JUST A FEW REASONS WHY MERINO IS SO AWESOME
* Merino is 100% natural, biodegradable, totally renewable and sustainable. (Yeah Earth!)
* Merino is the only natural fabric that naturally breathes and controls moisture. It cools when little monsters get too hot and insulates when their body temperature drops. (Kiss clamminess goodbye!)
* Unlike scratchy wool, merino is luxuriously soft and gentle on little monster’s skin. (Smooth as a monster’s bottom!)
* Merino naturally stretches and moves when little monsters move, yet it does not loose its shape - say goodbye to stretched out necklines. (Watch them stretch and GO!)
Far from traditional kids clothing, Little Flock is packed with style, attitude and tongue-in-cheek naughtiness. The range we are developing for the October show includes drop-crotch pants, dipped hem shirts, slouchie beanies, fingerless gloves, jogging sweats, pocket t’s, kimonos and dresses, all produced in New Zealand from 100% merino wool.
WHAT ARE WE DOING?
Founded by a hybrid US/NZ couple with a background in action sports, we’ll be showing our extended line of modern designer 100% merino children’s clothing at the largest kids and childrenswear tradeshow in the USA in October, 2013. But we need your help!
With pledges through Kickstarter we can help Mom’s and Dad’s everywhere to kick their kids polyester and inferior duds to the kerb, for good!
Everything we are producing for Kickstarter is totally limited edition and made just this one time, just for you!
WHY LITTLE FLOCK OF HORRORS?
When people say that being a parent is the hardest job in the world, they’re not kidding. We often say that our parenting journey isn’t all about “dimples and baby giggles”, with our two “monsters” (as we affectionately call them), running us ragged from the time they wake up, to the time they go to bed, (plus the 3 nighttime wake ups in between.) But we wouldn’t trade our crazy lives for the world!
Little Flock of Horrors is inspired by our two monsters, Iggy and Frankie, and the parenting journey that we continue to travel on while holding their sticky hands.
We're using the world’s best fabric to produce a line of clothing that is on-trend, stylish and chic. The kind of clothes you’d want to wear, but ours are made from 100% merino in New Zealand.
Little Flock of Horrors is not about rainbows, unicorns, giggling kids or newborns sleeping on sheepskin rugs. Kids will be kids, and we embrace it.
Toddler tantrums, mischievous mugshots, epic meltdowns or monster mash dance parties, our fabric is 100% honest, and so is our brand.
Through generous Kickstarter contributions we will launch our brand at the ABC Tradeshow in Las Vegas, and get our fine merino garments in front of a number of buyers from the US and beyond. We will use the funds to produce a sample set of approx. 70 pieces in a number of different colours, purchase our fabric, have our photoshoot, design our lookbook, launch our website and execute our marketing plan.
With your help, our dream of showing the world that merino is THE BEST fabric for babies and children will be one step closer.
The feedback we’ve received so far has been fantastic! DailyCandy spotted us and loves us, but we are still entirely self-funded and need to take it to the next level.
That’s where you can help us!
Risks and challenges
If we reach our goal then we will work hard to get everything to your door by the end of October 2013. We want you to have your merino on your or your child's body in time to experience the this superior fabric during Fall/Winter season. Once we have you hooked then we want to have you back for Spring/Summer to watch it perform in warmer conditions.
The obstacles we face are simply around having the products sewn in time. Since everything is local to us here in New Zealand this is usually managable. However, there is always the possibility to be late so please dont worry if it take until mid-November to receive your goods. You will still love love love them! Thanks so much.Learn about accountability on Kickstarter
- (30 days)