We the people of the Ale Republic are a community of beer enthusiasts who here-forth seek to found a new beer establishment that strives to bring quality New Mexican beers from all corners of our great state, to establish a community-oriented atmosphere and to build an educational environment in which our members can learn about beer.
We are opening a pub and brewery which hosts new, seasonal and experimental beers from breweries around the state. As we grow, we will expand our brewing capacity to a state-of-the-art small batch system in which community members can come brew their own recipes.
Ale Republic is the Capital of New Mexico beers. Our mission is to bring the most highly rated and diverse beers in New Mexico to you. These beers will feature unique, prized, seasonal, specialty, and experimental beers. With 30+ taps, you can always expect to find something new and exciting.
We have partnered with local wineries to bring you selections of New Mexican red & white wines, sparkling wines, meads and ciders!
As we expand we will have more house beers. A majority of these recipes will be developed in our brew house by members of the community..
Our small-scale pilot brewing system will be available for anyone to come use. Are you interested in brewing, but haven't started? Do you hate having to store all of the bulky brewing equipment in your already crowded garage? Have you always wanted to try a wine barrel aged wheat with hibiscus? Then come brew it with us! Our system will allow you to experiment with new and exciting styles and will be a test bed for the most interested recipes in the brewing world. Our beer microbiology lab will feature state of the art equipment and procedures to help you obtain the perfect yeast strain.
Our Phase II brewing system will be a large-scale production brewhouse in which we will brew the top rated beers in our community-built beer portfolio. We will bottle and we will distribute your beer to other pubs and bars around New Mexico.
Our development and architecture team is designing a beautiful and comfortable tap room, which will feature 30+ taps of rotating specialty beers in addition to a white wine and a red wine tap. Champagne will be available in bottles. We have several professional musicians on our team who will help us design a small stage for acoustic shows.
Albuquerque's year-round climate provides for an unmatched opportunity to enjoy the elements outside. Come enjoy the summer or winter elements in our comfortable patio and beer garden complete with designed landscaping and fountains.
The best way to grow a craft beer-minded community is to provide the opportunity for patrons to learn about the product they are consuming. We are building an app that will allow you to see what beers are on tap, rank these beers and determine what beers come next. Add characteristics that you taste while enjoying a beer and learn about how the beer was brewed and with which ingredients.
Our app team is working building an education component that will allow users to learn more about the specifics of brewing and tasting beer. This feature will allow you to master your understanding of the brewing process and it will unlock your membership to be an Ale Republic community brewer.
In addition to the app, we will have an online video series of beer shorts and seminars in the pub. We already have a database of videos and other educational tools that we will be expanding. Check out our youtube channel to see some of our stuff.
In order to found the Ale Republic, we need your help. We have had over 1,000 members of our community attend our tasting events. Our community wants a NM-beer centered taphouse/brewery and the Ale Republic is here to deliver! We have put together a variety of rewards in exchange for your support.
Visa membership. Membership at this level includes beer discounts; access to our monthly newsletter featuring advance notice of events, special releases and unique offerings; and discounts on merch and growler discounts.
Passport membership. This membership level is for anyone who wants to be more connected to the Ale Republic. Passport holders will have exclusive access to rare beer releases and bottle-openings. Additionally, the Passport membership gains you free access to our monthly special events in our taproom with cheese tastings, sausage pairings, blind tastings, guest brewer appearances and more.
Grand opening tickets. Our grand opening will be limited to 200 people and will be a fantastic event including live music, shows, delicious food and, of course, an amazing and diverse line-up of beers. This package includes two exclusive glasses.
Founding brewer recognition. Members who select this reward level will help us prepare for the grand opening event. Prior to opening, we will meet in the brewery and design the line-up of house beers. Founding brewers will help kick off our unique brewery model and will help establish the organization of the brewery. We will install your portrait in the brewery along with your original recipe. **Note: this reward includes 2 VIP tickets to the grand opening event.
Founding father/mother recognition. Your support will allow us to forge our independence and open our borders to all willing citizens of the Ale Republic. We will cast concrete stars with your name and message of choice, permanently cementing you in the Ale Republic history. You will be invited to participate in the beer designing process with our Founding Brewers. And your portrait will be displayed in the brewery.
Aristocracy. This is the highest level of recognition available to the Ale Republic community. The most prominent feature of this level is lifetime benefits. Includes lifetime passport membership. Includes all of the features of the Founding father/mother package.
Stickers. Three high-quality, indoor/outdoor stickers including one 3x5 rectangle and two 3x3 inch round stickers. Price includes shipping within the U.S.
T-shirt. Kickstarter-exclusive t-shirts! These feature our elegant logo on the front and the crest and "I Founded the Ale Republic" on the back. Locally printed! Men's and women's sizes XS-XL available and will be confirmed after the campaign. Shipping within the U.S. only.
Merch package. Merch pack! Two shatter-resistant mini pint glasses and a 32oz mini growler.
Gold merch package. Two gold-rimmed Belgian goblets, a 32oz mini growler and two bar terrycloths.
Goal and stretch goals
We have put our barrier to entry as low as possible in order to make sure that we can open our basic model: a pub and taphouse serving 30+ diverse NM beers. Although this will not be enough to cover all of our costs, it will allow us to secure the additional investment necessary for us to be successful.
At this level, we will be able to open our doors serving, not only beer, but local meads, ciders, wines and champagnes. Celebrating a special event? Pop open a bottle of world famous New Mexican champagne before your session saison!
We believe that a relaxing outdoor space is a vital contribution to a fine drinking establishment. Our patio and beer garden will feature greenery, fountains and elegant lighting. Although we will have a stage for live music, we will not emphasize the space as a loud venue.
Thank you for your support. We look forward to growing the ABQ craft beer community with you. And a deep thanks to our whole team without which we would not be who we are.
- Beer Underground founders: Aaron Giombolini, Dylan Wood, Patrick Johnson
- Film and video production: Central New Mexico Community College film department and Charlie O'Dowd, JAK Media
- Acting talent: Jobi Petronis, David Mohr, Hunter Riley, Patrick Johnson
- Video editing: Zachary Gould
- Video shorts: aarongiombolini.com
- Music: lechatlunatique.com and Jazz Lunch with jonbirkholz.com
- Logo: jessearneson.com
- Software team: David Mohr, Eric Geusz, Ben Lande
- Website and app design: Carlos Vargas
- Media design: Corie Chambers
- Illustration: Sean Pinello / hellopinello.org
- Photography: Zachary Gould
Risks and challenges
We understand that more businesses fail than succeed and we have developed a business and marketing plan that takes into account this grave fact. Our business model is not to try and out perform the many breweries opening around New Mexico, but to foster and house these breweries as an epi-center and capitol of culture. Our success is their success.
Fortunately we are in the middle of a brewery boom! With a 15% growth in the industry nationally in the last year alone we are confident that craft brewing isn't just a fad but a return to America's roots. In pre-prohibition America 1873, the country had 4131 breweries, almost double the 2012 number of 2,456.
While building our brewery into a top of the line pub we realize that people often times run into issues. We have assembled a thoroughly vetted general contractor that will get the results we need with out emptying our coffers.
While nothing is a sure thing and these are always a possibility. We are already in contact with the appropriate departments to ensure a smooth transition into operation and feel confident that things will move along as they should.
- (32 days)