Project image
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£4,350
pledged of £30,000pledged of £30,000 goal
107
backers
Funding Canceled
Funding for this project was canceled by the project creator on Jul 10 2014
£4,350
pledged of £30,000pledged of £30,000 goal
107
backers
Funding Canceled
Funding for this project was canceled by the project creator on Jul 10 2014

About

Introducing XYZ.

Hello and welcome to our Kickstarter. Take a look at our videos, pictures, drawings and become a part of this exciting story. Help us prime XYZ Builds Ltd for success by pledging any amount to our campaign.

Award Winner for Innovation at the Royal Academy of Engineering.
Award Winner for Innovation at the Royal Academy of Engineering.

Now see XYZ in the hands of future engineers

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What is XYZ?

XYZ is a construction set for any age. XYZ encourages exploration and interaction in a safe environment and engages everyone to experiment and experience creativity.

XYZ teaches the basic principles of engineering and design, actively creating new and fun learning experiences for people of all ages.

You can quickly make large structural objects with flat surfaces, encouraging you to create exciting new environments.

The sleek design of individual tiles, aesthetic visuals of completed creations and their practical uses should ensure your XYZ is in constant use and on permanent display.

XYZ is designed and manufactured in the UK.

Tooling courtesy of RP Tooling Birmingham
Tooling courtesy of RP Tooling Birmingham

Who Are The People Behind XYZ?

The Team: Jimbob, Klayton, Charlotte & Chris
The Team: Jimbob, Klayton, Charlotte & Chris

The team behind XYZ are Klayton Palmer, Charlotte Downs, Chris Verbick and James Hance. We are all materials scientists, engineers and designers. We are from different cultures, places and eras. Our combination of backgrounds weaves a rich tapestry of skills and experience that make up our company.

We work tirelessly on XYZ and are fully dedicated to its development and promotion. XYZ will be made stronger and more resilient from your investment and in turn we will continue protecting and building the associated intellectual property. Our continued development looks to establish strong branding and identify new market opportunities to maximise the potential utility for this remarkably simple and very cool product.

We have also acquired the assistance of a professional toy industry expert to help spread the word about XYZ at speed - @toyologist Peter Jenkinson.
Peter with Jason and Jon from The Gadget Show
Peter with Jason and Jon from The Gadget Show

XYZ is now primed for the next stage of development, which is where Kickstarter and you come in.

Stronger than the mighty ant, an XYZ cube can hold up to 443 times its own weight.
Stronger than the mighty ant, an XYZ cube can hold up to 443 times its own weight.

Who is XYZ for?

XYZ has been developed to be used by builders of all ages. Children over the age of 6 can handle small builds or even take on bigger builds with a little help from their peers and or parents. Klayton’s kids are 2 and 4 and have great fun interacting with the builds he has made for them; Steps to jump off, boxes to store their bric-a-brac in and bespoke stools and tables for them to use.

Teenagers can make environments for their stuff such as: display cases for their collectables and projects or stands for their gaming and stereo equipment.

Adults, which includes us, use it for presentations, office furniture, exhibition stands, display cases, in fact anything we want.


At what stage of development is XYZ?

We have passed the 3D-printed prototype stage and have produced proof-of-concept injection moulded tiles. The first run of limited-edition XYZ parts enabled us to achieve CE marking and REACH certification, ensuring that the product is safe and certified for sale.

We are now at an exciting point on our route-to-market roadmap. This Kickstarter campaign will get XYZ to the point that it is available for purchase. You, our funders and supporters, will be the first to experience XYZ in all its glory.

XYZ at London City Hall and the Royal Academy of Engineering.
XYZ at London City Hall and the Royal Academy of Engineering.

Our route to market roadmap and timeline:

✓ COMPLETED: File a patent application for the UK and EU to protect the unique design of the interlocking modular panel. (Patent application submitted August 2013)

✓ COMPLETED: Create an exciting and eye-catching brand for the as-yet-unnamed modular construction panel. XYZ, "A Construction Set for Any Age", is born (Created August 2013)

✓ COMPLETED: Secure a prize in the top three of the Royal Academy of Engineering Innovation Hothouse competition. (XYZ received the silver award in September 2013)

✓ COMPLETED: Secure Grow-it Award from Queen Mary University. (Achieved Feb 2014)

✓ COMPLETED: Recruit a professional in the toy industry who knows and understands: the Market, Media, Manufacturers, Wholesalers and Retailers. (Agreed Feb 2014 with the amazing Toyologist, Peter Jenkinson)

✓ COMPLETED: Obtain space at Gadget Show Live within the Toy Arena for expert demonstration, mass user testing, and media spotlight. (Agreed Feb 2014)

 ✓ COMPLETED: Reinforce our patent application by consulting with a patent lawyer to examine the pending patent and suggest improvements to better protect IP. (Agreed August 2013, ongoing)

✓ COMPLETED: Establish relationships with a UK-based manufacturer and a full-service fulfilment provider. Registered Design approved!

✓ COMPLETED: Manufacture a limited-edition run of parts for display and testing purposes in user group studies and at the Gadget Show Live. (Completed late March 2014)

✓ COMPLETED: Obtain CE marking and REACH certification for XYZ. (Certification confirmed May 2013).

• Manufacture limited-edition packaging. (Target date June/July 2014)

• Attain further accreditation from Santander Entrepreneurship Awards. (Pending final selection in June 2014)

• Immediately after Gadget Show appearance commence Crowd Funding Campaign. (mid-May 2014) We are here!!

• Arrange sales agreements with selected target retailers. (July/August 2014)

• Launch XYZ. (June 2014)

• Obtain contracts placing XYZ on shelves in your favourite retailers. (year end 2014)

Where will the funds be spent?

Tooling: We aim to get tooling for packaging and more tooling for more XYZ tile manufacture. This will enable us to manufacture as many tiles and product packaging as necessary over the years ahead. Should we reach our first stretch goal of £45,000 we will get more durable tooling for packaging and for XYZ square tiles, which should last a lifetime!

Tiles: More product! We will get tiles manufactured to meet the rewards from pledges made and extra tiles so that we have enough stock to place on shop shelves and meet future online orders.

Packaging: The product needs packaging and we will make enough packaging to meet the rewards, stock and future sales.

Delivery/Fulfilment: We already have the capacity to achieve fulfilment of your rewards with agreements having been put in place with the manufacturer, couriers, and our fulfilment company.

Stretch Goal and Further Funding: Should we exceed our goal, extra stretch goals will be introduced, with this extra funding helping to accelerate the development of XYZ itself and of new products from XYZ Builds, with new shapes, sizes etc being developed (see stretch goals below)

The XYZ Story:

XYZ began as a university project in 2012. The project brief: design and develop an object that empowers young users to create and invent their own environments, objects, and games. Users benefit from constructive experiences including: collaboration with peers, role play, building large structures, climbing, interfacing with other toys, and (a little bit of) risk. Our ultimate goal was to achieve this level of empowerment in a safe environment in order to garner the support and trust of parents, carers, and guardians.

After experimenting with many shapes and forms, inspiration was eventually found in furniture designs that create three-dimensional objects from two-dimensional sheets.

The Eureka Moment!
The Eureka Moment!

Iteration after iteration of concepts and prototypes were developed, with painstaking attention to variables such as teeth alignment and quantity of teeth. As we manually turned the screws on the mill to produce the first prototype panels, our little product started to take on an exciting form. Check out a video of our first exploration with the prototypes!

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User studies and experimentation with the first tiles revealed that 3D printed prototypes were needed to get the best results.

First ever prototype XYZ (formerly Platform)
First ever prototype XYZ (formerly Platform)

 Stretch Goals:

If we achieve more than our target (everything crossed) we have some great ideas already in place to make XYZ even more exciting! 

If we manage to raise more than £45,000, new and never-before-seen rewards will be unlocked because at this marker we will be able to get hard tooling manufactured and really begin to develop our ideas.

Sneak preview: The first of these rewards will be triangular XYZ already being prototyped! These will provide the possibility of creating amazing new geometric forms. The triangular shape rewards will be similar in pledge, availability and content to the current rewards.

Bonus for early adopters: If we get to the stretch goal target, for those of you that pledge for product early, we will also put in your reward a few triangular tiles to improve your experience of XYZ and whet your appetite for more. If even higher goals are achieved even more bonuses will go to the earlier adopters.

Other stretch goals will maybe include: different size tiles, games, and other XYZ activities which will open up exciting opportunities. If our funders blow past 50 times our target (are we planning too far ahead yet?) we would begin exploration into introducing the ability to implement Augmented Reality to gamify your builds!

Our Favourite Pledges:

All of us agree that each and every reward level is fantastic in its own right and any amount pledged from you is an amazing boost towards making XYZ a success! However, we've each chosen a pledge as a studio sweepstake in a 'first-past-the-post gets bragging rights' scenario.

Charlotte says:

Pledge £25 or more, Limited reward (200 left of 200)

Why? it’s manageable but leaves you craving more!

Become part of the XYZ family - we'll send you 6 XYZ tiles. Enough to learn the basic build principles and make a cube. You'll also get in the hall of fame and of course be kept in the loop regarding future developments.

Jimbob says: 

Pledge £35 or more, Limited reward (200 left of 200)

Why? because I designed it and use it everyday! it adds a bit of fun and colour to my workday.

Now you can start to get creative with your builds! We'll send you 32 XYZ tiles, enough to make the laptop stand, plus stickers and entry into the ever popular Hall of Fame. We'll also keep you up-to-date on our progress.

The laptop stand
The laptop stand

Chris says:

Pledge £90 or more, Limited reward (200 left of 200)

Why? Come on man! it's thermochromic.

Thermochromic XYZ! What?? That's right we'll send you a starter pack of 50 XYZ Limited edition tiles that change colour when you touch them! Only available on Kickstarter. We'll also put in a 'I helped build XYZ' T'shirt, stickers, entry into the ever-popular hall of fame and keep you in the loop.

Klayton says:

Pledge £500 or more, Limited reward (10 left of 10)

Why? Because this was one of my first big builds and Roboman, with his faithful friend ReX-YZ, have been on the journey with us; impressing all-comers at The Gadget Show Live. Also you’ll have enough pieces to become an expert in creating with XYZ, learning how to overcome all the challenges that develop as your builds get bigger.

XYZ ROBOMAN Pack, that's right! You've seen pictures of ROBOMAN and ReX-YZ. We'll send you enough XYZ tiles For you to be able to pay tribute to ROBOMAN and his faithful friend; that's over 500 tiles!!. We'll also pop in an 'I helped build XYZ' T-shirt, stickers, entry into the ever-popular hall of fame and keep you in the loop.


Risks and challenges

We are a team of Masters-qualified designers and engineers with experience in making cool things that deliver surprising results.

We have a collective background in industries such as construction, design, manufacturing, fashion, media, print and digital graphics, and sports. There are always challenges, but our promise is that we'll rise to meet them with everything we have. Our backers will be pleased they chose XYZ, for we will make sure that they are well looked after, and their rewards arrive on-time or early.

As a team we are committed to the future of our planet, which is why we want to use manufacturers based in England to reduce the carbon footprint of manufacturing and delivery. We have also ensured the material can be easily recycled, perhaps even returning to the material stream as more XYZ! As we expand into Europe and other continents, we are committed to sourcing for local production and fulfilment to keep a watchful eye on our carbon footprint.

This commitment provides huge challenges in being able to deliver a product that competes on price with product manufactured overseas. However, we have found that for a little more financial investment the quality of the final product is noticeably superior than cheap outsourced goods.

Injection moulding tooling design and engineering is an art as well as a science. Unexpected delays can't be ruled out completely. Fortunately, we are working with experts that manufacture parts for aerospace and large industry suppliers. Just like the team at XYZ, our manufacturer is reliable and results-driven.

As engineers we felt it was paramount to introduce a "safety factor" to our delivery. Hence, we have given a conservative estimate of delivery dates to account for unanticipated complications.

When it comes to the risks and challenges of running a business, we are fortunate to be based at The Centre for Creative Collaboration in Kings Cross with support from the University of London and the London Creative and Digital Fusion Project.

Our headquarters at the C4CC provides a direct line to renowned business experts and mentors to guide us through the minefield of everything involved in starting and maintaining a business. We also have the on-going mentorship of the well respected Nobuoki Ohtani: designer, author, professor, and friend.

With this fantastic support we feel that most business risks and challenges are mitigated.

For more information, email us any time at info@xyzbuilds.com. For press enquiries please take a look at our press pack which can be found at

https://www.dropbox.com/sh/6bxj67q50rzk4z2/AABZSbUpXWEZXk63gL5MuHVja

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Support

  1. Select this reward

    Pledge £5 or more About $6

    With your help we'll be building our way to a successful launch! You'll immediately be placed on our 'Early Adopters' website Hall of Fame, get a thank you e-postcard from the XYZ team and be kept in the loop with how the project is going with regular email updates.

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    Pledge £10 or more About $13

    For your extra help in building our way to a successful launch we will send you an XYZ limited edition tile! You will also be placed on our 'Early Adopters' website Hall of Fame and get a thank you postcard with a picture of an XYZ build and instructions just for you! We will of course keep you in the loop with how the project is going with regular email updates.

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    Pledge £20 or more About $25

    Early Bird Cube Kit!
    Become part of the XYZ family - we'll send you 6 XYZ tiles from the limited edition soft tool. Enough to learn the basic build principles and make a cube. You'll also get in the 'Early Adopters' Hall of Fame and of course be kept in the loop!

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    Ships to Anywhere in the world
    Limited 13 backers
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  4. Select this reward

    Pledge £25 or more About $31

    The Cube Kit. Become part of the XYZ family - we'll send you 6 XYZ tiles from the limited edition soft tool. Enough to learn the basic build principles and make a cube. You'll also get in the 'Early Adopters' Hall of Fame and of course be kept in the loop!

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    Limited 2 backers
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  5. Select this reward

    Pledge £30 or more About $38

    Early Bird Lap top stand kit!
    Now you can start to get creative with your builds! We'll send you 32 XYZ tiles from the limited edition soft tool, enough to make the laptop stand, plus stickers, and entry into the ever popular 'Early Adopters' Hall of Fame! Not to mention keeping you in the loop.

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    Ships to Anywhere in the world
    Limited 12 backers
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  6. Select this reward

    Pledge £35 or more About $44

    Lap top stand Kit. Now you can start to get creative with your builds! We'll send you 32 XYZ tiles from the limited edition soft tool, enough to make the laptop stand, plus stickers, and entry into the ever popular 'Early Adopters' Hall of Fame! Not to mention keeping you in the loop.

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    Ships to Anywhere in the world
    Limited 5 backers
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  7. Select this reward

    Pledge £40 or more About $50

    Early Bird! GET THE XYZ STARTER SET!
    For your awesomeness we'll send out to you the XYZ starter box of 50 limited edition tiles with branded packaging! Enough to make all the basic builds (and more) shown on our website. Plus stickers, entry into the ever-popular 'Early Adopters' Hall of Fame and keep you in the loop.

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    Ships to Anywhere in the world
    Limited 45 backers
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  8. Select this reward

    Pledge £45 or more About $56

    GET THE XYZ STARTER SET!
    For your awesomeness we'll send out to you the XYZ starter box of 50 limited edition tiles with branded packaging! Enough to make all the basic builds (and more) shown on our website. Plus stickers, entry into the ever-popular 'Early Adopters' Hall of Fame and keep you in the loop.

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    Ships to Anywhere in the world
    1 backer
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  9. Select this reward

    Pledge £55 or more About $69

    Early Bird Designers pack. Ideal for the budding designer/architect. We'll send you the XYZ starter box of 50 limited edition tiles all of the one colour of your choice! Red, Blue, Yellow or Green, with Branded packaging. Enough to make all the basic builds (and more) shown on our website. Plus stickers, entry into the ever-popular 'Early Adopters' Hall of Fame and keep you in the loop.

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    Ships to Anywhere in the world
    Limited 1 backer
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  10. Select this reward

    Pledge £60 or more About $75

    Designers Pack. Ideal for the budding designer/architect. We'll send you the XYZ starter box of 50 limited edition tiles all of the one colour of your choice! Red, Blue, Yellow or Green, with Branded packaging. Enough to make all the basic builds (and more) shown on our website. Plus stickers, entry into the ever-popular 'Early Adopters' Hall of Fame and keep you in the loop.

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    Ships to Anywhere in the world
    Limited 1 backer
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  11. Select this reward

    Pledge £75 or more About $94

    Glow-in-the-Dark XYZ!
    That's right we'll send you a starter pack of 50 Glow-in-the-Dark XYZ Limited edition tiles! Made to glow in the Kickstarter green. We'll also put in a 'I helped build XYZ' T'shirt, stickers, entrance into the ever-popular 'Early Adopters' Hall of Fame and keep you in the loop.

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    Ships to Anywhere in the world
    Limited 4 backers
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  12. Select this reward

    Pledge £90 or more About $113

    Thermochromic XYZ!
    What?? That's right we'll send you a starter pack of 50 XYZ Limited edition tiles that change colour when you touch them or under other temperature changes! We'll also put in a 'I helped build XYZ' T'shirt, stickers, entry into the ever-popular 'Early Adopters' Hall of Fame and keep you in the loop.

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    Ships to Anywhere in the world
    Limited 5 backers
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  13. Select this reward

    Pledge £500 or more About $626

    XYZ ROBOMAN Pack, that's right! You've seen pictures of ROBOMAN and ReX-YZ.
    We'll send you enough XYZ limited edition tiles For you to be able to pay tribute to ROBOMAN and his faithful friend; that's over 500 tiles!! We'll also put in a 'I helped build XYZ' T'shirt, stickers, entry into the ever-popular 'Early Adopters' Hall of Fame and keep you in the loop.

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    Ships to Only United Kingdom
    Limited 0 backers
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    Pledge £3,000 or more About $3,756

    Educational Pack 1....

    Bespoke branded packaging!
    Get 50 boxes of the 50 tile starter pack, packaged in your School, College or University colours/branding. This will also include an opportunity to meet the XYZ team for a day of exploration, creativity, design, engineering and learning fun. More tiles means greater possibilities and XYZ can prove to be a fantastic tool for education. Whether letting the younger students learn collaborative behaviour through play or teaching undergrads the finer points of stress and strain, together we can create one or more bespoke programmes to assist your students with their studies.
    This reward would also be fantastic for seasonal gifts, prizes or event collateral!

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    Pledge £3,000 or more About $3,756

    Business Pack 1....

    Bespoke branded packaging!
    Get 50 boxes of the 50 tile starter pack, packaged in your Company colours/branding and have team XYZ for an interactive workshop for you and/or your clients and contacts consisting of exploration, creativity, design, engineering fun. More tiles means greater possibilities and XYZ can prove to be a fantastic tool for Team building and Brainstorming. Whether letting the staff practice collaborative behaviour through exploration or making large pieces for your foyer or events. Together we can create something jaw-droppingly spectacular to make you the talk of the town.
    This reward would also be fantastic for seasonal gifts, prizes or event collateral!

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    Limited 0 backers
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    Pledge £5,000 or more About $6,260

    Educational Pack 2....

    Bespoke branded packaging and tiles!
    Have 100 boxes of the 50 tile starter pack, packaged in your School, College or University colours/branding and tile colours of your choice. Plus a visit from the XYZ team for a day of exploration, creativity, design, engineering, learning fun. More tiles means greater possibilities and XYZ can prove to be a fantastic tool for education.
    Especially for you we’ll have packaging manufactured with your organisations name on it and mould 5,000 tiles in any colour of your choice; we’ll even do them in clear!
    This reward would also be fantastic for seasonal gifts, prizes or event collateral!

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    Ships to Only United Kingdom
    Limited 0 backers
    £
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  17. Select this reward

    Pledge £5,000 or more About $6,260

    Business Pack 2....

    Bespoke branded packaging and tiles!
    Have 100 boxes of the 50 tile starter pack, packaged in your Company colours/branding and tile colours of your choice. Plus a visit from the XYZ team for an interactive workshop for you and/or your clients and contacts consisting of exploration, creativity, design, engineering fun. More tiles means greater possibilities and XYZ can prove to be a fantastic tool for Team building and Brainstorming.
    Especially for you we’ll have packaging manufactured with your organisations name on it and mould 5,000 tiles in any colour of your choice; we’ll even do them in clear!
    This reward would also be fantastic for seasonal gifts, prizes or event collateral!

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    Estimated delivery
    Ships to Only United Kingdom
    Limited 0 backers
    £
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Funding period

- (30 days)