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Home grown in ABQ's dynamic beer scene, the Ale Republic is a pub & brewery in which you can vote on and brew what you want to drink.
Home grown in ABQ's dynamic beer scene, the Ale Republic is a pub & brewery in which you can vote on and brew what you want to drink.
311 backers pledged $28,885 to help bring this project to life.

About

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Ale Republic: The Capital of Beer Democracy

$28,885

311

                

We the people of the Ale Republic are a community of beer enthusiasts who here-forth seek to found a new beer establishment that strives to bring quality New Mexican beers from all corners of our great state, to establish a community-oriented atmosphere and to build an educational environment in which our members can learn about beer.

We are opening a pub and brewery which hosts new, seasonal and experimental beers from breweries around the state. As we grow, we will expand our brewing capacity to a state-of-the-art small batch system in which community members can come brew their own recipes.

The beer

Ale Republic is the Capital of New Mexico beers. Our mission is to bring the most highly rated and diverse beers in New Mexico to you. These beers will feature unique, prized, seasonal, specialty, and experimental beers. With 30+ taps, you can always expect to find something new and exciting.

We have partnered with local wineries to bring you selections of New Mexican red & white wines, sparkling wines, meads and ciders!

As we expand we will have more house beers. A majority of these recipes will be developed in our brew house by members of the community..

The brewery

Our small-scale pilot brewing system will be available for anyone to come use. Are you interested in brewing, but haven't started? Do you hate having to store all of the bulky brewing equipment in your already crowded garage? Have you always wanted to try a wine barrel aged wheat with hibiscus? Then come brew it with us! Our system will allow you to experiment with new and exciting styles and will be a test bed for the most interested recipes in the brewing world. Our beer microbiology lab will feature state of the art equipment and procedures to help you obtain the perfect yeast strain.

Our Phase II brewing system will be a large-scale production brewhouse in which we will brew the top rated beers in our community-built beer portfolio. We will bottle and we will distribute your beer to other pubs and bars around New Mexico.

The pub

Our development and architecture team is designing a beautiful and comfortable tap room, which will feature 30+ taps of rotating specialty beers in addition to a white wine and a red wine tap. Champagne will be available in bottles. We have several professional musicians on our team who will help us design a small stage for acoustic shows. 

Albuquerque's year-round climate provides for an unmatched opportunity to enjoy the elements outside. Come enjoy the summer or winter elements in our comfortable patio and beer garden complete with designed landscaping and fountains.

The app

With our app, you can see what is on tap, learn about each beer and vote on your favorites
With our app, you can see what is on tap, learn about each beer and vote on your favorites

The best way to grow a craft beer-minded community is to provide the opportunity for patrons to learn about the product they are consuming. We are building an app that will allow you to see what beers are on tap, rank these beers and determine what beers come next. Add characteristics that you taste while enjoying a beer and learn about how the beer was brewed and with which ingredients.

Beer education

Our app team is working building an education component that will allow users to learn more about the specifics of brewing and tasting beer. This feature will allow you to master your understanding of the brewing process and it will unlock your membership to be an Ale Republic community brewer.

In addition to the app, we will have an online video series of beer shorts and seminars in the pub. We already have a database of videos and other educational tools that we will be expanding. Check out our youtube channel to see some of our stuff.

Backer rewards

In order to found the Ale Republic, we need your help. We have had over 1,000 members of our community attend our tasting events. Our community wants a NM-beer centered taphouse/brewery and the Ale Republic is here to deliver! We have put together a variety of rewards in exchange for your support. 

Visa membership. Membership at this level includes beer discounts; access to our monthly newsletter featuring advance notice of events, special releases and unique offerings; and discounts on merch and growler discounts.

Passport membership. This membership level is for anyone who wants to be more connected to the Ale Republic. Passport holders will have exclusive access to rare beer releases and bottle-openings. Additionally, the Passport membership gains you free access to our monthly special events in our taproom with cheese tastings, sausage pairings, blind tastings, guest brewer appearances and more. 

Grand opening tickets. Our grand opening will be limited to 200 people and will be a fantastic event including live music, shows, delicious food and, of course, an amazing and diverse line-up of beers. This package includes two exclusive glasses.

Founding brewer recognition. Members who select this reward level will help us prepare for the grand opening event. Prior to opening, we will meet in the brewery and design the line-up of house beers. Founding brewers will help kick off our unique brewery model and will help establish the organization of the brewery. We will install your portrait in the brewery along with your original recipe. **Note: this reward includes 2 VIP tickets to the grand opening event.

Founding father/mother recognition. Your support will allow us to forge our independence and open our borders to all willing citizens of the Ale Republic. We will cast concrete stars with your name and message of choice, permanently cementing you in the Ale Republic history. You will be invited to participate in the beer designing process with our Founding Brewers. And your portrait will be displayed in the brewery.

Aristocracy. This is the highest level of recognition available to the Ale Republic community. The most prominent feature of this level is lifetime benefits. Includes lifetime passport membership. Includes all of the features of the Founding father/mother package.

Stickers. Three high-quality, indoor/outdoor stickers including one 3x5 rectangle and two 3x3 inch round stickers. Price includes shipping within the U.S.

 T-shirt. Kickstarter-exclusive t-shirts! These feature our elegant logo on the front and the crest and "I Founded the Ale Republic" on the back. Locally printed! Men's and women's sizes XS-XL available and will be confirmed after the campaign. Shipping within the U.S. only.

Merch package. Merch pack! Two shatter-resistant mini pint glasses and a 32oz mini growler.

Gold merch package. Two gold-rimmed Belgian goblets, a 32oz mini growler and two bar terrycloths.

Goal and stretch goals

 We have put our barrier to entry as low as possible in order to make sure that we can open our basic model: a pub and taphouse serving 30+ diverse NM beers. Although this will not be enough to cover all of our costs, it will allow us to secure the additional investment necessary for us to be successful.

At this level, we will be able to open our doors serving, not only beer, but local meads, ciders, wines and champagnes. Celebrating a special event? Pop open a bottle of world famous New Mexican champagne before your session saison!

We believe that a relaxing outdoor space is a vital contribution to a fine drinking establishment. Our patio and beer garden will feature greenery, fountains and elegant lighting. Although we will have a stage for live music, we will not emphasize the space as a loud venue.

Thank you for your support. We look forward to growing the ABQ craft beer community with you. And a deep thanks to our whole team without which we would not be who we are.

Credits:

  • Beer Underground founders: Aaron Giombolini, Dylan Wood, Patrick Johnson
  • Film and video production: Central New Mexico Community College film department and Charlie O'Dowd, JAK Media
  • Acting talent: Jobi Petronis, David Mohr, Hunter Riley, Patrick Johnson
  • Video editing: Zachary Gould
  • Video shorts: aarongiombolini.com 
  • Music: lechatlunatique.com and Jazz Lunch with jonbirkholz.com 
  • Logo: jessearneson.com
  • Software team: David Mohr, Eric Geusz, Ben Lande
  • Website and app design: Carlos Vargas
  • Media design: Corie Chambers
  • Illustration: Sean Pinello / hellopinello.org 
  • Photography: Zachary Gould

Risks and challenges

General Risk-
We understand that more businesses fail than succeed and we have developed a business and marketing plan that takes into account this grave fact. Our business model is not to try and out perform the many breweries opening around New Mexico, but to foster and house these breweries as an epi-center and capitol of culture. Our success is their success.

Market-
Fortunately we are in the middle of a brewery boom! With a 15% growth in the industry nationally in the last year alone we are confident that craft brewing isn't just a fad but a return to America's roots. In pre-prohibition America 1873, the country had 4131 breweries, almost double the 2012 number of 2,456.

Construction-
While building our brewery into a top of the line pub we realize that people often times run into issues. We have assembled a thoroughly vetted general contractor that will get the results we need with out emptying our coffers.

Permit delays-
While nothing is a sure thing and these are always a possibility. We are already in contact with the appropriate departments to ensure a smooth transition into operation and feel confident that things will move along as they should.

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Support

  1. Select this reward

    Pledge $10 or more About $10

    Sticker Pack.
    Three high quality stickers: two 3x3inch round and one 3X5 inch rectangle. Price includes shipping.

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    37 backers
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    Pledge $30 or more About $30

    T-shirt.
    A soft and comfortable t-shirt with an athletic stretch featuring our elegant logo. Comes in men's and women's cuts. The fabric is a tri-blend of poly/cotton/rayon and feels fantastic. Includes sticker pack.

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    73 backers
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  3. Select this reward

    Pledge $30 or more About $30

    Visa membership.
    1 year of membership starting the date of our grand opening. Show your Visa and get beer discounts, access to our advance email newsletter and more. Includes sticker pack.

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    32 backers
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  4. Select this reward

    Pledge $40 or more About $40

    Merch package.
    Two matching mini pints and a mini growler - perfect for grabbing some beer to go and sharing with a friend. Includes sticker pack. This is for pick up only - no shipping!

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    15 backers
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  5. Select this reward

    Pledge $50 or more About $50

    Visa + t-shirt.
    Visa membership and a t-shirt as described above. Includes sticker pack.

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    36 backers
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  6. Select this reward

    Pledge $75 or more About $75

    Gold merch package + shipping.
    Two matching gold-rimmed Belgian goblets with a mini growler and two custom bar terrycloths. This set includes shipping within the continental US. Includes sticker pack.

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    9 backers
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  7. Select this reward

    Pledge $75 or more About $75

    Gold merch package + Visa.
    Two matching gold-rimmed Belgian goblets with a bar terrycloth and a mini growler. This set includes a Visa and sticker pack. This set is for pick up only - no shipping!

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    7 backers
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  8. Select this reward

    Pledge $100 or more About $100

    Passport membership + t-shirt.
    Your own Passport valid for 1 year. Gain all of the features of the Visa membership in addition access to exclusive beers, free entrance to First Thursday events and access to our annual Passport-holders party. Includes sticker pack.

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    23 backers
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  9. Select this reward

    Pledge $150 or more About $150

    2 tickets to our Grand Opening Event! Includes 10 5oz tastings, two special commemorative glasses, deluxe catered appetizers and more. Includes Passport membership and a sticker pack.

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    Limited 15 backers
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  10. Select this reward

    Pledge $250 or more About $250

    Founding brewer recognition. Be a Founding Brewer! First dibs on recipe creation and your photo on our brewer hall of fame along with the other Founding Brewers. Includes a Passport membership as described above, a t-shirt and a sticker pack.

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    16 backers
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    Pledge $500 or more About $500

    Founding father/mother recognition: your custom stone engraving on our patio + extras.
    Cement yourself in the Ale Republic history. We will make a custom stone engraving with your name or text of choice installed in our patio. 2 VIP tickets to the Grand opening event. Includes a custom Ale Republic flag. Includes a Passport membership as described above, a t-shirt and a sticker pack.

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    8 backers
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  12. Select this reward

    Pledge $1,000 or more About $1,000

    Join the Aristocracy! Includes all of the benefits of the Founding father/mother plus fantastic additional perks. Check our website for more details!

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    5 backers
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Funding period

- (32 days)