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Organize your essential baby items in a stylish handbag insert, allowing you to turn your favorite tote into a diaper bag.
134 backers pledged $35,140 to help bring this project to life.

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$35,140

134

Handbag Organizer for Mom
Handbag Organizer for Mom
All of your essential baby items in YOUR handbag
All of your essential baby items in YOUR handbag
Changing mat included
Changing mat included

PRODUCT SPECS:

Our organizer will fit in any large tote bag that meets these dimensions:

  • Your tote must have a width of at least 14 inches (at the most narrow width)
  • Your tote must have a height of at least 10 inches (or organizer will show)
  • Your tote must have at least a 3 inches depth (the larger the depth, the more you can fit in your organizer)

REWARDS:

  • $1 - Our endless gratitude! AND your name listed on a special page on our website, thanking our Kickstarter supporters. 
  • $25 - Digital thank you card designed by Lauren & Priti. We'll also add your name to a special page on our website, thanking all of our wonderful sponsors. 
  •  $95 - Handbag Organizer for Mom in your choice of color (select reward for either "All Black" or "Coffee + Magenta"). Plus, your name added to a special page on our website, thanking all of our sponsors.
  •  $250 - THE ULTIMATE BABY SHOWER GIFT - Included is our Handbag Organizer for Mom in your choice of color (select reward for either "All Black" or "Coffee + Magenta"), your name on our sponsors page (in a special font), plus a handmade receiving blanket, handmade bibs (set of 2), custom logo onesie, and a curated list of our favorite baby items for new moms. 
  • $500 - YOUR NAME IN A NURSERY RHYME - Included is our Handbag Organizer for Mom in your choice of color, your name on our sponsors page (in a special font), plus we'll creatively add your name to a popular nursery rhyme, which will be sung by Priti and Lauren. The video will be featured on our website.
  • $1000 - WE'LL NAME OUR PRODUCT AFTER YOU!  (example: "The Olivia: Handbag Organizer for Mom")- We only have 2 color-ways so the first two sponsors to pledge $1000 can choose this reward. Included is our Handbag Organizer for Mom in your choice of color, your name on our sponsors page (in a special font), plus we'll name our product color-way after you or the place you're from (we choose either name or place).
COFFEE + MAGENTA
COFFEE + MAGENTA
ALL BLACK
ALL BLACK

TIMELINE:

If our Kickstarter campaign is fully funded, the following timeline will show our production schedule and fulfillment of rewards. 

  •  4 - 8 weeks for our production sample to be completed
  • SAVE THE DATE: 5/1/14 - Our special thank you page, listing our sponsors will go live!
  • 5 - 9 weeks for production time
  • SAVE THE DATE: 6/1/14 - Our nursery rhyme video will be live on our website!
  • 5 - 7 weeks for organizers to arrive!
  • SAVE THE DATE: Between 8/1/14 and 10/1/14 you'll receive your Organizer along with all rewards!

All rewards will be fulfilled no later than Oct 15, 2014. If we have them sooner we'll ship to you right away! 

WHY WE NEED YOUR SUPPORT

We're asking for your pledge to help raise $35,000 for our first production run. We have our prototype ready, with a few final adjustments that will be made before production. All of the money raised will go into producing our first 1000 units. Our manufacturer requires a minimum of 1000 units to be produced for this type of product. Your pledge will go directly into those production costs, and ensures that we can keep our retail price as low as possible. 

MEET THE FOUNDERS

Priti & Lauren
Priti & Lauren

Lauren has a degree in Economics and Merchandise Product Development. After many years working for two iconic fashion brands, she went on to create her own collection of bridesmaid dresses. Her line is currently sold to many bridal retailers across the US. Lauren is also a mom of a beautiful toddler girl, who is always her main source of inspiration. 

Priti has a degree in Psychology and a masters in Fashion Merchandising. For several years she worked as the director of an Alzheimer's and Dementia facility, while simultaneously designing her own women's ready-to-wear collection. Most recently Priti has been a product development consultant for numerous fashion tech start-ups. Priti is an active Aunt of 3 nieces and 1 nephew. Although not a mom yet, she relates to the day to day joy of raising children. 

Lauren and Priti joined forces to establish Life in Play and create the Handbag Organizer for Mom. The two friends are committed to making women feel beautiful while running the world and their households. The duo will continue to combine their talents and grow Life in Play into a lifestyle brand, focused around organization for the working woman / mom. 

Risks and challenges

The risks and challenges for producing these organizers are low because we've spent the last year researching our idea and testing out homemade samples. We landed on a near perfect design that will be loved by moms, dads, aunts, uncles, and grandparents everywhere. We've built extra time into our delivery dates to ensure the best quality of our product. If you have any questions about the product or delivery time, please feel free to ask. We'd love to hear from you!

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Support

  1. Select this reward

    Pledge US$ 1 or more About US$ 1.00

    Along with our endless gratitude, we'll add your name to a special page on our website that thanks all of our wonderful sponsors.

    Less
    Estimated delivery
    6 backers
    $

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    Learn more about accountability.
  2. Select this reward

    Pledge US$ 25 or more About US$ 25

    Custom designed digital thank you card crafted by Lauren & Priti. You'll also see your name on a special page on our website, thanking all of our sponsors.

    Less
    Estimated delivery
    24 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge US$ 95 or more About US$ 95

    ALL BLACK Handbag Organizer for Mom. By being one of our first sponsors, you'll receive our organizer before anyone else, and save some cash. Retail price is $110 after Kickstarter. Plus we'll add your name to a special page on our website, thanking all of our sponsors.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 38 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge US$ 95 or more About US$ 95

    COFFEE + MAGENTA Handbag Organizer for Mom. By being one of our first sponsors, you'll receive our organizer before anyone else, and save some cash. Retail price is $110 after Kickstarter. Plus we'll add your name to a special page on our website, thanking all of our sponsors.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 38 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge US$ 250 or more About US$ 250

    THE ULTIMATE BABY SHOWER GIFT - Included is our Handbag Organizer for Mom in your choice of color, your name on our sponsors page (in a special font), plus a handmade receiving blanket, handmade bibs (set of 2), custom logo onesie, and a curated list of our favorite baby items for new moms.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 2 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge US$ 500 or more About US$ 500

    YOUR NAME IN A NURSERY RHYME - Included is our Handbag Organizer for Mom in your choice of color, your name on our sponsors page (in a special font), plus we'll creatively add your name to a popular nursery rhyme, which will be sung by Priti and Lauren. The video will be featured on our website.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 4 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Reward no longer available

    Pledge US$ 1,000 or more About US$ 1,000

    WE'LL NAME OUR PRODUCT AFTER YOU! (example: "The Olivia: Handbag Organizer for Mom")- We only have 2 color-ways so the first two sponsors to pledge $1000 can choose this reward. Included is our Handbag Organizer for Mom in your choice of color, your name on our sponsors page (in a special font), plus we'll name our product color-way after you or the place you're from (we choose either name or place).

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 2 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Reward no longer available

    Pledge US$ 10,000 About US$ 10,000

    PRIVATE DINNER WITH LAUREN & PRITI - We'll plan a dinner for you and 3 of your closest friends. You'll have the opportunity to chat with us about our business, our inspiration, and get inside details about what's to come for Life in Play. Dinner will take place in the San Francisco Bay Area. Travel accommodations not included.

    Less
    Estimated delivery
    Reward no longer available 1 backer
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (28 days)