This is the question I've received most often from people who don't read my newsletter. I use the term alt-right when I'm talking to people about what I do for the first time because it's a term they're at least somewhat familiar with. My goal is to help people understand what the so-called alt-right is, who they're aligned with, how ugly their beliefs are, and why they're a dangerous political and cultural force.
I try to avoid using the term in my newsletter. I'll often refer to them as the so-called alt-right or the Frog Squad. And I don't sugarcoat their white supremacist and misogynist beliefs for a second, I want people to understand what we're up against.