Update 1: Last hours of the campaign
We are opening 10 extra slots at $549 for our Swiss Made 305 Automatic. 8 left! Check out below the unique premium finishing of the 305A case body (Watch in HD)!
Update 2: FREE movement upgrade for all backers.
Update 3: All backers can now upgrade to the "lume dial" for 25$.
This new dial features a black matte upper-layer, Tritec C1 Super-Luminova lower-layer and XII ceramic applied with C1 Tritec Super-Luminova powder.
MODUCO (MODern Urban COmpany) is the collaborative vision of two good friends and former roommates; one an American watch designer, the other a Swiss watch brand & product manager with a combined experience of more than 10 years in the watch industry.
We have set out to design a watch inspired by the urban environment, modern aesthetics and industrial elements that finely juxtaposes boldness with simplicity and rawness with sophistication.
The concept of the MODUCO timepiece was originally conceived during our time in Miami Florida as roommates and co-workers. What started us on our journey was our passion for watch design which initially landed us both at a company in the fashion watch industry; an industry full of possibilities, but ultimately over saturated with monotonous designs seen many times over. Our dream was to utilize our combined experience of over 10 years in the watch industry and create something of our own, something meaningful, powerful and unique.
Since our days in South Florida and our initial concept phase, we have separated; one left for New York and continued design operations, while the other went back to his home country of Switzerland to begin generating relationships with manufactures and to lead the development process.
Us in a few words :
- One is an American who currently lives in New York. The other is a Swiss who is now based in Neuchâtel, Switzerland.
- Both in our early thirties.
- Worked for watch companies in Switzerland, U.S. and Hong-Kong.
- Designed and developed watches from $50 up to $100,000.
- Accomplished in creating new watch collections (from concept to final product) for well known fashion and luxury brands.
- Combined experience of over 10 years.
Our case is defined by the interplay of several elements derived from our inspiration:
- raw and industrial
- dimensional play of height and depth
- modern and minimal
This criteria coupled with meticulous execution of contrasting details creates a look that is powerful, yet sophisticated and uncluttered.
MODUCO's most eye catching and unique feature is its distinct cylindrical bezel and case back that erupts through the case body and draws inspiration from raw industrial piping. It is finely balanced with a combination of traditional finishing techniques interpreted in fresh new ways.
The top of the bezel is diagonally brushed which adds interest and assists in creating depth and a sense of perspective. This is contrasted with heavy vertical brushing on the bezel side. These two planes are broken by a highly polished chamfer that beautifully captures and reflects light.
The case body is sculpted with clean architectural lines and completed with a subtle sandblast finish to contrast the industrial rawness of the cylinder bezel.
The crown plays in harmony with the bezel and displays heavy vertical brushing on the side of the cylinder and the top which is separated by a notched chamfer to provide a firm grip for setting the watch.
Dimension drives the design, from the striking cylinder bezel to the sandwich construction dial consisting of a matte top dial with cut-out hour indexes that exposes the sunray lacquered dial below.
This dimensional push/pull effect is completed by the heavy vertical brushed Roman numeral XII ascending from the surface of the dial like a city skyline.
Our modern heavy brushed skeleton hands add to the dimensional effect created by the sandwich dial and high rise index and will utilize Tritec Luminova C1 for easy visibility in low light.
We will be offering two Swiss Made movements (both quartz and automatic) to power our unique case style.
For the automatic we will be partnering with Sellita, a successful leader in the watch industry, and utilizing their SW200 movement with 26 jewels, a calendar at the 3 o'clock position and a 38 hour running time. We chose the élaboré grade with incabloc shock absorber.
The automatic version will boast a heavy diagonal brushed, screw down exhibition case back with acid etched markings.
We have chosen to team with Ronda for our quartz edition, a company with over 70 years of watch making experience, and will be employing their very reliable and precise 513 caliber.
The quartz edition case back will feature a heavy diagonal brushed, screw down case back with acid etched logo and markings.
The modern lifestyle offers a variety of opportunities and interactions, from work to play, each day.
Each watch purchased will come with a 100% vegetable tanned Italian calf leather strap that is pre-selected for each coloration, but you will also be allowed to choose an additional strap option of either a Nato strap or stainless steel mesh bracelet (additional $20).
All straps will come with easy quick release pin levers for easy changeability, so you may further customize your watch to suit your mood and occasion .
Holding true to our desire to create every detail with purpose, the MODUCO 305 watch will be delivered in a book-closure style luxury box that is slim, easy to store and even travel with, so that your watch will always be protected when not worn.
Our box will exhibit:
- a magnetic lid closure
- soft touch lamination paper for the cover
- silver vertical brushed paper around the inner carton
- spot UV gloss treated logo with diagonal brushing effect, reminiscent of the bezel top
- and high density premium protective foam with cutouts for the watch, additional strap and warranty card for ultimate protection.
MODUCO prides itself on quality and the execution of fine details. Bringing you a uniquely crafted 'Swiss Made' watch at an affordable price point that cuts out the middleman and additional markups is our goal.
Our watches are designed in the USA and will be developed and hand assembled in the region of La Chaux-de-Fonds, Jura, Bienne and Solothurn in Switzerland with some of the finest partners in the industry.
By supporting our campaign, you will be given the option to chose from our pre-designed collection.
Our Sellita SW200 automatic edition (305A) will be offered at a limited quantity of 305 pieces, while our quartz (305Q) will be offered at an unlimited quantity.
After completion of the campaign, each backer will be sent an order form via email. You will receive one order form for each purchase made to choose your:
- pre-designed case style
- additional strap option
This form must be returned to us to place your order and begin manufacturing on a timely schedule.
At this time, please only select how many watches you would like with the movement you desire by choosing the corresponding reward above at the top right of the page.
MODUCO is excited to offer several Reach Goals that are possible to obtain at certain levels of funding. If these Reach Goals become active by reaching the funding minimum, then you will be able to upgrade your original pledge to include them, if desired.
The Reach Goals are as follow:
Follow us on Instagram and Facebook to stay up to date with all the happenings at MODUCO!
For any questions, please contact us at:
We would like to take a brief second to thank those who have supported us throughout this long journey. 3 years in the making, MODUCO is now a reality.
We would first like to thank our family and close friends, for most things in life start with you.
We would also like to thank all the Instagram bloggers, influencers and media outlets for the fantastic posts and photography and for helping us get the word out about MODUCO, most notibly:
- Worn & Wound
- Two Broke Watch Snobs
- Time To Blog Watches
Lastly, and most importantly, we would like to thank all of you who purchased and backed our unique labor of love. Please enjoy your timepiece, keep supporting the modern/urban lifestyle and make the world an awesome place.
Risks and challenges
We understand that creating and delivering a new product may come with unexpected delays or setbacks. With our 10 years of combined experience in the watch industry and with one of our co-founders stationed in Switzerland who has built strong relationships with some of the top Swiss manufacturers, we feel confident that we have greatly minimized these risks.
We have spent 3 years meticulously crafting this timepiece down to the finest detail and with tried and tested prototypes gaining excellent reviews from bloggers and influencers abroad, we are confident in its quality.
It is our goal to be completely transparent with our backers, keeping them informed every step along this journey. We will be providing photos and videos of this process from manufacturing to delivery.
If along the way, we find that there is a setback in production, or a delay somewhere during the process in the timeline, we will be transparent and keep all of our backers informed. If our campaign is successful, we are targeting a shipping window in mid to late August.
We desire to provide our backer with the best customer service and encourage our backers to feel comfortable to reach out to us at any moment to ask questions and we pledge to get back to you within 24 hours.
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