About this project
HOW IT STARTED
Feng is a cinematographer based in Singapore and has shot several watch adverts, approached by Jay, a long time friend who is in the luxury watch industry. Both sharing great passion for watches, with the same believe that luxury watches currently in the market could be made more affordable for the masses. Hence, Norns Watches is created, and launches its first series Norns Avigate, an affordable luxury automatic watch through Kickstarter.
Norns is a Norse mythological being who controls the destiny of gods and men. And that the 3 most prominent of Norns are Urðr (fate), Verðandi (present) and Skuld (future).
The name Norns was chosen for it symbolizes control and destiny and also the entities, Urðr (fate), Verðandi (present) and Skuld (future). It represents, what we at Norns Watches want to produce - a reliable watch, within your control for the present and future.
A luxurious, high quality mechanical automatic watch at an affordable price is no longer beyond reach, with your help, it is going to become a reality. The watch is made of premium grade material and parts, packaged with a great looking design. It truly embodies what we are set to deliver to you. Norns first watch series; Avigate is made and designed to suit both female and male for every occasion.
WHAT IS AN AUTOMATIC WATCH?
Norns Avigate is an automatic watch, requiring no batteries. The watch is powered by the motion of the wrist and no manual winding is needed. The energy is stored and created by the rotor, a metal disc plate that spins with motion. This can only be achieved with precise engineering, workmanship and design.
The movement chosen to power the watch is a Miyota Automatic 8215 Japanese Movement. It is a workhorse that will last for decades and known to be comparable to Swiss ETA movement, but at a much affordable price. We’ve also positioned the circular date window to the 6 o’clock position, improving the aesthetics and design.
In order to find the perfect material for our watch, we did a thorough research on different materials used by big watch brands. We then made and went through many rounds of revisions before coming out with a design we are truly satisfied with, striking a perfect balance between quality and affordability.
We also managed to find a reputable watch manufacturer that is able to produce our desired watches in good quantity with quality assurance.
Movement: Miyota Automatic 8215
Case: 316L Surgical Stainless Steel
Face: Black/White Face With Date Window
Front: Double Dome Sapphire Coated Crystal
Back: Sapphire Crystal Open Back
Strap: 20mm Brown/Black Italian Leather Nato Strap
Diameter: Ø 40mm
Water Resistance: 3 ATM/30 metres
The watch is enclosed in a beautiful contoured 40mm sized 316L Surgical Stainless Steel case, the same material for most luxury watch cases. Machined from a block of solid steel, using CNC machineries for precision. The weight of the steel gives the watch a premium feel and hardness tough enough to last for decades.
The watch’s front uses sapphire coated crystal enhancing its scratch resistance. Also, because it is a double dome, there will be no magnifying effect, giving great clarity of view at every angle. The dome sapphire coated crystal and steel body seamlessly contours together exuding beauty at it's finest.
Sapphire crystal is used for the window at the back of the watch to prevent scratches while giving a glorious view of the intricate yet robust watch movement.
The crown is made to the right size for easy date and time calibration, even with gloves on. The Norns logo is also beautifully etched onto the crown, designed to make the watch distinctive at any angle.
The design of the lugs with spring bar still gives the option to change to third party 20mm sized straps of your choice easily.
Matte black PVD coated surgical steel case with fingerprint resistant coating.
20mm high quality Italian leather brown nato strap with black stainless steel rings.
Blue chrome hands on white face with surgical steel case.
20mm high quality Italian leather black nato strap with silver stainless steel rings.
The packaging is not final and final packaging may differ. Quality will not be compromised when changes are made to the packaging, in fact we are aiming to make it better.
More details and pictures will be given once every stretch goal milestone is reached. So please help us spread the word to enjoy the upgrades!
After the Kickstarter campaign ends, it takes up to two weeks to process the money raised and manufacturing will start thereafter.
Manufacturing of the watches will take up to 3 months of lead time to ensure good quality watches are being produced. Henceforth, we will definitely not rush the manufacturing process and compromise quality,
After manufacturing is done, watches will be shipped directly to our office and the mailing process will begin. It will take about two months from receiving of shipment to delivering watches to backers . We will update the delivery status frequently and will immediately inform backers if there are any delays.
WHAT WILL THE MONEY BE USED FOR?
The money raised will be used solely for manufacturing of watches, packaging and shipping. We will be transparent with the money received and keep backers updated frequently, giving you a peace of mind with your investment.
Watches will be covered with a manufacturer’s one year limited warranty & does not cover damages by users. The watch movement is covered under manufacturer's limited warranty as well. Watch that has defects in material or workmanship under normal use, will be repaired or replaced at the sole discretion of Norns Watches. Return shipping & handling fee may apply to every warranty service.
Risks and challenges
Risks will be kept minimal. Manufacturing orders are in pre-agreement stage and orders will be sent to the manufacturer for production once the required goal is reached and money is received.
We will continue to keep backers updated after the campaign until the delivery of every watch to the backers. Thereafter, we will provide customer support from our website.
Funds raised will be entirely used for manufacturing and if the project fails to reach the basic target, every cent will be refunded back to the backers by Kickstarter.
The brand will continue to produce different series of watches through Kickstarter in the near future if this project is funded successfully.Learn about accountability on Kickstarter
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