We've SOLVED the Free-to-Play issue, and added NEW REWARDS!
When our Shadowrun Online Kickstarter project launched 6 days ago, we were joyous over how many websites covered the launch, and how many emails/tweets/Facebook messages and forum posts we received from excited gamers, and Shadowrun fans alike. While many were very positive, we quickly identified two major concerns within the community. The first was that the game would suffer for being browser accessible. Shadowrun Online is a full 3D game made by gamers, for gamers. And so we have announced that a dedicated game client will be available for direct download from our site, and we’re looking at retail box purchases and the possibility of Steam distribution as well.
More importantly, the gaming community expressed their concern about the free-to-play (F2P) aspect of the game, and especially that the PvP part could suffer from a potential pay-to-win approach. Of course we explained that we don't support pay-to-win, but we also understand that talk is cheap. And that’s why we‘ve put our heads together with our fans, our designers and business guys over the weekend, and had a brainstorming session of what we could do to really prove to gamers that we really mean what we say, and that the gaming community really is at the heart of our whole operation. Really? Really. So, here is what we came up with:
The Campaign model (Pen and Paper a.k.a.Guild Wars model)
1. How much will the game cost?
The full game will cost $39.99 at launch, but for Kickstarter we’ll have it in a $25 dollar reward tier. Major updates (Add-on packs) will be launched every 3 to 4 months and will be priced at $14.99 USD.
2. Why did you come up with this after the campaign has launched?
We take the reactions and suggestions from our community very seriously. We had the game originally planned with the free-to-play model, only because we wanted everyone to have easy, free access to the core game, but if you think differently – we adapt.
3. Is this model really sustainable?
Yes, it is. We’ve spent many hours thinking this through, and filling our Excel sheets with numbers, and it will also work from a commercial point of view for us.
4. Can I still play the game for free?
Yes, we will offer both free-to-play and Campaign models on different servers, so people can choose their preferred way to play, and won't miss out on anything.
5. Can all items that give an advantage be bought for in-game currency?
Yes, all these items on the Campaign server are for free in-game currency.
6. Can I switch between servers?
Well, to some degree. You can start on the free-to-play server, and then buy the retail Campaign version and continue on the Campaign server. It also works the other way round, but we may restrict some of the items you can bring with you in some way (as those would be premium items in the free to play game)
7. What’s happening with the current monthly Premium subscription Kickstarter rewards?
They are of course still valid for the free-to-play server, but can be updated to a Campaign account for just 5 Dollars. Starting at the $30 pledge level. By adding 5 Dollars to your pledge, a 3 month subscription translates into main game + first content pack update, a 6 month subscription translates into main game + 2 updates, and the lifelong subscriptions can be updated to the Campaign mode and receive all updates for free – forever.
8. Wait, I still don’t get it. Is there an overview?
We now have 3 great Shadowrun Online T-shirts for our backers! Take a look at our samples!
For the $50 pledge level and above, to get one of the T-Shirts, add $15 to your current pledge level. If your previous level didn’t have any physical goods in it, please add $15 for international shipping (outside the USA).
We’ve also introduced the new $175 level, that includes everything from the $150/$155 level PLUS all 3 T-shirts!
Many people asked us for a picture of the Shadowrun Online Hoodie, and here it is:
And because so many asked specifically for it, we’ve introduced a new $200 level that includes everything from the $150/$155 level plus the Hoodie!
To say a big thank you to our Shadowrun Online backers who have pledged $75 and up, we’ll add a free personalized SAEDER-KRUPP CORP ID card to the reward! Many people loved the idea already in the Shadowrun Returns campaign, so we thought this is something we’d like to offer to our backers as well!
With the availability of the new Campaign model, everybody who chooses the Campaign server reward levels above the $100 level will also receive a boxed edition Shadowrun Online!
REFER A FRIEND and get a COLLECTIBLE TABLETOP MINIATURE!
For all our $50+ backers, who get a friend to join our ranks in the $25+ pledge level (and above), we’ll give the referring backer 1 COLLECTIBLE TABLETOP MINIATURE for EACH new friend you bring in. Please make sure that BOTH supporters send us a message mentioning who teamed up with whom.
SPECIAL CO-OP pledge level
And last but not least we’ve introduced a new co-op tier for runner groups who want to play with their friends right away! For $66 you get 4 digital copies of the game (instead of $100), and you can reserve a name for your group!
So if you think the new Campaign mode might convince people who were skeptical about free-to-play up to now, please make sure they learn about our new Shadowrun Online Campaign option, where they get to buy the game, with NO micro-transactions for items that give you an advantage! And, thank you again for your support, you guys rock!
Since with the introduction of the additional model the list of reward tiers became rather long, we provide an chart of the rewards of the free-to-play model here, and the reward chart for the campaign model here.