One of my favorite things I did with Timbuk2 was to connect Toyota style manufacturing systems with mass customization. The result was an ability to produce and deliver unique bags to customers in a very short time, usually as little as 24 hours (or, really, about 30 mins if you came by the factory). I really love that idea of people being able to customize their personal articles.
With this new company I'm working toward the same goal but in a different way. My vision is to create a wide range of ornamental and utilitarian parts for clothing and bags that are packaged for retail. Then, when you go into a retail store to buy a hoodie or jacket, instead of just accepting whatever is on the garment, you could browse our selection of parts and upgrade your garment to look and function the way YOU want it.
These zipper ornaments are just the first step in that direction.
I'm setting this up in stages. For each $11k of funding we can do two new parts. As funding goes up we will add new parts for each $11k of funding.
First up for production will be the Fishbone Sniks and Butterfly Sniks... (click images for full pic)
Up second, if we raise $22k, will be Octopus Sniks and JewelBlossom Sniks...
If the funding goes higher, not to worry, there are lots of great designs waiting in the wings for the chance to have the breath of life molded into them. If we start getting toward higher levels I will post more designs.
At the end of the funding period I will send out a questionaire that will give funders the chance to choose the style and color they want for their rewards.
We currently sell a version of the zipper puller like this...
Here's now the cord attaches to the zipper puller...
Use of funds
The funding level required for each part basically covers Kickstarter/Amazon's commissions, tooling charges, the designers' fees for each piece, a minimum production run with the molding factory, shipping/duties, and shipping/handling to get the products to you. $11k each is about what it takes to just do a minimum amount of product. What I will get out of it is a bunch of extra product to package and sell at retail, since production minimums are going to be far higher than what will be needed to fulfill Kickstarter funder rewards.