations over a beer. My clients, my managers, my colleagues, whenever we were "getting real" we were talking over beers at happy hour, or beers at a baseball game. And these important conversations were opportunities that I wouldn't be experiencing if I wasn't enjoying them in this social environment. That these honest conversations and progressions through my career were centered around a product, and that product happened to be craft beer. And sometimes, even though I was home brewing, I felt intimidated by the craft beer industry and feeling comfortable ordering beer. 

So, I thought, I'm sure I'm not the only person feeling this way. And not only that, but I don't want other women missing out on these opportunities because she feels like she can't order a beer. Or because she doesn't feel comfortable in this environment. We need to be in this environment, having the honest conversations, and the last thing we need is for the avenue (beer) to be the reason why we don't say YES to an opportunity to be part of the conversation. 

To sit at the table. 

That's why I created Greenwood Brewing, with a goal to bring more women into the craft beer scene. And at the very least to make sure women feel welcome in this industry and that they are represented. 

I mean, women were the first brewers of beer after all. 

Our brand celebrates and empowers, to help her (and him!) achieve their greatest goals. I think we can all use a little encouragement there. 

As Greenwood Brewing stands today, we are currently contract brewing at a local brewery in Arizona. Contract brewing is an incredible opportunity for us; to get our beer into the hands of consumers, understand their likes and dislikes, and uncover the way of the industry. We are so lucky and thankful that we are able to contract brew and that the existing beer industry in Arizona has made us feel welcome. Contract brewing is a means to an end though, and we need to build our own brewery. 

So that's what we're doing. We're building a brewery. 

We have spent the past few months finding a location, and we can't believe our perfect fit. Greenwood Brewery will be located on Roosevelt Row in downtown Phoenix on the corner of 5th street and Roosevelt. Below you can see the drawing of our location - our patio, the bar, the beer garden and the brewery (from left to right). 

Greenwood Brewery and Beer Garden. Drawing by Kaiserworks
Greenwood Brewery and Beer Garden. Drawing by Kaiserworks

This project is an infill project for Downtown Phoenix, which gets us very excited. An infill project means that it's a development of a vacant parcel that is within a built-out area of a city.  Infill projects are somewhat difficult to complete, mostly because there is a reason why the parcel isn't utilized in the first place. In our case the parcel is only 2500 square feet, meaning it isn't big enough to be easily developed.

Challenge accepted. (and overcome)

We've spent the past few months coming up with a design for the property to best utilize the new Greenwood Brewery and all its components: our brewery, our beer garden (Greenwood Garden), an existing Arizona-based retail store, an existing Phoenix art studio, and a beautiful existing patio. And we're thrilled with the design. 

Street-level view Greenwood Brewery & Beer Garden.
Street-level view Greenwood Brewery & Beer Garden.

On one side of the property will be Greenwood Garden, which will be seen as a pocket park: a luscious green oasis in the heart of a metropolitan city. The other half will be a lively patio with access to the existing retail store and art studio. The Brewery will be a gateway into 5th street, where we get excited all over again about the progression of our community. Your donations will make this a beautiful destination. 

Where will your money be going specifically? We have increased our Brewery size to a 10 Barrel Brewhouse with (6) 10 Barrel Fermenters and (2) 20 Barrel Fermenters. This expansion has removed our ability to self-fund the brewery and we need your support. $68,000 is the down payment on our equipment and a little less than 10% of what we need for the total buildout of the brewery and beer garden. The remaining funds will be self-funded and financed.

Birds-eye view of Brewery
Birds-eye view of Brewery

Donating today will bring us to our goal of not just brewing beer, but creating a powerful position for women in this industry. 

"I started Greenwood Brewing because I love making tasty beer but what I love even more is creating a product that provides an avenue for new and powerful conversation. I believe people need to encourage each other and share with each other in order to create change in their lives, and craft beer can be a vehicle for culture shift. Why? Because beer promotes social experiences and social experiences promote conversation. The right conversation can promote change – and that’s the ultimate goal."

We promise it’ll be an experience to remember. 

Now, for the good stuff. Our rewards. 

With your donation, we are excited to offer various rewards to show our appreciation! WE ARE GRATEFUL FOR ANYTHING! Truly we are. We can't do this without you, and even the smallest amount matters. 

We'd like to show you a few of the rewards that you'll be getting when you back our kickstarter:

Greenwood Brewing 8.5x11 Print (signature paper not shown)
Greenwood Brewing 8.5x11 Print (signature paper not shown)
Greenwood Brewing Pin
Greenwood Brewing Pin
"Pose with Swag" Tank
"Pose with Swag" Tank
"Nod with Swag" Hat
"Nod with Swag" Hat
"Let's Share a Sample" GWB Signature Sampling Board
"Let's Share a Sample" GWB Signature Sampling Board

Again everyone, I want to thank you all for your support of Greenwood Brewing. We can't wait for the brewery to open so we can all share a beer together. Until then. 

-Megan Greenwood, Founder - Greenwood Brewing

Risks and challenges

The risks around this campaign include the timeline of the brewery being built. As you can see we are in design-phase of the brewery. We are aiming for a late-spring launch, but if we have any delays, we will be looking further into the summer. We will keep everyone updated as they come, but please be patient with us if any delays come our way! We appreciate your support so much!

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Support

  1. Select this reward

    Pledge US$ 6 or more About US$ 6

    "THANK YOU!"

    A humongous Thank You! for supporting Greenwood Brewing. We’ll shout out a THANK YOU to you on social as a reward! (if you prefer)

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    Pledge US$ 11 or more About US$ 11

    “GWB Friend”

    You. Are. Awesome. We’d like to thank you personally for donating, so you’ll be receiving a handwritten Thank You from the founder, Megan Greenwood and a GWB sticker to brighten up your room, car, notebook, or your shirt for the day. We’ll also mention you on social, as long as you want us to!

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    Pledge US$ 25 or more About US$ 25

    “The Feature”

    History/Herstory Spotlight! Pledge $25 and we’ll do an exclusive email interview Question/Answer with you and feature your story on our Social Media! We'll also send a handwritten thank you with our GWB sticker. PLUS you’ll have the chance to be featured on our bottles and cans when they are launched in 2019!

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    Pledge US$ 25 or more About US$ 25

    "The Print"

    Only on kickstarter, a Greenwood Brewing 8.5x11 print on signature paper with metallic gradient logo that is signed and personalized with a thank you for helping fund Greenwood Brewing!

    Includes:
    • Signed & Personalized Greenwood Brewing Print
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    Pledge US$ 25 or more About US$ 25

    "The Donation"

    We will donate 10% of our profits of this reward to a woman's foundation and charity for sheltering women and getting them a fresh start after tragic events.

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  6. Select this reward

    Pledge US$ 50 or more About US$ 50

    “Pose with Swag” Tank

    Donate $50 and receive the original Greenwood Brewing green women’s tank! We'll also throw in a sticker with the package and a digital shoutout to you!

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    Pledge US$ 50 or more About US$ 50

    “Nod with Swag” Hat

    Donate $50 and receive the iconic white Greenwood Brewing hat! We’ll include a sticker and a “nod” on our social media.

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    28 backers
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  8. Select this reward

    Pledge US$ 50 or more About US$ 50

    "The Local"

    Join us for our first ever GWB exclusive Scavenger Hunt! This will launch within the first 2 months of the Brewery opening. We’ll be on the hunt in Downtown Phoenix to win mystery prizes throughout the event. End at Greenwood Brewery with a pint glass and celebratory party!

    Includes:
    • 1 Ticket to the GWB Scavenger Hunt
    • Greenwood Brewing Pint Glass
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  9. Select this reward

    Pledge US$ 50 or more About US$ 50

    “You Mean, Beer-ducation”

    Come brew with us! Select a day from 8 dates to come brew with us at the brewery! This brew day includes learning how to brew, a little bit of science (SCIENCE!) and of course beer-ducation on how to properly rate your beer. A (2) hour event, dates range from August 2019 - December 2019 after Brewery opens. Also, check out our Beer-ducation x2 for a double option!

    Includes:
    • Brew Day!
    • Greenwood Brewing Tasting Glass
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    Pledge US$ 50 or more About US$ 50

    "Walk With Swag" TEE

    By Popular demand, we are adding a TEE SHIRT with the same rewards as the tank and the hat! You can change your reward to the tee once we close our campaign! This tee will be specific to Kickstarter only. Gray or white tee with Signature Greenwood Brewing Logo! You also get a thank you, sticker and shoutout!

    Includes:
    • Greenwood Brewing Signature Tee
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    Pledge US$ 100 or more About US$ 100

    "Let’s Share a Sample”

    Pledge $100 and receive our signature branded beer-sampling board with branded tasting glasses! This is an exclusive gift, only available on Kickstarter. We’ll thank you personally for your gracious donation and include our Greenwood Brewing pin. Giving for a gift? We'll send a printable certificate the day after we close: Jan 11.

    Includes:
    • Branded Sampling Board with GWB Glasses
    • GWB Exclusive Pin
    • GWB Sticker, Thank you and Social Shoutout!
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    Pledge US$ 100 or more About US$ 100

    “Beer-ducation x2”

    Pick from 8 dates for YOU AND A FRIEND to come to the Brewery to come brew with us! This option gets you (2) Greenwood Brewing pins and (2) Greenwood Brewing pint glasses at the event. Event is 2 hours, and includes learning how to brew, how to rate beer, and of course, beer-ducation! Dates range from August - December 2019. Giving for a gift? We'll send a printable certificate the day after we close: Jan 11.

    Includes:
    • Brew Day!
    • GWB Exclusive Pin
    • Greenwood Brewing Pint Glass
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    Pledge US$ 200 or more About US$ 200

    “Personalize my Story”

    Personalize your very own signature Herstory Bottle with your face, or someone you love. Need a wedding gift? Anniversary? Birthday? This is the perfect one. We’ll cartoonize you (or your friend, or pet pal) as the main feature and add your name to the label. Two people max per label. You’ll receive 4 bottles within 8 weeks after we get your photo. Brown bottles with white labels (white bottles may be available upon request) a single design replicated on four bottles. If you're gift giving, we'll send a printable certificate the day after we close: Jan 11.

    Includes:
    • 4 Personalized Herstory Brew Bottles
    • GWB Sticker, Thank you and Social Shoutout!
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    Pledge US$ 250 or more About US$ 250

    "Welcome, Founder"

    You are an official Founding Member of Greenwood Brewing. You will get your name permanently mounted on the Founders Wall in Greenwood Brewery, Greenwood Brewing “Founder” tee and Greenwood Brewing “Founder” hat, and (2) tickets to friends and family pre-opening party with (2) pint glasses. Thank you, Founder!

    Includes:
    • GWB Founder Tee Only available on Kickstarter
    • GWB Founder Hat Only Available on Kickstarter
    • Tickets to Friends and Family Pre-Opening Party
    • Greenwood Brewing Pint Glass
    • GWB Founding Member on GWB Founder's Wall in Brewery
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    Reward no longer available 60 backers
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    Pledge US$ 550 or more About US$ 550

    "Honor Herstory"

    Honor yourself or an inspiring woman in your life by naming any of our brewing tanks after her. The Fermentation Vessel or Brewhouse will have a plaque mounted with the name and story of the woman you want to recognize. If we upgrade our system in the future, the plaque and name moves with it. An identical plaque will be sent to you to share. Looking to do this for a gift? We will send a printable certificate on January 11 of this gift for you to share with your loved one.

    Includes:
    • A plaque for you to share of your inspiring woman
    • Name your fermenter with plaque hung at the brewery in your honor
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    Pledge US$ 1,000 or more About US$ 1,000

    “Name Your Beer”

    So you want to leave your brand on the world? You can do that here. We have 3 flagship recipes that need a name. YOU (yes, you) get the final say in naming the beer. We will brainstorm together, and whittle the list down for you to pick the name. Not only that, but! YOUR NAME will forever be on the beer label for the beer that you pick. We will get in touch with you before the opening party so you can unveil your chosen name. **Name must be in-line with branding and must pass TTB regulations**

    Includes:
    • Name a GWB Beer!
    • FOREVER have your name on a GWB beer label
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    Reward no longer available 3 backers
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    Pledge US$ 1,179 or more About US$ 1,179

    The Diamond Package

    This package has it all. You get to be a Diamond Founding Member, with your name in a plaque 2xs size of Founding Member with "Diamond Founder" for all to see. You receive a "Founder" tee & hat, PLUS YOU get to name a Seasonal Beer and we'll send you 4 beer bottles with your beer name on the bottle. The beer name needs to be appropriate and TTB approved, and will live in our taproom with the potential to be a reoccurring seasonal beer. ALSO you are invited to our exclusive pre-opening party with a guest. Let's go diamond!!

    Includes:
    • Diamond Founding Member Plaque on Founder's Wall
    • GWB "Founder" Tee Only Available on Kickstarter
    • GWB Founder Hat Only Available on Kickstarter
    • Tickets to Friends and Family Pre-Opening Party
    • Greenwood Brewing Pint Glass
    • 4 Personalized Herstory Brew Bottles
    • Name a Seasonal Beer!
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    Pledge US$ 1,500 or more About US$ 1,500

    "Private Brewing Party"

    You and 15 people come for a private brew day and naming of a seasonal beer! The day includes beer-education, learn how to brew, rate, and pair beers while enjoying heavy appetizers and brainstorming YOUR NAME of the beer that you brew. Take home the recipe, pint glasses for all, Greenwood brewing pins and stickers, AND come back 3 weeks later to see your beer on tap! **Name must be appropriate, must reserve after opening of Brewery**

    Includes:
    • Name a Seasonal Beer!
    • 15× Brew Day!
    • 15× Greenwood Brewing Pint Glass
    • 15× Greenwood Brewing Sticker
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  19. Select this reward

    Pledge US$ 5,000 or more About US$ 5,000

    Private Dining Experience

    Host a dinner party at Greenwood Brewing for up to 10 people with an elegant three-course dinner on a Sunday – Thursday evening. Enjoy a delicious and entertaining atmosphere under the twinkling lights of the Greenwood Garden, and go home with an experience unlike anything before. Event must be reserved after the opening of Greenwood Brewery.

    Includes:
    • Exclusive private dinner party for 10 at Greenwood Garden
    • Elegant 3 course dinner under the twinkling lights
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    Pledge US$ 10,000 About US$ 10,000

    "The Big Event"

    Any big event calls for an unforgettable experience. Enjoy an exclusive evening at Greenwood Garden for only you and 50 of your friends or colleagues. We will close the Garden for only your party to enjoy a three-course dinner under the twinkling lights. Event must be reserved after the opening of Greenwood Brewery.

    Includes:
    • Exclusive Dining Experience for 50 at Greenwood Garden
    • Private event, for attendees only.
    • Elegant 3 course dinner under the twinkling lights
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Funding period

- (50 days)