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Iconic stainless-steel dive watches with 500m depth rating. Designed to offer superb value with great specifications.
Iconic stainless-steel dive watches with 500m depth rating. Designed to offer superb value with great specifications.
429 backers pledged S$ 301,573 to help bring this project to life.
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Axios Ironclad | Robust 500m Swiss Automatic Dive Watch

S$ 301,573

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The Axios Ironclad – A modern reinvention of an iconic classic. The Ironclad maintains the definitive dive watch silhouette and is infused with our own design ideas – resulting in a watch that is reminiscent of the past, but wears its own character. 

At Axios, our guiding theme is to offer more for less. The specifications of our watches will hold their own against many of the industry’s best, at a price point we hope lends access to everyone.

We’ve worked with the same factories and logistics partners over several successful Kickstarter projects (Zelos, Ventus) and have shipped out thousands of watches around the globe. These relationships have enabled Axios Watches to not only lower our costs but to be assured of the quality of our timepieces and the reliability of our logistics. This is how we are able to offer superior value at a compelling price point with the Axios Ironclad collection.

Our motivation behind the Axios Ironclad was to reinvent a classic icon, putting our own stamp on it and allowing new technological updates to surface with it. We designed five color variants of the Ironclad, namely the "First Light", "Ocean Gulf", "Deep Blue", "Horizon" and "Northern Sky".

Left to Right: "First Light", "Ocean Gulf", "Deep Blue", "Horizon" and "Northern Sky"
Left to Right: "First Light", "Ocean Gulf", "Deep Blue", "Horizon" and "Northern Sky"

The collection was named after the Ironclad battleships which first arrived in 1859 and quickly rose to become the dominant warship of that era. We hope that the Axios Ironclad will similarly be the start of a new era for the brand and provide a good introduction for future collections.  

From a design perspective, the challenge was to take an already timeless blueprint and to introduce elements that could accentuate and breathe new life into a classic. During early renditions of the Ironclad, we considered a variety of indexes, bezels and hand designs along with different case proportions. This was done in an attempt to retain the ruggedness of a tool diver, but still maintain a sleek profile. We ended up designing a three-dimensional tapered applied index with high polish finishing accompanied by broadsword hour and minute hands. These elements served to add further texture to the overall appearance yet retaining the facade of strength through utilizing broad elements.

The Axios logo is modeled after the tip of a sword and applied on the index of our dials in high polish and etched on the crown and clasp.

We also wanted to produce a timepiece that is as robust as it is aesthetically beautiful, hence constructed the watch to have a good heft and with a ceramic bezel and applied a scratch resistant micron coating all around the Ironclad case and bracelet. We used the workhorse Swiss Sellita SW200-1 movement to drive the Ironclads.

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Employing the latest in watch manufacturing technology, the Ironclads come fully-coated with a scratch-resistant coating that was recently developed. We apply a 3.0 micron thick, invisible line of coat throughout the watch case and bracelet which dramatically improves the hardness rating of the watch exterior from 215-225 HV (316 Stainless Steel) to a range of 900-1100 HV. The increased hardness and scratch resistance ensure the Ironclads will look newer for a lot longer. 

To our knowledge, there are no established luxury brands that have introduced this scratch-resistant coating to any of their watch collections. Axios Watches, alongside a very small handful of watch microbrands, will be at the forefront of the use of this coating.

At the heart of the Ironclad lies the Sellita SW200-1, a workhorse Swiss Automatic Movement. The SW200 is self-winding with an oscillating weight providing a 38-hour power reserve. The balance runs at 28,800 vibrations per hour (VPH) and the movement hacks, comprising 26-jeweled bearings

Often compared to the ETA’s workhorse 2824 movement for distinct similarities, the Sellita SW200 holds its own against its Swiss high-horology peers when measured for accuracy, yet beats most in terms of sheer robustness, living up to its name as a workhorse Swiss movement. 

The crown is positioned at the 3 o’clock and screws down when not in use for watertight integrity. Our Axios logo, the point of a sword, is etched deeply onto the crown.  

The Ironclad case is made of 316L stainless steel; a molybdenum-alloyed steel exhibiting high corrosion resistance, high durability and strength at elevated temperatures. These properties allow the watch to be worn almost anywhere and to perform at it’s optimum capacity. The lugs of the Ironclad are slightly curved and hug the wrist, making the watch extremely comfortable to wear. Additionally, the finishing on the case is brushed and with high polish on the sides. 

Engraved onto the caseback of each Ironclad is an image of its namesake warship. Each Ironclad caseback also bears its name, "Axios Ironclad", the movement "SW200" and the words “Now comes the reign of iron”, immortalizing the words of Rear Admiral John Dahlgren as he witnessed the first Ironclads ending the 3000-year reign of wooden man-of-war ships in naval warfare. 

Additionally, the batch and serial number of each Ironclad will be engraved on the caseback "A XXX/XXX".   

Crown and Case
Crown and Case
Caseback: "Now Comes The Reign of Iron"
Caseback: "Now Comes The Reign of Iron"

We utilized a 120-click unidirectional Ceramic Bezel as opposed to the traditional steel or aluminium alternatives. Despite the higher material costs, the choice was clear especially since we built the Ironclad as a tool diver watch. When compared to the available alternatives, the ceramic bezel offers higher scratch resistance, a “nearly indestructible” property, strength and superior longevity.   

Both Swiss C3 X1 and BGW9 Super-LumiNova are generously applied on the bezel. Our bezel colors vary between the variants. 

*Note: The Horizon variant does not have lume on the ceramic bezel from 12 o'clock to the 15 minute marker. 

The Ironclad is available in five color variants; “First Light”, “Ocean Gulf”, “Deep Blue”, “Horizon”, “Northern Sky”. The brass dial boasts colors in sunburst Black, Blue and Green. The date window is placed on the six with each date wheel reprinted to match the color of the dial.  

We use a broadsword design with three separate lume segments for the minute and hour hands.

We understand the importance of lume in a deep-sea diver, especially when relied upon in the depths of the ocean. We apply a generous yet uniform coat of Swiss Super-LumiNova C3 X1 pigments on the Ironclad’s dial markings and hands with BGW9 on the dotted minute markers of the bezel. A product of RC TRITEC, the Swiss Super-LumiNova® Photoluminescent Pigments are the choice premium luminescent solution for the Swiss watch industry. Materials are 100% Swiss made, non-radioactive, REACH (EU Regulation) compatible and both temperature and environmental influence resistant. Chargeable with sunlight or artificial light.

*Note: The Horizon variant does not have lume on the ceramic bezel from 12 o'clock to the 15 minute marker. 

We use a fully brushed, 3-link stainless steel bracelet which tapers from 20mm to 18mm. The Ironclad bracelet comes with a milled out, double lock diver's clasp with 6 micro-adjust positions. The Axios logo is engraved on the clasp.

Employing the latest in watch manufacturing technology, the Ironclads come fully-coated with a scratch-resistant coating that was only just recently developed. We apply a 3.0 micron thick, invisible coating throughout the watch case and bracelet which dramatically improves the hardness rating of the watch exterior from 215-225 HV (316 Stainless Steel) to a range of 900-1100 HV. The increased hardness ensures the Ironclad will look newer for much longer. 

To our knowledge, there are no established luxury brands that have introduced this scratch-resistant coating to any of their watch collections. Axios Watches, alongside a very small handful of watch microbrands, will be at the forefront of the use of this coating. 

316L Steel Bracelet without Coating
316L Steel Bracelet without Coating
Ironclad Bracelet with 3.0 Micron Coating
Ironclad Bracelet with 3.0 Micron Coating
Ironclad Bracelet vs Normal 316L Steel Bracelet after Wirebrush Test
Ironclad Bracelet vs Normal 316L Steel Bracelet after Wirebrush Test

Built principally as a dive watch, the Axios Ironclad comes with essential diving features such as Dive Time, Unidirectional Bezel and a Depth Rating of up to 50 ATM or 500 metres. Furthermore, we have included a mixture of both C3 X1 and BGW9 lume on the bezel for easy differentiation between the minute marks in underwater conditions. 

To use the Dive Time, before the diver's descent, simply rotate the bezel pip at the 12 o'clock to align with the minute hand. This will allow the time elapsed (up to 60 minutes) to be observed and read on the bezel. The unidirectional, ratcheting safety feature of the bezel will ensure that any unintentional movement of the bezel will result in showing the diver having spent a longer than actual time underwater, providing the diver with a safety reserve for his ascent.

The Ironclad is tested and rated up to a depth of 50 ATM or 500m. Despite its relatively slim case, the Ironclad thrives in underwater conditions - wear it fearlessly when you swim, surf or dive. 

We used a Double Domed Sapphire Crystal Glass for the extraordinary mechanical properties it exhibits rather than the Mineral Crystal Glass alternatives seen in most watches. Multiple layers of anti-reflective coating are added to the underside of the crystal in addition to the double dome, ensuring a high degree of clarity and minimal light distortion.

Double Domed Sapphire Crystal with multiple layers of Anti-Reflective Coating on the underside
Double Domed Sapphire Crystal with multiple layers of Anti-Reflective Coating on the underside

Under Mohs scale of mineral hardness, sapphire has a value of 9 with diamonds holding the value of 10, affording the glass exceptional scratch resistance. This hardness helps the sapphire crystal to be extremely scratch-resistant and hence look newer for much longer

Warranty: The Axios Ironclad comes with a 1 year international warranty in which Axios Watches will repair or replace the Ironclad if it suffers from any manufacturing or assembly defects. This warranty will not cover damage resulting from misuse, or any cosmetic damage such as scratches or marks to the finish due to abuse. The opening of the caseback outside of an authorized repair will result in the warranty being rendered void.

Delivery Schedule: Having experienced executing 10 successful Kickstarter campaigns and raised $1.3m USD with much more in website sales beyond that, we have learnt a lot and are well-equipped to foresee and prevent any problems that may arise. Our supply chain has been tested time and time again through shipping thousands of watches and this will remain unchanged. 

Production Experience: The potential issue of production delays have been prevented as we have procured the final prototypes for production, with all specifications and details confirmed with the manufacturer. Barring no extreme unforeseen incidents, we expect the delivery of all our watches to our backers around February/March 2020

First Light
Ocean Gulf
Deep Blue
Horizon
Northern Sky
Stretch Goal #4: First Light Gunmetal Meteorite - Unlocked
Stretch Goal #4.5: Ocean Gulf Gunmetal Meteorite

Unbeatable Price: Pre-order at launch and enjoy the Ironclad at a great Kickstarter price of up to 33% off eventual retail prices. Don’t miss this chance to get our watches at preferential prices. Retail prices will revert to full launch price upon launch.

Stretch Goals: Pledge now and enjoy stretch goals exclusively created for Kickstarter backers.

Delivery: We will be shipping all pre-orders BEFORE any full retail units. Pledge now and get the Ironclad by February/March 2020. Subsequent production batches and full retail orders will be filled in early 2020.

 "Axios" ( Greek ἄξιος, "worthy of", "deserving of", "suitable")

We are proud to launch Axios Watches with our inaugural collection, the Ironclad. The inspiration for our brand name comes from the medieval Roman General Gnaeus Domitus Corbulo, who on command from Emperor Nero to take his own life, loyally obeyed and fell on his sword crying Axios” (translation - "I am Worthy"). 

Justin, Elshan, Stuart
Justin, Elshan, Stuart

We founded Axios Watches with a clear goal in mind: to produce quality watches at a great price.

The three of us co-founders Stuart Ho, Justin Chiam and Elshan Tang share a common love in collecting watches, in particular diving watches. Yet the costs required to own and collect well-built Swiss-movement watches were and are still astronomically high. Dissatisfied with the high barriers to entry, we embarked on a mission to build great watches at great prices.

After spending years working in the commodities and finance sectors in international MNCs, founders Stuart Ho and Justin Chiam decided it was time to leave the safety of a full-time job to pursue their passion full-time, joining Elshan, who has founded three watch brands prior (Zelos, Ventus and Vilhelm) and shipped thousands of watches over the past five years. We want to build a brand focused on:

  • Building great watches
  • Selling our timepieces at great prices
  • Great customer experience

Stuart brings with him the risk management knowledge from working in the commodity trading industry. He also contributes his valuable experience in handling logistics, suppliers and various counter-parties in several e-commerce ventures. Justin contributes financial management expertise earned from years working as a research analyst at an investment bank. On top of his operational duties, Justin manages our working capital and budgeting issues. Elshan leverages on his technical knowledge and know-how in watch making. All three co-founders take part in the watch design process.

Please don’t hesitate to contact us directly if you have any questions about the Axios Ironclad. We can be reached at support@axioswatches.com. We are watch lovers foremostly and we strive to treat each customer how we ourselves would like to be treated. As a micro-brand, each and every customer is important to us - so if you have a burning question for us, just reach out to us directly!

  Full Technical Specifications

  • 40mm Case Excluding Crown
  • 46mm Lug to Lug
  • 13mm Thickness without crystal, 13.8 mm Thickness with double dome crystal
  • 20mm Lug Width
  • 316L Case and Bracelet
  • Ceramic Bezel (1500 Vickers)
  • Double Domed Sapphire with Inner AR Coating
  • 500m Water Resistant
  • SW200-1 Automatic Movement
  • 120 Click Unidirectional Bezel
  • C3 X1 Swiss Super-LumiNova & BGW9 on bezel
  • Screw Down Crown and Case Back

Shipping

  • Shipping worldwide via DHL express or Fedex is free for all backers.
  • Shipping does not necessarily include customs and taxes applicable for all countries. Rates are based on a normal transaction via a logistics service such as DHL and applicable fees may apply in some countries.

Risks and challenges

With a founder who has run 10 successful Kickstarter campaigns and raised $1.3m USD with much more in website sales beyond that, we have learnt a lot and are well-equipped to foresee and prevent any problems that may arise. Our supply chain has been tested time and time again through shipping thousands of watches and this will remain unchanged.

Production delays have been prevented as we have the final prototypes for production, with all specifications and details locked down with the manufacturer.

Shipping worldwide via DHL express or Fedex is free for all backers.

Shipping does not necessarily include customs and taxes applicable for all countries. Rates are based on a normal transaction via a logistics service such as DHL and applicable fees may apply in some countries.

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Support

  1. Select this reward

    Pledge S$ 622 or more About $458

    Kickstarter Special: 1 x Axios Ironclad

    ~ 449 USD/405 EUR

    Save USD 150 or 25% off future retail prices!
    Receive an Axios Ironclad automatic dive watch in your choice of colour (Chosen after Kickstarter ends).
    All Ironclad models come with a Swiss Sellita SW200-1 movement.

    Includes:
    • Axios Ironclad
    • Standard Watch Box
    • Warranty Card
    • Insured Worldwide Shipping (Included in price)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 62 backers
    S$

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  2. Select this reward

    Pledge S$ 651 or more About $479

    Standard Pre-Order: 1 x Axios Ironclad

    ~ 469 USD/421 EUR

    Save USD 130 or 22% off future retail prices!
    Receive an Axios Ironclad automatic dive watch in your choice of colour (Chosen after Kickstarter ends).
    All Ironclad models come with a Swiss Sellita SW200-1 movement.

    Includes:
    • Axios Ironclad
    • Standard Watch Box
    • Warranty Card
    • Insured Worldwide Shipping (Included in price)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
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  3. Select this reward

    Pledge S$ 1,079 or more About $794

    Super Early Bird: 2 x Axios Ironclad

    ~ 779 USD/703 EUR

    Save USD 419 or 35% off future retail prices!
    Receive 2 x Axios Ironclad automatic dive watches in your choice of colours (Chosen after Kickstarter ends).
    All Ironclad models come with a Swiss Sellita SW200-1 movement.

    Includes:
    • Axios Ironclad
    • Standard Watch Box
    • Warranty Card
    • Insured Worldwide Shipping (Included in price)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 47 backers
    S$

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  4. Select this reward

    Pledge S$ 1,592 or more About $1,171

    Super Early Bird: 3 x Axios Ironclad

    ~ 1,149 USD/ 1,037 EUR

    Save USD 648 or 36% off future retail prices!
    Receive 3 x Axios Ironclad automatic dive watches in your choice of colours (Chosen after Kickstarter ends).
    All Ironclad models come with a Swiss Sellita SW200-1 movement.

    Includes:
    • Axios Ironclad
    • Standard Watch Box
    • Warranty Card
    • Insured Worldwide Shipping (Included in price)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 8 backers
    S$

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

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  5. Select this reward

    Pledge S$ 2,065 or more About $1,518

    Super Early Bird: 4 x Axios Ironclad

    ~ 1,489 USD/ 1,324 EUR

    Save USD 907 or 38% off future retail prices!
    Receive 4 x Axios Ironclad automatic dive watches in your choice of colours (Chosen after Kickstarter ends).
    All Ironclad models come with a Swiss Sellita SW200-1 movement.

    Includes:
    • Axios Ironclad
    • Standard Watch Box
    • Warranty Card
    • Insured Worldwide Shipping (Included in price)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    S$

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

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  6. Select this reward

    Pledge S$ 2,495 or more About $1,835

    Super Early Bird: 5 x Axios Ironclad

    ~ 1,799 USD/ 1,600 EUR

    Save USD 1,196 or 40% off future retail prices!
    Receive 5 x Axios Ironclad automatic dive watches in your choice of colours (Chosen after Kickstarter ends).
    All Ironclad models come with a Swiss Sellita SW200-1 movement.

    Includes:
    • Axios Ironclad
    • Standard Watch Box
    • Warranty Card
    • Insured Worldwide Shipping (Included in price)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 6 backers
    S$

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

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  7. Reward no longer available

    Pledge S$ 553 or more About $407

    Super Early Bird: 1 x Axios Ironclad

    ~ 399 USD/360 EUR

    Save USD 200 or 33% off future retail prices!
    Receive an Axios Ironclad automatic dive watch in your choice of colour (Chosen after Kickstarter ends).
    All Ironclad models come with a Swiss Sellita SW200-1 movement.

    Includes:
    • Axios Ironclad
    • Standard Watch Box
    • Warranty Card
    • Insured Worldwide Shipping (Included in price)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 100 backers
    S$

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    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Reward no longer available

    Pledge S$ 594 or more About $437

    Early Bird: 1 x Axios Ironclad

    ~ 429 USD/387 EUR

    Save USD 170 or 28% off future retail prices!
    Receive an Axios Ironclad automatic dive watch in your choice of colour (Chosen after Kickstarter ends).
    All Ironclad models come with a Swiss Sellita SW200-1 movement.

    Includes:
    • Axios Ironclad
    • Standard Watch Box
    • Warranty Card
    • Insured Worldwide Shipping (Included in price)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 200 backers
    S$

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    It's a way to bring creative projects to life.

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  9. Reward no longer available

    Pledge S$ 9,593 or more About $7,052

    Super Early Bird: 20 x Axios Ironclad

    ~ 6,980 USD/ 6,319 EUR

    349 USD per Ironclad. Save USD 5,000 or 42% off future retail prices!
    Receive 20 x Axios Ironclad automatic dive watches in your choice of colours (Chosen after Kickstarter ends).
    All Ironclad models come with a Swiss Sellita SW200-1 movement.

    Includes:
    • 20× Axios Ironclad
    • 20× Standard Watch Box
    • 20× Warranty Card
    • Insured Worldwide Shipping (Included in price)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 1 backer
    S$

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Funding period

- (30 days)